The Advertising Standards Authority has banned two digital out-of-home ads for sci-fi horror film Alien: Covenant that it deemed too frightening to be shown on an untargeted medium.
Not everything you’ve heard about location-based marketing is true, warns MEC UK’s head of mobile.
Elliot Parkus, UK managing director of Blackwood Seven, imparts the artificial intelligence gospel to media owners and casts a judge’s eye over Media Week Awards entries.
Rupert Murdoch’s UK newspapers saw revenues tumble 19% in the 12 months after the Brexit vote.
PepsiCo’s chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from Donald Trump, after the US president was harshly criticised for his response to the weekend’s far-right protests in Virginia.
EasyJet could look to expand its presence in Germany after the country’s second largest airline, Air Berlin, went into administration.
Millions of pounds spent on anti-drug campaigns in recent years may have been wasted and in some cases even encouraged drug use, the Government has admitted.
When Facebook prioritises friends and family in your news feed it may commit editorial bias.
Keko London has hired Karmarama’s Paul Zeidler as its new top creative after parting ways with Piggy Lines.
As tech, retail and fashion disrupt traditional stereotypes, gender-specific marketing is looking increasingly outdated, says the Futuremade founder.
Confession: we had never heard of OtterBox before writing this post today.
But we had heard of one Peyton Manning, and increased awareness is sort of the whole point of celebrity endorsements, no?
The now-former NFL star/pizza and cheap beer enthusiast signed up to rep the company—which is “the No. 1-most trusted brand in smartphone case protection”—about a year ago and has since appeared in some ads by AOY CP+B Boulder.
In the latest round of ads, Manning has a new friend/bodyguard to make sure no one is trying to tackle him from the front. Or behind. Or anywhere, really.
Manning, who is happily retired but still taking heat for his Trump golf excursions and the sexual assault claims that bubbled up into the headlines last year, just doesn’t seem to know how to operate without some dude protecting him from everybody, including himself.
“When you saw only one set of footprints in the sand, it was then that I carried you.”
Good to know someone’s watching his back, though. And not the Papa John’s guy. So is Manning just gonna star in ads for the rest of his life?
CREDITS
Agency: CP+B Boulder
Client: OtterBox
Campaign: “Unapologetically Overprotective”
Chief Creative Officer: Ralph Watson
ECD: Tony Calcao
CDs: Jason Pierce, Mark St. Amant
ACDs: Ryan Contillo, Donny Brunner
Integrated Producers: Alina Moeller, (Jr) Shelby Hawkinson
Head of Content Production: Sloan Schroeder
Sound Engineer: Mark Meyhaus
Sound Design: Michael Anastasi
Producer: Kayla Phungglan
Music: Massive Music, Los Angeles, CA
Mix: Lime Studios, Santa Monica, CA
Executive Producer: Susie Boyajan
Offline Executive Producer: Lennon Barnica
Editor: Kevin Zimmerman
Editorial Company: PLUS Productions, Boulder, CO
Editorial Assistant: Bryce Harvey, B Stover
Senior Producer: Katie Andrews
Producer: Julia Paskert
Post-Production House: Method Studios
Flame Assistants: Louis Schachte, Emily Irvine, Jason Frank
Flame Artist: Aiden Thomas
Executive Producer: Cara Lehr
Colourist: Stefan Sonnenfeld @ Company 3
Anomation: Norris Houk
Production Manager: Dana Eudaily
Production Company: Bob Industries, LA
Producer: Max Fink
Executive Producer: TK Knowles, John O’Grady
DoP: Pablo Berron
Director: Brigg Bloomquist
Huge’s Oakland office boosted its leadership team with three hires.
The agency hired Mike Chamberlin as managing director, Nicholas Kim as group vice president, strategy and David Lowrie-Reed as vice president, client services.
“As we continue to broaden our breadth of clients and grow our footprint in the West Coast, these highly-talented leadership additions will cement our position as the premiere agency for the world’s most innovative brands,” Huge president Kate Watts said in a statement. “Huge Oakland is attracting more and more digital transformation initiatives. We tackle the most creative and complex business challenges out there.”
Chamberlin joins Huge from Razorfish, where he has served as managing director of the San Francisco office since August of 2014. Before Razorfish, he spent two years as vice, director of strategy and innovation at EVB, following over three and a half years as executive vice president, director of client services at BBDO San Francisco.
Kim will be tasked with designing product and service experiences for clients. He arrives at the agency from brand strategy and growth consultancy Prophet, where he led the West Coast digital practice as associate partner. Prior to Prophet, he led the global experience innovation group at SapientNitro as director for two years, following seven years with frog design, including three years as director of strategy.
“I am joining for one simple reason – Huge represents the future,” Kim said in a statement. “Other firms and consultancies have an established legacy that they are trying to pivot from. But Huge is digitally native and intrinsically focused on design thinking and the human experience.”
Lowrie-Reed will be tasked with managing the agency’s Google account on the West Coast. He joins Huge from TenTen Group, where he has served as digital strategy lead since December of 2016. Prior to that he spent a year with George P Johnson Experience Marketing as senior vice president, group account director on Toyota. Before that he spent over two years as group account director on Toyota at Saatchi & Saatchi Los Angeles.
“I jumped at the chance to work with Huge and a client as iconic a Google,” Lowrie-Reed said in a statement. “Huge is leading the charge on defining consumer experiences and you can see it in the work they do. Super talented people, smart, collaborative and with a relentless focus on the work.”
-1800 Tequila shares some “Refined Lessons” in the latest addition to the “Just Refined Enough” rebranding campaign CP+B L.A. launched in March (video above).
-UM won global media planning and buying duties for Spotify, following a review.
-VML promoted God-is Rivera to the new position of director of inclusion and cultural resonance.
-Production company Rocket Film promoted Susanne Kelly to executive producer in New York.
-Droga5 is launching a D5in10 Academy program to recruit “talented, creative people…who haven’t attended a post-grad advertising school or worked as creatives in advertising.”
-Digital agency The1stMovement hired Jeffrey Dumo as vice president of partnerships and strategy.
Agencies are confronting a crisis of commoditization that could unravel the business. The sink-drain of commoditization keeps eroding margins on media and creative services, backing agencies into a position where they need to cheat to stay alive. That’s the real cause of the production transparency (aka fraud) issues that the ANA has alleged. Any solution that doesn’t address this isn’t a solution at all.
Yet lately a few voices, most prominent among them consultant Michael Farmer, have proposed that fixing the ad business requires adding a layer of project management and accounting of the creative enterprise. Execs who give creative teams free rein, and the client’s unreasonable demands wanting more for less, they argue, have nearly destroyed the business. Apportioning and measuring creative time by producing more elaborate statements of work and detailed pricing, on the other hand, will restore accountability and get clients to truly value the work again.
That’s dead wrong for two reasons. The first is that project management and detailed specifications don’t really work.
On the heels of a second quarter that saw broadcast primetime C3 deliveries plummet 15% from the period a year earlier, the ratings free fall accelerated further in July as the exodus of younger viewers from traditional TV carried on with what’s become to seem a sort of grim inevitability.
According to Nielsen C3 data, broadcast ratings in July fell 17% from the analogous month in 2016, as deliveries of adults age 18-to-49 continued to be undermined by defections among viewers at the dewier margins of the demo. July PUT levels (industry argot for “Persons Using Television”) were down 20% among the 18-to-24 set, and while that age range represents a fraction of the overall target demo, many execs fear that younger consumers who’ve hightailed it for the more immediate gratifications of digital media are unlikely to return to the cozy precincts of traditional TV.
All told, the Big Four networks in July averaged 3.83 million adults 18 to 49, which works out to a 3.0 rating in the C3 currency. That’s down from the 4.63 million targeted viewers broadcasters served up in July 2016, which works out to a 3.6 C3 rating. (A rough weighted-average measurement of the commercial impressions notched within the first three days after a program’s premiere, C3 has served as the official yardstick of the TV business for a decade.)
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Mr. Chayet, a pun-loving Massachusetts lawyer, reached a national audience from his base in Boston.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
