Adidas and the BBC have rejected claims they are clients of a UK-based business that lets influencers buy followers and ‘engagement’ on social media.
We’ve been our own worst enemies, not least by constantly under-cutting each other, argues the managing director of UM London.
ODD, the creative agency that specialises in fashion brands, is launching in the US after winning the global creative account for Perry Ellis.
As school-leavers consider their careers after getting A-Level results, do university degrees still matter, asks TMW Unlimited’s CEO.
It’s a year since the government’s long-awaited childhood obesity strategy was announced to harsh criticism from industry, health campaigners and everyone in between – but what has changed in the last 12 months?
Other companies such as IBM also found themselves in the organization’s crosshairs after their leaders joined President Trump’s business advisory councils.
Casos relacionados ao tráfico na cidade não serão mais publicados nas páginas policiais
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“Torpedo Tube” e “Snake Sweater” estão entre os nomes mais bacanas para preservativo
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Nesta vamos ao mundo mágico de Terramar aprender magia em “O Feiticeiro de Terramar” de Ursula K. Le Guin. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Saraiva Cultura Amazon ======== COMENTADO NO EPISÓDIO Dicas de Comunicação – Página no Facebook Caixa de Histórias no Spotify Do que que fala? – Programa […]
> LEIA MAIS: Caixa de Histórias 105 – O Feiticeiro de Terramar
-LaPac’s Beatrice Pegard directed this music video for Grizzly Bear‘s “Mourning Sound” starring Clémence Poésy, featuring butt drumming and rainbow-projecting boobs.
-Joan co-founder and CEO Lisa Clunie explains “What Ad Professionals Can Do to Foster Positive Change in the Age of Trump.”
-Possible Cincinnati turned to Tinder to match up prospective employees on a date with its home town.
-Finnish agency hasan & partners teamed up with Paola Suhonen to create “Maternity Wear for a 12-Year-Old,” a campaign designed to call attention to the 7 million youth pregnancies a year and drive donations to children’s rights organization Plan International.
-ODD is launching in the U.S. after winning the global Perry Ellis account.
-Indian cement manufacturer Dalmia Cement selected Wieden + Kennedy to handle strategic planning and creative.
-Digiday takes a look at “What’s behind the names of UK agencies’ meeting rooms.”
-Will Twitter be as relevant in ten years as the hashtag is today?
Charter members of the Association of National Advertisers’ Alliance for Inclusive and Multicultural Marketing recently met in New York for the first all-committee gathering since the group officially kicked off earlier this year. A who’s who of CMOs and senior-level marketers, AIMM has also brought agency, media and trade association leadership to the table, many with specializations in black, Hispanic, Asian and LGBTQ marketing, myself among them. Diverse, by design, it is evident that the Alliance is unified by a commitment to reverse a “flattening in the time and attention the marketing community is giving multicultural marketing,” as ANA CEO Bob Liodice put it.
Liodice didn’t sugar coat the situation as he kicked off the meeting. “We’re failing,” he said, referring to sluggish sales and anemic business growth industry-wide. But then he pointed to multicultural marketing as an under-used source of brand health. “Multicultural marketing needs to be strongly considered as part of a comprehensive growth strategy,” he said.
Cultural targeting is central to the work of the Case for Change committee, led by co-chairs Nydia Sahagun, senior VP of segment marketing at Wells Fargo, and Manoj Raghunandanan, VP of global brand management at Johnson & Johnson. Their analysis suggests that years of oversimplification have set multicultural marketing back, contributing to intellectual interest but enabling action apathy.
Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It’s been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping track of the fast-moving space.
First off, GroupM, the world’s largest ad buyer, is relaxing the “viewability” standards that dictate what kind of video ads it will accept to pay for on social feeds, as Ad Age’s Megan Graham reports. WPP’s GroupM no longer objects if social video ads play automatically or with the sound off.
Facebook had some news too: It’s going to let marketers run video ads specifically as “in stream” breaks during videos from publishers, as The Wall Street Journal reports. “Up until now, advertisers had only been able to run video ads on Facebook as stand-alone posts in users’ feeds, aside from a limited test of in-stream video ads,” as the Journal notes. Variety calls it “another step to grab bucks from television advertising budgets.” This is happening after Facebook announced its own original video content platform, Watch.
In the wake of a tragedy, the media universe is grappling with an issue it has avoided for years.
In the wake of a tragedy, the media universe is grappling with an issue it has avoided for years.
As vantagens e desvantagens do modelo que enfrenta o avanço da tecnologia e dos serviços de streaming
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-Multicultural agency Muse Communications launched a new brand campaign for City of Hope which was “designed to spread the word of the cancer center’s ethos ‘The Miracle of Science with Soul’ to the Spanish-speaking community” (video above).
–Dan Goldgeier asks, can agencies be held liable for lying to the clients? And what about the other way around, huh??
-YO, CHICAGO: The Advertising Research Foundation (ARF) is holding an ARF Young Pros event today. You should go.
-French pharmaceutical company Sanofi concluded a five month review of its marketing partnerships by awarding the majority of its business to WPP.
-The Martin Agency responded to last week’s hatred and violence in Charlottesville with a twist on its “Virginia is for Lovers” tagline.
-Deloitte North West Europe acquired Stockholm-based agency Acne, while Deloitte Digital picked up a Chipotle assignment.
-GroupM lowered its visibility standards for social media, nothing matters, the end.
-“Advertainment studio” BARK BARK is expanding to Atlanta. It hired Betsy Powell as vice president of client partnerships and theatrical marketing.
Getting to know a new city is a little bit like going on a blind date. After arriving at this insight while trying to think of ways to recruit new talent from out of town, Possible Cincinnati had an idea. The agency used Tinder to find a prospective employee from a larger city and, after…
Turner Sports on Tuesday became the latest programmer to kick the tires on an over-the-top streaming service, announcing that it will introduce a new venture next fall in conjunction with UEFA Champions League. In boosting the English-language license to the annual European soccer tournament from Fox Sports, Turner not only has set itself up with live content around which to build its OTT offering, but has effectively cleaned out the sports-media rights cupboard in the bargain.
Turner began negotiating for the UEFA package this winter, but the deal was finalized just a few weeks ago. Insiders say that Turner outbid incumbent rights holder Fox, as well as BAMTech, the Walt Disney Co.-owned digital-media company spun off from MLB Advanced Media, in a multi-year pact worth around $60 million. NBC Sports is also said to have had its feelers out in the early going, but its bid was never competitive with those submitted by the other suitors.
Separately, Univision in May announced it had scooped up the Spanish-language U.S. rights for the UEFA portfolio in what people with knowledge of the negotiations say is a three-year, $100 million deal.
Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it’s 85% male, others say it’s 56% male. No one really knows.
Nielsen says it’s ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers.
“Nielsen knows sports, Nielsen knows games, and we obviously know audience,” says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. “To us that’s the perfect confluence of expertise to enter esports.”
French pharma giant Sanofi has tapped WPP’s Mindshare to handle its global media and Havas Media Group to field its U.S. media following a global review. Sanofi spent $1.5 billion in advertising in 2015, according to Ad Age Datacenter.
GroupM’s Mindshare will take over as the new global media agency partner covering more than 60 countries. Publicis-owned Zenith previously held most of the company’s global media business.
WPP has even more cause to celebrate; Sanofi also conducted a review of its creative agencies in recent months and said it is appointing Publicis, Havas and WPP as its “key creative agency partners” across all of its business units. The company said it has a “long-standing, successful” relationship with Publicis and Havas, and will be adding WPP to its creative roster.
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