Hasta La Creative!

Unconventional buyers for digital agencies is perhaps the biggest trend to come out of agency mergers and acquisitions in the first half of this year, according to a deals report by global marketing consultancy R3.

The cohort of so-called unconventional buyers includes Domino’s Pizza, Yelp, Time Inc., Salesforce, Periscope, Shiseido, Indiegogo, Snap, Globant, Beringer Capital and the Stagwell Group.

Meanwhile, agency holding company Publicis, which is skipping the ad industry’s annual meeting in Cannes next year to help fund an AI project called Marcel, did not make a single acquisition in the first half, R3 said.

Continue reading at AdAge.com

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, IHOP announces that it’s celebrating its 59th anniversary wth 59-cent short stacks of buttermilk pancakes on July 18 (mark your calendar). Adidas serves up its new “Create Positivity” campaign with cameos from the likes of Dak Prescott of the Dallas Cowboys and Candace Parker of the L.A. Sparks (Adrianne Pasquarelli has the backstory: “Sports Stars Make Their Own Waves in Adidas’ Latest Creativity-Themed Ad”). And DNA testing service 23andMe offers a charming, globe-trotting illustration of one woman’s diverse genetic makeup.

Continue reading at AdAge.com

“Game of Thrones” fanatics are counting down the days (three!) until the season 7 premiere, and KFC’s “Lunchtime is Coming” spot played into the anticipation with actor Kristian Nairn, in character as Hodor, introducing the new chicken with rice.

KFC’s ad, from BBH London, debuted at No. 4 in the weekly Viral Video chart, with nearly 14 million views. Budweiser’s “A Dream Delivered” claimed the top spot, in which Star Wars actor and Marine Corps veteran Adam Driver delivers a college scholarship backed by Folds of Honor and Budweiser to the daughter of an Army veteran. That was produced by Vayner Media.

All top-five spots were new to the charts this week. And Samsung, which has claimed at least one top-10 spot every week since May 18, continued grabbing eyes with three. The tech company’s videos attracted over 50 million views this week.

Continue reading at AdAge.com

Film
Berocca

Daily life is not for wimps. Your Boss, your partner, your kid and all the technical stuff around you can be demanding.   No worries, all you need is basically a conducting baton and this magic potion to tackle these challenges. 

Advertising Agency:JWT, Paris, France
Creative Director:Olivier Courtemanche
Art Director:Julien Chesne
Copywriter:Eric Auvinet
Agency Producer:Patricia Chemoul
Director:Peter Dietrich
Director Of Photography:Jon Gaute Espevold
Production Company:IC production
Excutive producer:Cyril Bettane
Music:Klaus Lehr
Post Production:Mc Murphy

Online
Mazda

“Distracted driving” is what they call it.

It’s a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier,
right down to taking your eyes off the road to scroll down your Facebook feed and check who’s liked your latest profile pic.

And let’s be honest, that happens way more often than anything else.

But worst of all it’s killing people. Lots of them.

Advertising Agency:BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Executive Officer:Yossi Lubaton
Chief Creative Officer:Idan Regev
Creative Team:Ran Even, Roy Zoaretz, Gal Mamalya, Idan Kilgerman, Ori Hasson
Vp:Ben Muskal
Client Services:Ben Muskal
Account Supervisor:Aviv Benzikri
Account Executive:Gil Gershon
Vp Content:Dorit Gvili
Production:Dorit Gvili
Strategy Supervisor:Lora Goichman
Creative Coordinator:Eva Hasson

Print
Governo de Goiás

Advertising Agency:Box Comunicação, Goiânia, Brazil
Creative Director:Bruno Lopes, Wesley Silva
Art Director:Carla Carneiro
Copywriter:Valdeir Castro
Additional Credits:Lidiane Medeiros

Print
Liga De Arte

Many tyrants in history have had thwarted artistic inclinations. This campaign shows the similarities of complex characters that changed the world for good or bad, depending on their life-altering decision to follow their artistic calling.

Advertising Agency:Grey Wing, New York, USA
Chief Creative Officer:Pepe Aguilar
Creative Director:Facundo Paglia
Art Director:Julieth Monsalve
Copywriter:Martín de Ferrari
Illustrator:Andres Echeverry
Account Manager:John Jardine
Senior Art Director:Andrés Justo
Project Manager:Sarah Kieras
Managing Director:Sandra Alfaro

Outdoor, Print
Vaniglia

Summer by Vaniglia! One of Israel’s leading ice cream shop chain with a refreshing fashionable campaign celebrating summer with touches of Pastel.

The models are dressed to impress with styles taken straight from the 1960’s and bright make up, bold colors and candy that makes you want to have it – “The Perfect Cone.”

Advertising Agency:Debby & Ron Digital, Tel-Aviv, Israel
Creative Director:Ron Shelly
Art Directors:Eynav Gaizler, Perry Castiel
Copywriter:Shahar Fernheimer
Photographer:Ronen Fadida
Project Managers:Moran Ben-Baruch
Additional Credits:Yoshiba Jones, Anna Tesiopa

Film
McDonald’s

Advertising Agency:TBWA, Paris, France
General Manager:Luc Bourgery
Account Manager:Stéphanie Caude
Account Executive:Priscilla Vaudevire
Executive Creative Directors:Benjamin Marchal, Faustin Claverie
Art Director:Sébastien Guinet
Copywriter:Josselin Pacreau
Assistant AD:Audrey Lucet
Head Of Tv:Maxime Boiron
Tv Producer:Elisabeth Boitte
Production Company:Hellostranger
Film Director:Louis Sutherland
Producer:Christine Guilbaudeau
Post Producer:Elise Gamboa
Sound Producing:TbwaElse
Head of Music:Olivier Lefebvre
Sound:Olivier Lefebvre
Music Producer:Fabrice Pouvreau
Music AD:Ferdinand Huet, Philippe Mineur
Music:Matt Lee
Officials:Virginie Feramus, Laura Topin

Print
Monster

Quitting a job is similar to gave up on a relationship with Monster you will be able to find the right excuse.

Advertising School:Miami Ad School, Hamburg, Germany
Creative Director:Niklas Frings-Rupp
Art Director:Belen Aragon