Hasta La Creative!

Now here is how you make a commercial for a mortgage. As part of their “last repayment” series, Allied Irish Bank introduces us to Máire on the last day of her mortgage. We get her backstory: She was married and living in France with two daughters. When they were one and five, the marriage fell apart and she moved back to Ireland. The home represented more than a roof over their heads. It represented stability. Family. A place where they can feel safe and secure and do whatever they want to do, including ironing in the sunshine if they wish.
What is also great about this spot which allows the homeowner to speak in their own words, is that it isn’t idealized. This is no “your home: day one,” where you’re choosing the paints and adjusting the white picket fence. The home looks lived in, as it should.
The camera finds these wonderful moments that tell the story of this family: the blue light from the TV flashing through the window, the pencil outlines showing the kids height and age. And the kids, now grown themselves, hanging out on the back steps. Everyone is comfortable in this environment because they aren’t acting. They’re being themselves.
Sometimes magic comes from subtlety. Really nice spot.

In this spot for RECOIL, a multiplayer battlefield game that turns any outdoor space into a digitally enhanced, multiplayer battlefield. Using in-ear surround sound, haptic response weaponry, and smartphone integrated gameplay. SO basically it’s like Laser Tag on steroids.

In this spot, Michael Madsen stars as “Striker,” an aging hero who wants to impart some wisdom to the kids who are just starting out. Here’s what he says:

“Sometimes you see what you want to see. Not what battle demands you see. I remember seeing…I mean…truly seeing for the first time. When the other eye opened, I saw the world like a soldier. When you’ve walked along the perimeter of sanity and peered over the edge, you see things for… what they truly are. Where you see, mama’s meat freezer, I see cover from raining hell fire. You see lights and darks and I see an assassin coming to collect a debt. You see fun in the sun, I see a shield keeping the final curtains drawn for just one more day. You see a light at the end of the tunnel. I see you. Looking over your shoulder. Every day. For the rest of your life. I’m getting to old for this.”
The world is now game.”

I wouldn’t call it imparting wisdom so much as a long-winded ramble filled with clichés. It also doesn’t help that the big “reveal,” when the garage opens shows kids carrying what look like really cheap toy weapons.

Mr. President celebrates diversity in all of its forms. We don’t care about gender or sexuality, we think you’re awesome. To help join in the celebrations of people being able to be themselves without question or judgement, we wanted to showcase 4 incredible people from the LGBT community (one from each) that we think are inspiring. The “Patrons of Pride” campaign honours Ellen DeGeneres, George Michael, Nicola Adams, and Laverne Cox, as modern icons of tolerance, love, and acceptance, featuring each in a bold illustration in the style of stained glass windows. With so many people we wanted to include, but only space for a few, here are the people that Mr. President chose as their #PatronsOfPride – people who inspired tolerance, love and acceptance.

Innohep and One Alpha are two integrated Medicines used in Dialysis one after one. Both of them are products of Leo Pharma.

A new brand campaign for the Minnesota Lottery aimed at attracting Minnesotans with an adventurous spirit. Each spot features the new tagline (which serves more as a rally cry), and aligns with the notion that the Minnesota Lottery creates spontaneous moments worth opting in for.