Tough-guy actor Michael Madsen (Reservoir Dogs, Kill Bill, Sin City) portrays a grizzled military hardass named Striker to introduce Recoil, a multiplayer battlefield game that drops today from Skyrocket. You play Recoil outdoors rather than sitting in front of a computer or TV screen, stalking around your back yard (or wherever) with AR-enhanced, smartphone-enabled “weaponry”…
Did you happen to notice that the biggest thing in advertising right now is a statue? We’re right smack in the middle of the digital revolution, leveraging artificial intelligence, virtual reality, machine learning, optimizers, and a bronze sculpture that stands 50 inches tall and weighs 250 pounds is probably the most honored piece of advertising in recent history. I’m talking about the Fearless Girl, of course. At Cannes, she won 18 Gold Lions including four Grand Prix trophies, and the coveted Titanium Grand Prix, which is appropriate as she is apparently now semi-permanent in her spot on Bowling Green, like titanium, a metal that resists corrosion and has the highest strength to density ratio of any metal.
I’m not knocking the Fearless Girl, not at all. It’s a brilliant execution. I’m just making the observation that no matter how complicated our industry gets, with all of the state-of-the-art technical tools and assets that we leverage and exploit to get our clients’ messages heard and not blocked or avoided, in the end a primitive technique that Romans and Greeks used, for example, to promote their nation states, leaders and their gods is the most advanced piece of marketing in the world at this moment.
Why?
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, July 5:
I hope you had a relaxing Fourth of July holiday, because today’s media scan is … pretty tense! Anyway, let’s get started …
1. The top story on the front page of The New York Times this morning is headlined “North Korea Crosses a Line, But U.S. Has Few Options.” The web version of the piece, an analysis by David E. Sanger titled “What Can Trump Do About North Korea? His Options Are Few and Risky,” begins,
Every year, we want to know the best place to work in all of advertising, media and marketing. But what makes a company a great place to work? Free baseball tickets, sure. Health and wellness programs, definitely.
A “Ministry of Culture” that encourages employees to attend pop culture events and morning rave parties? O.K., you have our attention.
Conducted in partnership with Best Companies Group, the 2017 Best Places to Work program has the same eligibility requirements introduced last year: Any agency, ad tech, media company or marketing division of a brand that’s been in business for more than one year and has more than 15 full-time employees can enter.
Online
Heineken
Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis WW and Ceo Publicis Italy:Bruno Bertelli
Executive Creative Director Publicis Italy:Cristiana Boccassini
Executive Creative Director Publicis Milan:Luca Cinquepalmi, Marco Venturelli
Digital Associative Creative Director:Azeglio Bozzardi, Martino Lapini
Art Director:Azeglio Bozzardi
Copywriter:Martino Lapini
Head Of Planning:Bela Zieman
Strategic Planner:James Moore
International Account Director:Lorenza Montorfano
Account Department:Maria Elena Gaglianese, Laura Carrisi.
Agency Producer:Alice Crovato
Direct Marketing, Design
Afghanistan Ministry of Health
Advertising Agency:McCann Health, India
Outdoor, Print
Daemon Artes Escénicas
15 minutes that will blow your mind.
Advertising Agency:Raro Creative Lab, Guayaquil, Ecuador
Creative Director:Cesar Sepulveda, Fabián Martínez
Art Director:Fabián Martínez
Copywriter:Cesar Sepulveda
Photographer:Luciano Koenig
CGI & Retouch:Fabián Martínez
Print
Pnet
A better job is waiting.
Advertising Agency:Joe Public, Johannesburg, South Africa
Executive Creative Director:Roanna Williams
Art Director:Katlego Baaitse
Copywriter:Sarah Forbes
Illustrator:Carioca
Photographer:Carioca
Print
Mercedes
Distronic Plus with Pre-Safe Brake in the new GLE.
Hits the brakes when you don’t.
Mercedes-Benz
The best or nothing.
Advertising Agency:Impact BBDO, Dubai, United Arab Emirates
Executive Creative Director:Fadi Yaish
Art Director:Smit Agrawal
Copywriter:Savio Alva
Creative Director:Aunindo Sen
Production:tall+Short
Print
Snickers
You’re not you when you’re hungry.
Advertising Agency:Impact BBDO, Dubai, United Arab Emirates
Executive Creative Director:Fadi Yaish
Art Director:Antonio Cué
Copywriter:David Sanchez
Print
Compral
Before it turns violent.
Before it explodes.
Before it bursts into flames.
We all know just how painful a headache can be. In fact, the pain can be so vivid and so intense, that we have developed metaphors just to help us articulate how specific and painful each headache is. So when our client, Compral, asked us to develop a print campaign to position them as the headache tablet of choice for severe pain, we turned to these metaphors to creatively drive our idea. We used the art of photography to give life to a world where no matter if your headache was explosive, burning or violent, Compral was always the headache tablet of choice.
Advertising Agency:Joe Public, Johannesburg, South Africa
Executive Creative Director:Roanna Williams
Art Director:Gareth O’Callaghan
Copywriter:Cameron Fraser
Photographer:Sacha Waldman
Direct Marketing, Design
Martini
Advertising Agency:AMV BBDO, London, United Kingdom
Creative Director:Graham Jenks
Production Company:AMV Flare
Director:Ben Perry
Production Company Producer:Richard Grisman
Postproduction Company:AMV Flare, Envy
Audio postproduction:Envy
Print
Lego
Advertising Agency:Ogilvy & Mather, Bangkok, Thailand
Executive Creative Director:Wisit Lumsiricharoenchoke
Creative Director:Gumpon Laksanajinda
Copywriter:Kris Garford Spindler, Supalerk Silarangsri
Associate Creative Director:Denchai Kheereerak
Senior Art Director:Asawin Tejasakulsin
Agency Producer:Paiboon Suwansangroj, Kannika Mongkolrattanachart
Vice-Chairman:Nopadol Srikieatikajohn
Post Production:Illusion
Print
Volkswagen
Advertising Agency:DDB, Berlin, Germany
Chief Creative Director:Myles Lord
Executive Creative Director:Gabriel Mattar
Creative Director:Ricardo Wolff
Art Director:José Gomes
Copywriter:Pedro Lourenco
Illustrator:Sattu
Film
Pride Pencil
This year at Pride London, TBWA launch the “Pride Pencil” – a fictitious tool created to raise awareness to the LGBT+ community in the workplace. According to Stonewall, 62% of LGBT+ graduates who have come ‘out’, go back into the closet when they enter the job market – and that doesn’t sit well with us. With an aim to raise awareness of this, and help more people feel like they can be themselves at work, we created the ‘Pride Pencil’. Of course, the only thing that makes it different to other pencils, is its label. Regardless of labels, everyone should be treated the same.
We hope that our campaign encourages more people to talk about workplace equality, and helps more people to #WorkWithPride.
Advertising Agency:TBWA, London, United Kingdom
Creative Director:Nick Allsop
Art Directors:Zish Alexander, Antonia Jackson
Copywriters:Zish Alexander, Antonia Jackson
Video Editor:Michael Odelberth
Additional Credits:Jay Pepera
Print
El Saler
0.39 inches or rain per hour Vs. 505, 903, 790 ft2 of ceiling for your autumn shopping.
105ºF of temperature Vs. 505 903. 790 ft2 of ceiling for your summer shopping.
249 grains of pollen per m3 Vs. 505 903. 790 ft2 of ceiling for your spring shopping.
24ºF of temperature Vs. 505, 903, 790 ft2 of ceiling for your winter shopping.
Advertising Agency:Estimado Jose Alfredo, Valencia, Spain
Film
Public Mobile
Advertising Agency:Cossette, Canada
Chief Creative Officers:Carlos Moreno, Peter Ignazi
Art Director:Natalie Mathers
Writer:Simon Rogers
Account Executive:Ali Gayowski
Account Director:Aniesha Farrington
Vp:Anabella Mandel
Client Leader:Anabella Mandel
Svp:Janis Lindenbergs
Director of Client Service:Janis Lindenbergs
Director:Kevin McHugh, Aleysa Young
Strategy:Kevin McHugh
Chief Strategy Officer:Jason Chaney
Production House:Untitled Films
Executive Producer:Lexy Kavluk, Melissa Kahn, Hannah Graham
Producer:Tom Evelyn, Amanda Lariviere
Editing House:Rooster
Editor:Izzy Ehrlich
Assistant Editor:Taylor McWade
Online:Alter Ego
Artist:Eric Perrella
Casting House:Jigsaw Casting
Casting Director:Shasta Lutz
Audio House:Apollo Music
Engineer:Harry Knazan
Outdoor
Public Mobile
Advertising Agency:Cossette, Canada
Chief Creative Officers:Carlos Moreno, Peter Ignazi
Art Director:Natalie Mathers
Writer:Simon Rogers
Account Executive:Ali Gayowski
Account Director:Aniesha Farrington
Vp:Anabella Mandel
Client Leader:Anabella Mandel
Svp:Janis Lindenbergs
Director of Client Service:Janis Lindenbergs
Director:Kevin McHugh
Strategy:Kevin McHugh
Chief Strategy Officer:Jason Chaney
Production Partner:5Crowd
Print
Record Goiás Television
Turning moments deserve definition.
This campaign marks the transition of Brazilian television technology that is the disconnection of the analog signal and the adhesion by digital technology. Each piece demonstrates a moment which may have been disturbed by the use of outdated technology and aims to emphasize the benefit of new technology that is used in other countries.
Advertising Agency:Mancini, Goiânia, Brazil
Creative Director:Luis Pagliaro
Art Directors:Rane César, Kenny Barcelos
Copywriters:Michel Edere, Rane César
Additional Credits:Sérgio Paulo, Samuel Roberto, Ana Luiza Reis
Print
KIA
Advertising Agency:Innocean, London, United Kingdom
Chief Creative Officer:Jeremy Craigen
Creative Director:Dom Sweeney, John Crozier
Art Director:Dom Sweeney
Copywriter:John Crozier
Designer:Liam Graham
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