Hasta La Creative!

Tom and George McQueen, the identical twin creative team behind Clemenger BBDO Melbourne’s award-winning “Meet Graham” campaign, for Transport Accident Commission in Australia, have joined Droga5 New York as senior copywriter and senior art director, respectively. The TAC campaign recently won two Grand Prix in the Cyber and Health categories as well as multiple Gold Lions at the Cannes Lions festival in June. The pair, who were recently featured in Ad Age’s “Creatives You Need to Know” report, have also created platform-spanning campaigns for Airbnb, Myer and solar provider Origin.

Continue reading at AdAge.com

Twelve-year KBS veteran Matt Powell, who has served as global chief technology officer since last summer, will leave at the end of the year, the agency confirmed on Tuesday.

“Matt has been instrumental to KBS’ success over the past 12 years, most recently as our global chief technology officer, and although we’re very sorry to see him go, we understand that he is ready to take on a new challenge,” Guy Hayward, global CEO of KBS told Ad Age.

Hayward said the agency was “never totally sure” if Powell would return from his recent sabbatical, but it’s “delighted that he’ll be helping us transition and find a worthy successor over the next six months.”

Continue reading at AdAge.com

Aaron Judge spent a good chunk of Monday night mashing the yarn out of an awful lot of baseballs, and his eye-popping performance in Miami helped ESPN deliver the biggest Home Run Derby audience in nearly a decade.

In driving no fewer than four balls north of 500 feet (the longest sailed 513 feet to left field, before presumably touching down somewhere in Little Havana), the 6′ 7″ Yankee slugger put on an unforgettable show for some 8.7 million viewers, making this year’s Derby the most-watched since 2008. Per Nielsen, 8.17 million fans tuned in via ESPN, while another 522,000 accessed the event by way of ESPN2, the Spanish-language net ESPN Deportes and via streaming.

Clocking in at a little over two hours, the Home Run Derby drew a 2.9 rating on the flagship network, which translates to 3.53 million adults 25-54, a 41% improvement from the 2.5 million members of the target demo who watched last year’s power-hitting exhibition.

Continue reading at AdAge.com

The Centers for Disease Control and Prevention raises concerns about smoking’s influence on youths. The movie industry defends its ratings system.