Hasta La Creative!

Good creative and media buying isn’t enough, real cut through comes from making work that makes the news, writes JWT London’s ECD.

VCCP owner Chime Communications handed its 27% stake in Bell Pottinger back to the beleaguered PR agency last month, apparently without any money changing hands, it has emerged.

Lego experienced a fall in global revenues for the first time in a decade, leading the firm to announce job cuts of 1,400. With executive chairman Jørgen Vig Knudstorp admitting that the business has become too complex and lost its focus, how can it press the “reset button” and return to its core?

The final entries for the Campaign Big Awards – the UK’s premier celebration of commercial creativity – must be received tomorrow night (Thursday 7 September).

Jägermeister and Modestep are preparing to perform a gig whilst suspended between mountains in New Zealand as part of its ‘Ice cold gig’ series.

A ação “Nike’s By You Studio” oferece calçados sob medida em menos de 90 minutos

> LEIA MAIS: Através de projeção mapeada, Nike permite criação ao vivo de tênis personalizados

O movimento faz parte das mudanças iniciadas em 2015 com a criação da Alphabet

> LEIA MAIS: Google passa por reestrutura e pode perder transparência em seus resultados