The cinematographer John Bailey, whose work includes the Oscar-winner “Ordinary People,” will take over the ceremonial post from Cheryl Boone Isaacs.
This Disney juggernaut is going from the big screen to Broadway. But first, a stop in Denver.
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Super-Pharm, the leading beauty cosmetics retailer in Israel launched its second “Beauty Vlogger Academy”. An academy which will form, shape and instruct Israel’s next generation of beauty vloggers.
Unlike in other parts of the world, where there are many YouTubers women can turn to for advice on how to create the latest look, in Israel there are but a handful of beauty YouTubers. That’s why Super-Pharm decided to fill in the gap and launch a search for Israel’s next big “Beauter”.
The commercial we created for the launch of the search, was inspired by the shape of the YouTube video frame and took several months of planning. The reason is that most of the action revolves around seven different frames which were hand crafted out of paper and cardboard. To complicate things further, we added to each frame elements such as cogs, folding concertinas, led lights and more which made the production challenging as they had to be hand operated on the set and the actress had to react to them on cue.
But hey, who wouldn’t go the extra mile for aesthetics right!?
Watch our commercial here:
Get animated gifs of the craft in process:
-Planning a vector design:
-Cutting hundreds of paper elements by hand and laser machine:
– Gluing and assembling the frames and 3d elements together:
Credits:
Client: Super-Pharm
Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Director: Idan Levy
Digital Creative Director: Idan Kligerman
Creative team: Eran (Shushu) Spanier, Tani Zipper, Carmel Gilan
Craft Artist: Carmel Gilan
VP Production & Content: Dorit Gvili
Production: Maya Palmon
UI/UX: Gal Mamalya
VP-Group Account Head: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Gili Peer & Rotem Mizrachi Yoshia
VP Strategy: Joe Baruch
Planning Supervisor: Moran Nurok
Creative Coordinator: Eva Hasson
Production company: Udini (Udi Efrat)
Director: Eran (Shushu) Spanier
Advising Director: Ram Baruch
Studio: Zehava Gonen Greenberg, Anastasia Poltavski, Yaniv Shahar, Michael Shely, Liron Harel
The post A launch campaign for Super-Pharm’s second ‘Beauty Vlogger Academy’ by BBR Saatchi & Saatchi appeared first on DesiCreative.
We are living in an era of fear and uncertainty. But David Harris, executive creative director, Gyro, says this environment can drive innovative thinking.
Long lunches are off the menu this week for Owen Jenkinson, marketing director at Freeview, as he runs a three-way pitch for the TV platform’s media account.
Cultures work when teams look out for each other and care about the company as a whole, says MediaCom’s chief transformation officer.
Exterion Media, the out-of-home media owner, has launched an experiential division.
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
Disney is ending a distribution deal with Netflix as the media giant prepares to launch its own online streaming services for movies, TV shows and sport.
Dentsu Aegis Network, Dentsu’s international business that owns Carat and Mcgarrybowen, has reported a decline in quarterly profit for the first time in over two years.
Richard Warren, the former UK chief executive of MullenLowe Group, has joined WPP’s Greenhouse Group M, which services Lloyds Banking Group.
Green & Black’s decision to drop Fairtrade raises questions about consumer ethics, corporates and brand purpose, Becky Willan argues.
Procter & Gamble’s annual ad expenditure has dropped 1.7% to $7.12bn (£5.47bn), the lowest level since 2006, after it abruptly cut its digital adspend.
Too many award shows are back-slapping affairs where hungover creative directors drop a bean in a cup when they see a campaign they like. There’s a much higher standard for the industry’s output—the intended audience for the work. Did they bite or did they ignore? That’s the ultimate test of any ad campaign. Having said […]
The post Epica Is An Award Show With A Marked Point of Difference appeared first on AdPulp.
So you’ve decided to implement an ABM strategy. Now what?
For the uninitiated, account-based marketing or ABM is a b-to-b strategy focused in cultivating a smaller pool of high-value accounts you really want to target rather than marketing to a wide audience. Instead of the broad approach most traditional marketing models use, ABM nurtures the key people at a specific account in the same industry or territory. When done right, ABM brings value through connected efforts between your sales and marketing teams to deliver highly customized content, rather than a mass one-size-fits-all marketing approach.
The concept of ABM or targeted marketing isn’t new, but the proliferation of technologies over the last few years is enabling it to happen automatically and on a large scale.
Category: Beyond Madison Avenue
Summary: With research suggesting that over half of all clicks on mobile ads are mistaken, Facebook has today (8 August) announced an initiative designed to limit the likelihood of users clicking on ad units unintentionally.
The update to its Facebook Audience Network includes policy clarifications on unintentional clicks…
Greece is well known for its sunny climate and caf culture. It’s not necessarily known for its side hustles. In Athens, though, Isobar is making the most of strong sun and stronger coffee by starting up two new businesses on the side: sunglasses brand We Are Eyes and a coffee shop called The Side Project.
This moonlighting is driven by a desire to understand on a smaller scale the production and marketing challenges faced by Isobar’s clients — which include Mondelez, L’Oral, Heineken, Vodafone and Nestl — more than it is about bringing in alternative revenue streams. (Still, every bit helps given the near collapse of the Greek economy in recent years.)
Giorgos Vareloglou, who started the agency with Costas Mantziaris, said, “We chose sunglasses because it’s a high-margin business which used to be dominated by a few major players, but it’s now more open to challenger brands.”
The Walt Disney Co. on Tuesday announced it has accelerated its investment in BAMTech, the live-streaming company spun off by Major League Baseball Advanced Media, paving the way for the Mouse House to jumpstart the launch of ESPN’s long-awaited direct-to-consumer service.
Speaking to investors during Disney’s third quarter earnings call, chairman and CEO Bob Iger said the $1.6 billion acquisition of a majority stake in BAMTech will give the media giant stewardship over the “most robust live-streaming platform out there,” which in turn paves the way for the rollout of ESPN’s upcoming over-the-top service and a second Disney-branded movie-and-TV service.
The ESPN OTT offering will roll out in early 2018, and in its first year of operation will provide subscribers with some 10,000 live sporting events that would not otherwise be available via ESPN’s traditional TV networks. In the early going, the multi-sport OTT package will include live games from three major league sports leagues (MLB, NHL, Major League Soccer), as well as various college sports and Grand Slam tennis action.
R/GA’s Twitter handle has more than 136,000 followers and has been cited numerous times as one of the “accounts to follow” in the advertising industry. The person behind the witty, often hilarious and sometimes biting posts isn’t an intern or a dedicated social media coordinator either it’s a 16-year R/GA veteran.
Chapin Clark, exec-VP and exec-creative director at the Interpublic Group shop, talked to Ad Age about his experiences managing @RGA. From interacting with Cypress Hill and John McCain to figuring out the handle’s voice over time, Clark opens up about his Twitter prowess.
mood pic.twitter.com/44t6BkDMHA
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