Kinder: Kinder Joy
Posted in: Uncategorized
Poacher’s are still the single biggest threat for animal extinction today. To shape the future, Kinder Joy will target the growing generation, kids.
Wit, edge and subversion are being replaced by nebulous 'brand purpose'
Posted in: UncategorizedHave ads become a bit too worthy and vanilla?
Pernod Ricard calls Malibu ad review
Posted in: UncategorizedThe Pernod Ricard-owned coconut rum brand Malibu is talking to agencies about its UK advertising account.
The mothers of Mother on making bold parenting statements
Posted in: UncategorizedFrom floating a giant inflatable breast above their office to forming a fake company called “The Pregnancy Pause,” the creatives at Mother are not afraid to make bold statements about parenting.
Auto Trader shakes up marketing
Posted in: UncategorizedAuto Trader, the marketplace for new and used cars, has shaken up its marketing by taking media planning in-house and launched a campaign to focus on the emotional relationship people have with their cars.
Your best ideas are like orphans. Cherish them.
Posted in: UncategorizedSome of the most inspired ideas are those that arise from within for no apparent reason, writes the founder of creative collective Glimpse.
To change advertising, you must begin with the people
Posted in: UncategorizedSpotify’s global head of partner solutions believes that brands need to change their input in order to affect their output.
Bell Pottinger summoned before disciplinary committee over South Africa
Posted in: UncategorizedPR agency Bell Pottinger will face the public relations and communications association (PRCA) disciplinary committee over charges stemming from its work in South Africa.
Clarks pulls shoe over accusations of sexism
Posted in: UncategorizedBritish shoemaker Clarks has been accused of sexism for naming a girl’s school shoe “Dolly Babe” while naming the boy’s shoe “Leader”.
FMCG cuts have got the ad industry worried
Posted in: UncategorizedThe problems in the consumer packaged goods industry are structural and global, as well as cyclical and local.
Google updates AdWords for mobile advertisers
Posted in: UncategorizedIn an effort to aid qualitative clickthroughs, Google AdWords will offer advertisers the ability to display links to key website destinations for mobile users.
Does marketing need football or vice versa?
Posted in: UncategorizedThe global game is now so powerful that brands wanting to enhance their sales or reputations can ill afford not to be in the business of football, writes Pinnacle marketing director Harry Lang.
IPA: Google and Facebook are not moving fast enough to tackle ad problems
Posted in: UncategorizedThe IPA has accused Google and Facebook of being too slow to tackle problems with brand safety, viewability and measurement and has demanded “urgent action” in an open letter.
Three channels indie novelty with bold and bizarre film
Posted in: UncategorizedSocial video experts at Unruly review Three’s “Streaming consciousness”.
Naruhodo #91 – Especial: Rapidinhas do Naruhodo! – Volume 05
Posted in: UncategorizedAssoprar diminui a temperatura de alimentos servidos quentes? Pessoas gordas sentem menos frio do que pessoas magras? Quando envelhecemos, dormimos profundamente com mais facilidade? E tem mais… Mais uma vez, reunimos várias dúvidas dos ouvintes com respostas curtas num mesmo episódio. Ou seja: mais um episódio com as Rapidinhas do Naruhodo! Confira no papo entre […]
> LEIA MAIS: Naruhodo #91 – Especial: Rapidinhas do Naruhodo! – Volume 05
Pouco Pixel 99 – Os 100 maiores jogos de todos os tempos, parte 1
Posted in: UncategorizedFesta boa começa antes! Para comemorar o Pouco Pixel #100, Adriano Brandão e Danilo Silvestre definiram em conjunto quais são os 100 maiores jogos de video game de todos os tempos (até 2002) e dividiram a lista em dois episódios. Nesta primeira parte, serão comentados os games rankeados do número 100 até o número 51. Para completar as comemorações, os mecenas […]
> LEIA MAIS: Pouco Pixel 99 – Os 100 maiores jogos de todos os tempos, parte 1
Monday Morning Stir
Posted in: Uncategorized-Colenso BBDO launched a new campaign promoting Anchor’s Protein+ range (video above).
-How did P.F. Chang’s save money for social media? By firing its agencies.
-Walmart is slowly building up its online ad business to compete with Amazon.
-VCCP chairman Charles Vallance celebrates the demise of user generated content.
-Consultancies: always wanting more. Now they’re coming for your media accounts.
-Brooklyn agency Huge launched an online campaign promoting AB InBev to potential employees.
-TV networks including Viacom and Turner are experimenting with cutting ad time (and revenue). So far it hasn’t paid off.
Grey Group Acquires Majority Stake in hug digital
Posted in: UncategorizedGrey Group has acquired a majority stake in Dubai-based independent digital agency hug digital.
The agency, which was founded in 2009 by chairman Oussama Jamal and CEO Tim Baker claims to be “one of the largest and fastest growing 360°digital agencies in the MENA region,” according to a press release announcing the acquisition. Among the agencies are offerings are digital and social media advertising, content and influencer marketing, digital research and analysis. The agency has arouned 145 full-time employees and services a client roster which includes Americana (Hardees, TGI Fridays, Krispy Kreme), Clorox, Al Futtaim automotive group (Toyota, Honda, Lexus), Commercial Bank of Dubai, Dubai Tourism, HMD Nokia, Shell, and Nestle’s Maggi.
Going forward, Jamal and Baker will continue to lead hug digital while working closely with Nirvik Singh, chairman and CEO of Grey Group Asia Pacific, Middle East and Africa, on overall digital growth strategy for the region.
“Grey Group’s acquisition of hug digital enhances our leadership position in the MENA creative and digital space,” Singh said in a statement. “It underscores Grey’s commitment to expand our offering and deliver quality, value-added services to our clients.”
“We’re very excited about our new partnership,” Jamal added. “We are eager to take our digital expertise and knowledge of the MENA region and scale this with WPP and Grey Group. This acquisition will enable us to access resources that will expand our capabilities and accelerate our growth.”
“This deal cements seven years of hard collective work from our dedicated team. We are proud to become part of the world’s largest communications group, WPP, partner with Grey and continue our digital journey with the same enthusiasm as the day we started hug digital,” Baker said in a statement.
Earlier this month, Grey promoted Michael Houston to worldwide CEO, with Jim Heekin moving on to a role as executive chairman. Back in July, Revlon named Grey as creative agency of record for all of its brands, without a review.
Ad Age Wake-Up Call: Netflix Signs Shonda Rhimes and Other News to Know Today
Posted in: UncategorizedGood morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: TV producer Shonda Rhimes is heading to Netflix after a 15-year streak of hit-making at ABC Studios, The Wall Street Journal reports (paywall), calling the move “the clearest sign yet of an arms race for talent between new and old entertainment industry giants.” The “Scandal” and “Grey’s Anatomy” producer will start working on new Netflix shows while staying involved in her existing ABC Studios series, Variety says. It’s another sign competition is ramping up between between Walt Disney Co. (which owns ABC) and Netflix. Less than a week ago, Disney said it would stop giving Netflix access to its new films as it builds its own streaming services.
Tiki Torches
White supremacists brandished tiki torches Friday in Charlottesville, Va. as part of the “Unite the Right” rally. Afterward, the maker of those torches wanted to clarify its stance: “TIKI Brand is not associated in any way with the events that took place in Charlottesville and are deeply saddened and disappointed,” the brand said on Twitter, as recounted by Ad Age’s E.J. Schultz. “We do not support their message or the use of our products in this way.” On a side note, tiki torches were a bizarre symbol for white supremacists, since they have “roots in Polynesian and Hawaiian cultures,” as CNN points out. Meanwhile, Twitter users have been crowdsourcing the identity of white supremacists who marched; one of them was fired from his job at a California restaurant chain called Top Dog, NBC reports.