The extent of Britain’s binge-watching culture was laid bare by Ofcom today, with new figures showing nearly 80% of people watch multiple episodes of a series in one sitting.
It’s an easy target maybe, but Jeremy Lee thinks GoCompare is plunging new creative depths.
Snap has launched a marketing mix modelling (MMM) partner programme that includes tie-ups with Neustar Marketshare, Analytics Partners, MMA and Nielsen.
By striking a deal to supply groceries to the convenience retailer McColl’s and relaunching the Safeway brand, Morrisons is making full use of its assets.
The connotations of the digital media agency’s latest recruit should be viewed as a positive for humans not a negative, writes Brainlabs’ chief executive
Keep up to date with the latest in agency new business with Campaign’s Thursday round-up of pitch lists, reviews and wins.
Despite hundreds of ASA complaints, the industry should be praising KFC’s recent campaign, Trinity Mirror’s group marketing director writes.
Christine Gerrard, marketing director at Next, has left the retailer after 30 years.
Today’s Rajar figures are good news for advertisers that want mass reach at a time of increasing media fragmentation, says Siobhan Kenny of Radiocentre.
Frances Royle, the founder of Royle Productions and a former head of production partnerships and TV at Bartle Bogle Hegarty, has died.
(TrendHunter.com) These bamboo toy cars from ‘Made of Bamboo’ are durable, natural and sustainable.
Parents looking for a long-lasting toy for their children should consider these fun bamboo cars….
The network said in an internal memo that it did not believe its email system was compromised. The scope of the stolen materials, which include show episodes, is unknown.
Graham Bednash, the UK consumer marketing director at Google, on creating a culture that encourages creativity and taking your time when it comes to recruitment
The latest edition of anti-Brexit newspaper The New European has taken inspiration from Protein World’s notorious “Beach body ready” ad, with a cover referencing the debate on post-Brexit food regulations.
Commercial radio has outperformed the BBC in the latest Rajar listening figures, as the sector shot ahead in Q2.
The start of summer has added a little shine to national commercial radio, as the leading stations experienced a period of positivity in Q2, according to the latest Rajar listening figures.
BBDO Atlanta has undergone a round of staffing reductions in its Atlanta office, primarily affecting the office’s creative and production departments.
The layoffs are related to client AT&T moving its its entertainment division from Atlanta to El Segundo, California and the agency’s decision to open a Los Angeles office to service the account.
At this time, we have very little in the way of specifics regarding the changes.
“As previously announced, we are in the process of setting up an operation in Los Angeles to help service the AT&T Entertainment Group business,” a BBDO spokesperson said in a statement. “This involves transitioning responsibilities from Atlanta to L.A., resulting in some staff reductions in Atlanta, primarily in the areas of creative and production (as well as corresponding new hires in the LA region).”
The spokesperson added that the agency’s Los Angeles operations servicing AT&T “to be up and running by the end of the year.”
BBDO’s recent work for AT&T includes its “Terms and Conditions” campaign for DirecTV and a follow-up effort promoting DirecTV Now and starring Michael B. Jordan.
The Atlanta office went through some leadership changes earlier this year before the new office announcement in April. Former CEO Drew Drew Panayiotou left for a job running Chick-Fil-A’s “incubator” Red Wagon Ventures, and the agency replaced him by promoting GM Peter Bunarek to managing director.
Craig Miller and Marc Calamia then came aboard as group creative director and head of integrated production, respectively.
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