Jul
28
Jul
28
Organic Vegetable Garden
Posted in: Uncategorized
Jul
28
Finn
Posted in: Uncategorized
The true Finns remain committed to their habits even when living in Russia. They will always adore Finnish comfort, nature, and sport. It applies both for an individual Finn and the entire company – YIT real estate developer from Finland. This idea has become the basis for the advertising campaign starring Ville Haapasalo. Using a number of funny episodes of everyday life, we demonstrate that despite the long-time working experience in Russia, the Finnish traditions still remain important for the company.
Jul
28
Motorola: Motorola Chile and Lyricists – Look Up
Posted in: Uncategorized
The advertising agency, along with Motorola Chile and the award-winning trio of Rap “Liricistas”, created a music video to invite people to look up, reconnect with life, the city, friends and smartphone way Different.
Jul
28
Hitotoki Clock
Posted in: Uncategorized
HITOTOKI is a Japanese stationery Brand, specializing in items that are used for handmade craft. In a world where everything is so hectic and efficient, we wanted to bring the value of handmade to life. We created HITOTOKI CLOCK, the “world’s most handmade” 24-hour movie clock. There are 1,440 minutes in a day, and we created different combinations of small items to express each and every minute. We actually filmed these in a single, 24-hour cut.
At our official website, we released a real-time version of the clock. We created a new kind of branded content that is actually useful in daily life.
Jul
28
Magic Marker
Posted in: Uncategorized
Fruit of the Loom understands there are some things parents just can’t prepare for. Like a giant energy portal materializing in your living room, or magic marker all over your freshly painted walls. But you can be prepared for back to school season thanks to their bonus packs which offer a few extra pairs of underwear… just in case.
Jul
28
John Lennon's Shroud
Posted in: Uncategorized
“Domingos de Resurrección” (Literal translation: “Easter Sundays”) is a Colombian radio show broadcasted on Sundays that only plays the music of famous musicians who already passed away. Their name is inspired by the resurrection of Jesus Christ on the original easter Sunday.
We decided to use the Shroud of Turin (the only evidence found in the tomb of Jesus Christ after his resurrection) as a device to deliver the message that we’re bringing back to life famous rock icons every Sunday through their music. In this ad it’s John Lennon.
Jul
28
Radioacktiva: Amy Winehouse's Shroud
Posted in: Uncategorized
“Domingos de Resurrección” (Literal translation: “Easter Sundays”) is a Colombian radio show broadcasted on Sundays that only plays the music of famous musicians who already passed away. Their name is inspired by the resurrection of Jesus Christ on the original easter Sunday.
We decided to use the Shroud of Turin (the only evidence found in the tomb of Jesus Christ after his resurrection) as a device to deliver the message that we’re bringing back to life famous rock icons every Sunday through their music. In this ad it’s John Lennon.
Jul
28
Amazon launches global media review
Posted in: UncategorizedAmazon has reportedly contacted agencies about its $1bn (£760m) global media planning and buying business, putting Initiative on alert in the UK.
Jul
28
Tesco to cover cost of 'tampon tax' for customers
Posted in: UncategorizedTesco is cutting the price of women’s sanitary products so their customers will not be impacted by VAT.
Jul
28
Friday Morning Stir
Posted in: Uncategorized-Big Spaceship explores “First Day Feels” in its back to school effort for Converse starring Stranger Thing‘s Millie Bobby Brown and featuring 32 reaction GIFs.
-Ogilvy & Social.Lab Belgium teamed up with artist Damian van der Velden for a “The Melting Soldier” statue commemorating the Battle of Passchendaele during World War I for Visit Flanders.
-BBH and Tesco take on the “tampon tax” with “We’re paying it for you,” in which the retail chain discounts the price of tampons by 5 percent for as long as the tax exists.
-Amazon launched a review of its $1 billion global media buying and planning account.
-Agencies have yet to figure out the ultimate productivity hack: fewer meetings, damnit.
-AW360 is asking the important questions, like, “Who are Cracker Jack’s Sailor Jack and Bingo?“
Jul
28
Argonaut Boosts Creative Cred By Opening Art Gallery
Posted in: UncategorizedSan Francisco-based agency Argonaut is joining the city’s celebration of the 50th anniversary of the “Summer of Love” (widely held to have kicked off with the Monterey International Pop Music Festival on June 16-18, 1967) and strengthening relationships with local artists with the opening of an art gallery on the ground floor of its office. Admission will be free and open to the public.
Argonaut’s office is located in The Avalon Ballroom, which housed a psychedelic music venue from 1966-1969 and served as the site of Janis Joplin‘s debut with Big Brother and the Holding Company in its opening year.
The gallery’s grand opening on July 26 pays tribute to these roots with a “Celebrate Janis” theme. There will also be a second showing on August as part of the 3 Lower Polk Art Walk. Argonaut head of culture Maura Heilbron is collaborating with Fleet Wood Gallery owner Nicole Schwieterman to co-curate the “Celebrate Janis” exhibit.
“We sent out an inspiration deck to local artists with the theme, ‘Celebrate Janis,’” Heilbron said in a statement. “Her story is tied up with San Francisco but also with ours, as we work at the venue of her first show with Big Brother and the Holding Company. We want our first collection of art to represent the spirit of Janis.”
From there, the agency hopes the gallery space can branch out to incorporate a variety of themes and celebrate local artists.
“Our vision for the gallery is to build a space that both inspires our team, and opens the door to greater collaboration within our own community And continuing The Avalon Ballroom’s legacy of being a hub where people can come together and celebrate creativity,”Heilbron added.
You can check out some more images from the gallery’s first exhibit below.
Jul
28
Translation Named Agency of Record for Brooklyn Nets
Posted in: UncategorizedThe Brooklyn Nets have named Translation as its agency of record, tasked with developing a new campaign ahead of the 2017-2018 season.
The campaign will include game presentation, digital, sales, and community relations initiatives around a “Brooklyn Grit” theme celebrating the borough.
“The Brooklyn Nets bring determination and hard work to every game, representing values that go to the heart of what it means to be a Brooklynite and a New Yorker,” Translation CEO Steve Stoute said in a statement. “Our campaign will be grounded in further building an authentic bond between the Nets and the Brooklyn community that truly represents the spirit and grit of the borough.”
“We believe there is an even greater opportunity to build an authentic connection between the team and the borough,” added Brooklyn Sports & Entertainment CEO Brett Yormark. “On the court, the Nets have fully embraced the mantra, ‘Brooklyn Grit,’ and our partnership with Translation will allow us to amplify that story in the community.”
The Brooklyn Nets spent nearly $3.4 million on measured media last year, down from over $8.1 million the year prior, and just $40,000 in the first quarter of 2017, according to Kantar Media.
Translation previously worked with the team on a “Hello Brooklyn” campaign in 2012, celebrating its move from New Jersey to Brooklyn. The agency also has served as creative AOR for the NBA since winning the account in December of 2014, following a review. Translation’s recent work for the league includes a campaign promoting the NBA Playoffs with spots featuring Shaquille O’Neal and Julius Erving.
The appointment follows Translation’s hiring of Eric Steele as group creative director earlier this month. The Brooklyn Nets are coming off a disappointing 20-62 season.
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