Jul
07
Waitrose sponsors Channel 4 food shows
Posted in: UncategorizedWaitrose is sponsoring Channel 4’s Food on 4 programming.
Jul
07
Thursday Odds and Ends
Posted in: Uncategorized-W+K and KFC are celebrating National Fried Chicken Day with a robot Colonel Sanders named H.A.R.L.A.N.D.
-JWT Canada launched a summer campaign for Hotels.com centered around a contest to find a “Temp Captain” to stand in for Captain Obvious.
-W+K London created 100 Arse Vases for London Pride week, with proceeds going to HIV charity Positive East.
-Digiday shares “Confessions of a new mother in an ad agency.”
-Art Directors Club Denver became an authorized chapter of The One Club for Creativity.
-TBWADublin hired John Kilkenny as creative director.
-New York-based production studio Sibling Rivalry hired Lauren Hartstone as creative director.
–Lola MullenLowe Madrid executive creative director and copywriter Pancho Cassis says being a great creative is “not about ideas anymore.”
-Christopher Elbow Chocolates named Wichita-based agency Sullivan Higdon & Sink (SHS) as its creative agency partner.
Jul
07
Australia to Katy Perry: Don't You Dare Joke About Koalas
Posted in: Uncategorized
An Australian department store chain has released a new version of a commercial starring Katy Perry, cutting out a joke about koalas that struck animal lovers as cruel and clueless.
National retailer Myer is giving away 8,000 tickets for the Australian leg of the pop singer’s “Witness” tour next year, and Perry plugged the contest in a commercial. In the ad’s final seconds, the camera cut to the singer’s teacup poodle, Nugget. In what was apparently intended as a throwaway line to show her excitement about the trip Down Under, Perry quipped, “Let’s go chase some koalas, Nugget.” (Watch the new version above; the original is below.)
Koalas are a protected species in Australia, dog attacks are among the top threats against them, and the ad inspired exclamation point-laden messages on the chain’s Facebook page. Among them: “Myer and Katy Perry need to see the damage dogs do to KOALAS !!!! IF the poor koala survives it has horrific injuries !!! What idiot thought that encouraging dogs to chase Koalas was a good idea !!!” Myer responded to that comment by saying it was removing the line.
Jul
07
Alibaba Is Challenging Google and Amazon With a New Echo-Like Device
Posted in: Uncategorized
The competition in digital speaker-assistants is getting more intense, as Alibaba Group unfurled an Amazon Echo-like device and fellow Chinese internet giants Tencent and Baidu prepare to develop their own.
Alibaba’s “Tmall Genie X1” will go for 499 yuan, or about $73, to the first 1,000 people during a one-month trial, coming in below Apple’s $349 HomePod and the roughly $180 Echo. The company’s biggest competitor, Tencent Holdings, is developing a voice-activated digital speaker that could hit the market within months, Tencent President Martin Lau said in a May interview. And on Wednesday, Baidu showed off its own “DuerOS” personal assistant.
Taking a page from Amazon and Google, Hangzhou-based Alibaba Group Holding’s speaker offers voice-controlled services from music streaming to newscasts and calendar-booking, according to its website. Importantly, the gadget — powered by the AliGenie system — may eventually simplify shopping for the Chinese e-commerce giant’s 450 million active buyers who turn to the website for everything from cherries to makeup. It will begin formal sales from August 8 only for China and won’t come with a display.
Jul
07
Australia to Katy Perry: Don't You Dare Joke About Koalas
Posted in: Uncategorized
An Australian department store chain has released a new version of a commercial starring Katy Perry, cutting out a joke about koalas that struck animal lovers as cruel and clueless.
National retailer Myer is giving away 8,000 tickets for the Australian leg of the pop singer’s “Witness” tour next year, and Perry plugged the contest in a commercial. In the ad’s final seconds, the camera cut to the singer’s teacup poodle, Nugget. In what was apparently intended as a throwaway line to show her excitement about the trip Down Under, Perry quipped, “Let’s go chase some koalas, Nugget.” (Watch the new version above; the original is below.)
Koalas are a protected species in Australia, dog attacks are among the top threats against them, and the ad inspired exclamation point-laden messages on the chain’s Facebook page. Among them: “Myer and Katy Perry need to see the damage dogs do to KOALAS !!!! IF the poor koala survives it has horrific injuries !!! What idiot thought that encouraging dogs to chase Koalas was a good idea !!!” Myer responded to that comment by saying it was removing the line.
Jul
07
IAB Adds Viewability Specification For In-App Ads (Finally)
Posted in: Uncategorized
The Interactive Advertising Bureau issued a major update to its Mobile Rich Media Ad Interface Definitions that should arm creatives with an arsenal of metrics that were previously unavailable.
More commonly known as MRAID, the standard allows creatives to make one ad type so it can run across multiple apps without issue. Prior to its creation, ads had to be custom-tailored to each publisher’s app.
The new update — now on its third version — will provide more granular insights into things like viewability, audio, ad load times and create a new standard for the “close button” on creatives. Up until today, the IAB had no standard for viewability in-app advertisements.
Jul
07
Ad Buyers Give TV A Pass When It Comes To Massaging Nielsen Data
Posted in: Uncategorized
TV was called out for messing with metrics Thursday. But in an ironic twist, media buyers are largely shrugging where they’ve taken great umbrage at digital platforms misreporting their own data.
Networks have been called out for tampering with their Nielsen ratings with a little sleight of numbers, perhaps abusing a fairly common practice, according to a Wall Street Journal report.
Networks are essentially hiding certain time slots and airings of programs from the ratings, if including those outlier broadcasts would negatively impact the average rating.
Jul
07
Textured Phone Cases – This Phone Case Was Inspired by the Rippled Surface of a Stingray (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Inspired by the rippled body of the stingray, this textured phone case is sure to make your skin crawl.
Available in a variety of colors and textures, each case is as unique as the sea critters…
Jul
07
Impossible Burger: Trump
Posted in: Uncategorized
What’s even crazier than Kanye West getting a Nobel Prize? Or Bill Gates lining up for a new iPhone ?
The Impossible Burger. A plant-based Burger that tastes exactly like a regular meat burger. Because for some people, believing in impossible things is easier than believing a veggie burger can taste good.
Jul
07
MAC Cosmetics: Color is your runway, 1
Posted in: Uncategorized
Women are instructed by society to be modest and delicate. Everything they do must be done so in moderation. Mac’s 3D Glitter, Color is your runway, print campaign breaks the chains of constraint women feel in their everyday to unleash the limitless potential of female creativity. The different shades of pigments coupled with illumination invites women to realize the depths of color they’ve yet to explore, and how this can become the key to unlocking their true self.
Jul
07
MAC Cosmetics: Color is your runway, 2
Posted in: Uncategorized
Women are instructed by society to be modest and delicate. Everything they do must be done so in moderation. Mac’s 3D Glitter, Color is your runway, print campaign breaks the chains of constraint women feel in their everyday to unleash the limitless potential of female creativity. The different shades of pigments coupled with illumination invites women to realize the depths of color they’ve yet to explore, and how this can become the key to unlocking their true self.
Jul
07
NARS Cosmetics: So simple, it's significant
Posted in: Uncategorized
NARS Luminous Weightless Foundation, so simple, it’s significant, print campaign offers a captivating visual of the flawless natural-looking coverage that this breakthrough formula offers.
Jul
07
Adidas: Be Originals, 1
Posted in: Uncategorized
Adidas Originals always sought to have an brand identity out of the ordinary. Your positioning always been reflected in your target audience, who seeks to differentiate themselves in their lifestyle. We translate this into visual posters, where a small feature of each piece goes out away from the pattern by showing the essence of the brand in a direct way.
Jul
07
Adidas: Be Originals, 2
Posted in: Uncategorized
Adidas Originals always sought to have an brand identity out of the ordinary. Your positioning always been reflected in your target audience, who seeks to differentiate themselves in their lifestyle. We translate this into visual posters, where a small feature of each piece goes out away from the pattern by showing the essence of the brand in a direct way.
Jul
07
Adidas: Be Originals, 3
Posted in: Uncategorized
Adidas Originals always sought to have an brand identity out of the ordinary. Your positioning always been reflected in your target audience, who seeks to differentiate themselves in their lifestyle. We translate this into visual posters, where a small feature of each piece goes out away from the pattern by showing the essence of the brand in a direct way.
Jul
07
Amnesty International: Different shouldn't be scary
Posted in: Uncategorized
Nowadays anything that is remotely related to middle eastern countries looks scary. Even something apparently innocent and harmless like language could frighten us. We decided to push this thought forward and use the Arabic language in famous, big squares around the world to make a social experiment. We replace lines or logos, any written words of ads with Arabic. Our message is clear: we want people to stop classifying everyone in the same category. Just because we’re different, for languages and cultures, it doesn’t mean we should make this a significant reason to divide us. On the contrary, our differences should be our strength point.
Jul
07
Powerade: Power Aid
Posted in: Uncategorized
Injuries are the only thing that separate athletes from their passion. Now, Powerade provides all the nutrients you need on the inside and the protection you need on the outside.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.