Hasta La Creative!

Jonathan Mildenhall, chief marketing officer of Airbnb, shares his best career advice and recalls the two women who gave him his biggest break.

It’s the second time in three months that the company has had to disassociate its brand from extremist groups.

Keep up to date with the latest in agency new business with Campaign’s Thursday round-up of pitch lists, reviews and wins.

HBO’s social media accounts on Facebook and Twitter have been hacked in the latest cyber attack on the company.

Three ad execs have joined forces with a PR veteran to form a new integrated agency that aims to bring advertising, public relations and digital together in a single offering.

Martin Weigel has been Head of Planning at Wieden+Kennedy Amsterdam since 2009. He has some strong ideas to share about the business. Like this one: When we succumb to the fantasy that we can professionalise creativity, that we can extract the play, unpredictability, and human element out of the process, that it can be treated […]

The post Ad Making Is Not Manufacturing, It’s A Discovery Process appeared first on AdPulp.

James Bennet, editor of the editorial page, said he did not intend to connect Ms. Palin’s campaign to a 2011 shooting in Arizona that injured a congresswoman.

After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online publishers.

The goals include better measuring how much money ad-tech and other “middle players” are siphoning out of the digital media marketplace between advertisers and publishers.

Only 30 to 40 cents of every digital media dollar are estimated to actually reach publishers and result in an ad showing up, ANA CEO Bob Liodice said in a statement. The ad-tech companies that charge fees along the way argue that they add value by, for example, finding the right audiences or the best ad inventory. But the ANA sees much of those fees as a drag on marketers’ return, to say nothing of ad fraud that is hard to detect in all the complexity.

Continue reading at AdAge.com

Film
Canon

Advertising Agency:Grey, New York, USA
Deputy Chief Creative Officers:Jeff Stamp, Rob Lenois
Executive Creative Director:Brad Mancuso
Group Creative Director:Susan LaScala Wood
Acd:Chris Hanrahan, Mike Lubrano
Copywriter:Chris Hanrahan, Paul Curry
Art Director:Mike Lubrano, Mackenzie Keck
Designers:Cassie Meyers, Angela Kim
Partner:Rick Reilly
Evp:Nikki Maizel
Account Director:Nikki Maizel, Sam White
Vp:Sam White
Senior Account Executive:Abel Flint
Assistant Account Executive:Hanna Cannell
Strategy Director:Steve House
Executive Production:Townhouse
President:Bennett Mccarroll
Director Of Integrated Production:James Mcpherson
Producer:Jennifer Truss
Music Producer:David Steinberg
Production Company:Big Block
Director:Jonathan Zames
DoP:André Szankowski
Editor:Jai Shukla, Nomad
Music:Peter Holcomb, Sound Lounge
Sound Design:Peter Holcomb, Sound Lounge
Principal Talent:Lauren DeCiccia