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Nesta semana recebemos um visita inesperada em “O fim da infância” de Arthur C. Clarke. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Saraiva Cultura Amazon ======== COMENTADO NO EPISÓDIO Assista nossa Live discutindo Nu, de botas e Duna ======== FALE CONOSCO . Email: caixadehistorias@b9.com.br . Facebook: www.facebook.com/caixadehistoriaspodcast . Twitter e Periscope: […]

> LEIA MAIS: Caixa de Histórias 103 – O fim da infância

Remember We Believers’ award-winning campaign introducing edible (and biodegradable) six pack rings?

Adweek wrote about the 2016 effort, which included a case study video showing off the product, made from spent grains from the brewing process, at Florida’s Saltwater Brewery. It was so popular that it earned coverage in general audience publications like HuffPo and the L.A. Times.

After receiving a number of tips about the project, we looked into the evolution of the edible six pack rings.

We Believers initially claimed their goal was to manufacture 400,000 of the edible six pack rings per month. According to agency co-founder Gustavo Lauria, the first mass-produced batch of the edible six pack rings would cost 10-15 cents per unit.

To move production of the product forward, the agency launched E6PR, a company “spun off from We Believers and designed by a Mexican group of engineers.”

E6PR claims on its website that it has “now moved to mass production of the E6PR in the US and overseas” and that “The initial batch of rings will be available in early 2017.”

However, when we reached out to E6PR, the group explained that mass production of the product has been delayed.

“A large batch of rings has been manufactured but not yet made available,” an E6PR spokesperson said, explaining they had “suffered unforeseen difficulties along with premeditated actions” which delayed the launch of the product indefinitely.

“The E6PR’s are undertaking harsh quality tests at par with the current plastic ring. Since our goal is to replace plastic, the product must behave as if it were plastic, creating the most positive effect on users, causing awareness that plastic can be replaced with ecofriendly materials,” the spokesperson continued. “So far, test results confirm our product can perform as planned, nevertheless to comply with our goal, a few tweaks are being made.”

Mass production of the product is “possible” but currently “on hold,” the spokespersons said, while adding that production would resume “soon,” although E6PR “does not have a specific date” when resumption of mass production is expected.

The spokesperson was unable to elaborate on the size of the initial batch but claimed the “product can be mass produced. There are no limitations once we start.”

We Believers has yet to respond to our request for comment. When reached by phone, Salwater Brewery told us that the rings were “not in wide use” and referred us to a company contact. That representative has also not responded to requests for comment.

While 2004’s Dodgeball might not have sparked a new pro sports league, it certainly created a legacy of fictional broadcast excellence: ESPN8: The Ocho. And this week, fans of “seldom-seen sports from around the globe” finally got the news they dared not dream: The Ocho is becoming reality–if only for a day. On Aug. 8,…

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Alexa, the digital assistant, prompts a moment of jealousy/suspicion at exactly the wrong moment in an Amazon ad for its Echo Dot device. A kid gets a rousing welcome at his new school in a dance-tastic Old Navy commercial. (Ad Age’s Adrianne Pasquarelli previewed the spot and offered the backstory on the chain’s new marketing approach in late July: “Old Navy Succeeds By Saying Bye to Celebs and Hi to Fashion.”) And take-and-bake pizza chain Papa Murphy’s offers a different take on the “F word.”

Continue reading at AdAge.com

Tecate Light took a shot at Donald Trump last year with an ad that mockingly proposed a beer wall along the U.S.-Mexico border. Now a craft brewer is going one step further, saying it wants to build a real bar straddling the border.

The proposal by Scotland’s BrewDog still requires approval from authorities and smells like a PR stunt, but one that could bring valuable attention to a brand looking to make a name for itself in the U.S.

“We will request official permission from the local authorities to put it there and adhere to any red tape stuff, but I guess it would make it more difficult to build a wall if there’s a BrewDog bar in the way,” BrewDog co-founder James Watt said in the announcement posted on the brewer’s website. “We’re planning on putting the bar there anyway until someone tells us to move it.”

Continue reading at AdAge.com

Weight Watchers International Inc., reported big gains on Thursdayrevenue rose 10.3% to $341.7 million, while profit soared 48.1% to $45.2 millionthe first quarter of results announced since its newly appointed CEO, Mindy Grossman, joined the company.

Grossman praised the work done before she joined last month, work that included, of course, marketing that features board member and investor Oprah Winfrey.

“There’s no doubt that the Weight Watchers long-term collaboration with Oprah Winfrey has certainly accelerated the company’s progress,” Grossman said during the company’s quarterly call.

Continue reading at AdAge.com