Hasta La Creative!

Film
Black Lives Matter

Advertising Agency:Miami Ad School, New York, USA
Creative Director:Chris Dumas
Art Directors:Filipe Nogueira, Caitlin Hickey
Copywriters:Dhanush Paramesh, Joel Robert Johnson

Online
Canal Plus

For the launch of the CANAL+ Young Pope series, we wanted to promote Pius XIII, a modern yet ultra conservative pope played by Jude Law. We created AiMEN by programming the artificial intelligence IBM Watson to the image of this pope so that he could express himself in real time on social networks. It answers users in a contextualized way by only quoting verses from the Bible when they go too far or are contrary to the morals of Pius XIII.

Advertising Agency:BETC, Paris, France
Executive Creative Director:Stéphane Xiberras
Creative Directors:Benjamin Le Breton, Arnaud Assouline
Art Director:Julien Vergne
Copywriter:Alexandre Girod
Digital Producer:Bao Tu Ngoc
Assistant Producer:Josselin Bondoin
Strategic Planner:Julien Levêque
Production Company:Make Me Pulse

Media
CDOT

Simply buckling up could have saved 60 Coloradans in 2016. To show what this number means, CDOT and Amélie created 60 reflective yellow memorial wreaths and placed them one after another on Bandimere Speedway. We gathered footage of the installation and created a video that included an interview with CDOT’s traffic safety manager who pointed out that the seat belt usage rate in Colorado is 84%, well below the national average. Holger Forrest also spoke out in the video for seat belt safety as his family lost their daughter last year in a car accident, and had she been wearing her seat belt she would have lived. To push our efforts out even further, we turned seat belts into awareness ribbons. They overlaid the seat belt ribbon onto photos of severely wrecked cars and pushed them out on social. The drivers and passengers of these cars all survived the crashes because they were wearing their seat belts. This campaign helped prove to people that seat belts make survivors.

Advertising Agency:Amélie Company, Denver, USA
Creative Director:Pat Feehery
Art Director:Eric Hines
Copywriter:Rachel Edwards
Photographer:Suzanne Heintz, Suzanne Heintz Photography+Film
Producer:Heather Popenhagen

Media
LG

For the launch of LG’s 2017 range of OLED and SUPER UHD TVs, LG Australia briefed their agency Tonic to develop a high impact integrated campaign challenging Australians to experience cutting edge advancements in TV technology for themselves.

Going up against big brands such as Samsung and Sony, LG needed an innovative and motivating communication strategy that both challenged and educated the consumer in an entertaining way. With both TVs representing a major leap forward in picture and sound quality, Tonic and LG agreed that the campaign should focus on the amazing cinematic experience they would bring to Australian homes.

The campaign was driven by the call to action, ‘BRING CINEMA HOME’ and launched in Sydney’s CBD with the construction of a highly realistic pop-up cinema and the promise of an unforgettable red carpet experience for visitors. Social posts in the days leading up to the event encouraged people to pay the cinema a visit and share their experiences online.

On the day, a promo team dressed as ushers handed out popcorn and flyers and directed people to their seats inside the cinema. A short screening then focused attention on the cinematic qualities and new technology built into the OLED and SUPER UHD TVs. After each performance, viewer’s candid, unscripted responses were filmed in preparation for a TV campaign and online content.

Advertising Agency:Tonic, Sydney, Australia
Creative Director:Alan Crowne
Art Director:Melba Gounas
Copywriter:Gareth Fitzpatrick
Production Company:Looper Films
Director:Daniel Jameison
Producer:Marcel Varnel
Photographer:Kim Kimberly Low

Print
SavingRhinos.Org

No excuses for their goods’ abuse.

Rhinos once roamed many places throughout Eurasia and Africa. In Africa, Southern white rhinos, once thought to be extinct, now thrive in protected sanctuaries and are classified as Near Threatened.

Creative Director:Aly Bassam
Copywriter:Aly Bassam
Digital Designer:Aly Bassam

Film
Shazam

The latest developments in the communication technology have stunned us, we tapped two innovative platforms to combat the problem. Shazam is known to recognize every song in it’s database, we added the sound of missiles and drones, so we know when they’re approaching. Next, we tapped into the newly talked about Mesh Network Technology that boasts about communicating with people with single node, peer to peer connections that do not need Wifi or even cellular network.

Advertising School:Miami Ad School, Mumbai, India
Advertising School:Miami Ad School, Berlin, Germany
Creative Director:Florian Weitzel
Tutor:Florian Weitzel
Art Director:Pradhan Thandra, Mumbai, Aws Bejaoui, Berlin
Copywriter:Pradhan Thandra, Mumbai

Film
Australian Government

Advertising Agency:BMF, Australia
Executive Creative Director:Cam Blackley
Creative Director:Ant Hatton
Art Director:Jessica Roberts
Copywriter:Justin Butler
Print Designer:Catarina Duardo
Executive Planning Director:Christina Aventi
Head Of Planning:Hugh Munro?
Managing Director:Steve Mcardle
Senior Account Director:Peitra Withaar
Senior Account Manager:Melanie Pisani
Production Company:Photoplay
Director:Chong, Drop Bear
Producer:Emma Thompson
Executive Producer:Oliver Lawrance
Post Production:Alt VFX
Editors:Matt Bennett, Jay Hawkins
DoP:Simon Ozolins
Music:Rumble Studios
Sound Production:Rumble Studios
Production Director:Karen Liddle
Art Buyer:Basir Salleh
Photographer:Michael Corridore
Digital Producer:Laurence Pogue
Digital Designer:Marissa Karolyi

Media
CDOT

Simply buckling up could have saved 60 Coloradans in 2016. To show what this number means, CDOT and Amélie created 60 reflective yellow memorial wreaths and placed them one after another on Bandimere Speedway. We gathered footage of the installation and created a video that included an interview with CDOT’s traffic safety manager who pointed out that the seat belt usage rate in Colorado is 84%, well below the national average. Holger Forrest also spoke out in the video for seat belt safety as his family lost their daughter last year in a car accident, and had she been wearing her seat belt she would have lived. To push our efforts out even further, we turned seat belts into awareness ribbons. They overlaid the seat belt ribbon onto photos of severely wrecked cars and pushed them out on social. The drivers and passengers of these cars all survived the crashes because they were wearing their seat belts. This campaign helped prove to people that seat belts make survivors.

Advertising Agency:Amélie Company, Denver, USA
Creative Director:Pat Feehery
Art Director:Eric Hines
Copywriter:Rachel Edwards
Photographer:Suzanne Heintz
Producer:Heather Popenhagen

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