Hasta La Creative!

Publicis Groupe’s chairman and CEO Arthur Sadoun defended his controversial Marcel project which entails pulling out of all awards shows for a year to help fund a group-wide AI system as a draw for both talent and clients.

Speaking at the Incorporated Society of British Advertisers’ annual lunch, Sadoun told a room full of marketers that Marcel would make a big difference to the younger generation.

“They are the ones who will find the kind of ideas we are looking for. They are not behaving in the same way we are,” he said. “They want to be recognized quite quickly, they want to be engaged, they want to touch things in a different way. This is why we are building a platform.”

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Publicis Groupe chief executive Arthur Sadoun has delivered a bullish defence of his decision to withdraw the network from trade events and flagship award shows such as Cannes Lions.