Watch the Newest Ads on TV From Google Pixel, Honda, Chex Mix and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Google’s Pixel presents the “springs of summer” — people hopping, skipping, jumping and otherwise going exuberantly airborne as they celebrate the season (and create photo ops for their Pixels). Honda hypes its Summerbration sales event with a series of vividly colored summery scenes. And Chex Mix gets nostalgic for that time (in late 1992) a boy named Joel discovered the particular Chex Mix mix … and got to “tongue-kiss” a cute girl.

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SodaStream's Futuristic Case Study Lands a Top Spot in This Week's Viral Video Chart


In a futuristic world, “Big Bang Theory” star Mayim Bialik lectures young campers on the peculiar “Homoschlepiens,” an isolated group that drank water only out of plastic bottles. Then, Bialik says, “mankind evolved,” thanks in part to SodaStream, which takes tap water and sparkles it without polluting bottles.

“Who Are The Homoschlepiens?”, running a little over two minutes and following Bialik’s case study into the species, is one of this week’s top viral videos coming in third, with over 13 million views. (The video also stars “Game of Thrones” actor Kristian Nairn, who was featured in last week’s viral list.)

Samsung, again, had three top-ten videos. Volvo Trucks placed sixth, with “The World’s Largest Unboxing.” That spot showed a truck-obsessed 3-year-old who gets to “unbox” and ride in the Volvo’s VNL semi. It’s objectively adorable.

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On Thursday Nights, Not a Pretty Picture for TV Networks


Once deemed the most crucial night of the week for movie studios looking to get fannies in theater seats on all-or-nothing opening weekends, Thursdays no longer provide the sort of ratings juice that can help ring up registers at the box office. As a result, buyers continue to push more of their theatrical clients’ marketing dollars into higher-impact nights like Sunday and Wednesday, when the trailers and teasers for the latest releases have a better shot at drawing an audience.

According to iSpot.tv data, Sundays accounted for $453.3 million in studio spend across broadcast and cable TV last season, or nearly one-quarter (23%) of the category’s overall $1.96 billion investment in TV during 2016-17. In a further sign that Thursday is on the downhill slide, Wednesday studio spend jumped 16% to $293.2 million, making Hump Day the second-biggest TV target for the likes of deep-pocketed studios like Twentieth Century Fox, Universal Pictures, Warner Bros. and Paramount Pictures.

While the studios last season essentially spent the same amount of dollars ($280 million) on total-day Thursday TV inventory as they did in 2015-16, primetime investment on the night fell about $20 million to $140.4 million, per iSpot. And while that’s more or less a rounding error for an industry that dropped 100 times that amount on TV marketing over the course of the 35-week season, it’s difficult to overstate the significance of where Thursday nights now stand in relation to the rest of the calendar. Having already dropped to third place among the studios’ top targets in total-day spend, Thursday prime ranked fourth in 2016-17 behind Sunday night ($242 million), Monday night ($165.1 million) and Wednesday night ($163.5 million).

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Chipotle's Tarnished Image Puts Every Sneeze Under Scrutiny


The reports were familiar: In the space of 48 hours, a handful of people said they’d gotten sick after eating at a Chipotle Mexican Grill.

Bang: Wall Street’s judgment was swift — and brutal. Chipotle’s stock plunged nearly 8% on Tuesday, erasing its gain for the year. The episode, which involved a single location in Sterling, Virginia, recalled the string of foodborne illnesses that upended the chain two years ago, and underscored the fact that the company remains on probation with both customers and investors.

“Chipotle is under the microscope,” said Stephen Anderson, an analyst at Maxim Group. “Since this is Chipotle and it’s had its troubles in the past, it’s going to be under pressure.”

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Sound and Maybe Fury: Facebook Turns Up Volume on Video Ads, Spins It as Good News


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Fido: Who Am I? #GoGetProud


Media
Fido

What happens when perceptions of sexual and gender identity are put to the test? As a partner to Pride around Canada, Fido invited people to play a game and find out.

Advertising Agency:TAXI, Montréal, Canada
Executive Creative Director:Jordan Doucette
Creative Director:George Giampuranis
Art Director:Étienne Bessette
Copywriters:Thibaut Delelis, Gary Watson
Director:Anthony Ayotte
Accounts:Emma Toth, Britt Garland
Strategy:Rafik Belmesk
Producers:Émilie Trudeau-Rabinowicz, Geneviève Boyer
Production Company:1ONE Production

MBNA: Expires

Outdoor, Print
Mbna

MBNA is a credit card brand in the UK. Their vision is to empower people to make good stuff happen. They took poster space on 3 Thames Clipper boats to raise awareness of the plight of endangered species and the work they do with their chosen wildlife charities, including the WWF. Used by thousands of commuters every day, these posters gave people the chance to do ‘good stuff’ by ‘tapping’ their credit card on a contactless sensor and donating £5. We wanted to make people aware of the issue and show how a simple everyday action like using your credit card can make good stuff happen.

Advertising Agency:TBWA, Manchester, United Kingdom
Creative Directors:Gary Fawcett, Lisa Nichols
Art Director:Ant Harris
Copywriter:Zoe Harris
Retouchers:Daniel Bickerton, Loupe
Business Director:Mark Bostock
Senior Account Manager:Emma Cochrane

Smart: Berlin, Paris, London

Outdoor, Print
Smart

With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do ­– just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t.

Advertising Agency:BBDO, Berlin, Germany
Chief Creative Officers:Wolfgang Schneider, Ton Hollander, Darren Richardson
Executive Creative Director:Ton Hollander
Creative Managing Director:Kristoffer Heilemann
Creative Director:Fabiano Oliveira
Junior Art Director:Till Overwien
Junior Designer:Albert Pozo
Senior Copywriter:Mike Bayfield
Account Director:Steffen Günther
Junior Account Manager:Caspar Pongs
Art Buying:Eva À Wengen
Illustration:Carlo Stanga

Volkswagen: Humans


Film
Volkswagen

Advertising Agency:DDB, Paris, France
Creative Director:Alexander Kalchev
Head Of Copy:Patrice Dumas
Copywriter:Constance Godard
Art Director:Raphael Ghisalberti
Production:Big Productions
Director:Martin Kalina
Producers:Raphael Carassic, Pierre Rambaldi
Tv Producer:Quentin Moenne Loccoz
Music Supervisor:Marine Cremer
Sound Production:Studio 5
Postproduction:Mikros Images
PostProducer:Toby Ridgway

Havaianas: Made of Brazilian Summer

Print
Havaianas

Havaianas are the best translation of Brazilian summer. To show that, we decided to transform Havaianas packaging into packaging for the best that summer in Brazil has to offer – joy, energy, rhythm, etc.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
Partner:Luiz Sanches
Chief Creative Officer:Luiz Sanches
Creative Director:Bruno Prosperi, André Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Art Director:Keka Morelle, Felipe Antonioli
Copywriter:Pedro Corbett, Daniel Oksenberg
Illustrator:Adelmo Barreira, Motor Niveo, Black Madre Atelier, Gelmi Estudio De Arte
Photographer:Alê Catan, Mariana Valverde
Art Buyer:Teresa Setti, Ana Cecília Costa
Accounts Vice President:Cristina Chacon
Account Director:Flavia Fusco
Account Supervisor:Italo Vetorazzo
Account Executive:Sâmia Reiter
Planning Vice-President:Sergio Katz
Planning Director:Vanessa Sakamoto
Media Vice President:Luis Flavio Padilha

Believe Media Signs Director Gemma Lee for US and UK

Director Gemma Lee, known for her performance/dialogue work as well as for her breathtaking imagery, has signed with Believe Media for representation in the U.S. as well as in the UK.

Hailing from the Isle of Mull in Scotland, Lee began her professional career in Australia after studying writing and directing at The Victoria College of the Arts’ film school in Melbourne. Her short film, “The Wake,” was voted Best of the Fest at the Palm Springs International ShortFest and screened at the Tribeca Film Festival in 2010 and again in 2013.

Since then, Lee has worked with such agencies as McCann, Ogilvy and George Patterson Y&R in Australia for clients including Hyundai, Powerbeats, Palmolive, and Tourism Tasmania. She was featured as a female director to watch on the Huffington Post in 2015.

Lee joins a roster at Believe that has the strongest lineup of women directors in the business. Other recent Believe signings include renowned photographer/director Paola Kudacki, fashion film curator/director Kathryn Ferguson, and visual director Filip Tellander.

In the US, Believe Media is a certified woman-owned business.

Believe Media is an international company of directors, photographers and artists devoted to visual innovation and creative storytelling. With offices in Los Angeles, New York, London and Prague, the company has a global reach. Believe’s directors hail from every corner of the globe and have worked with the world’s biggest brands and advertising agencies, collecting numerous awards for their work. Co-Founders/Executive Producers Liz Silver and Luke Thornton preside over a US roster that includes Bruno Aveillan, Aleksander Bach, Jeffery Darling, Alex Feil, Liz Friedlander, Allen Hughes, Tryan George, Patrik Giordano, Anders Jedenfors, Paola Kudacki, Simon Ladefoged, Sara Marandi, Wendy Morgan, Jake Nava, Guillermo Navarro, Joel Pront, Sebastian Reed, Mary Rozzi, Floria Sigismondi, Daniel Skoglund, Filip Tellander and Zack Snyder.

Adland: 

Editor Ethan Mitchell Joins Cut+Run

Cut+Run is excited to welcome editor Ethan Mitchell to the company. Mitchell will be based out of the NYC office and is also available to work via Cut+Run’s locations in Los Angeles, San Francisco, and Austin. The editor is known for editing beauty-infused work in a variety of genres, including visual storytelling, documentary, comedy, and brand supported narratives.

“Ethan’s editing always serves the story in a way that feels effortless,” explains Cut+Run NY Partner/Editor Akiko Iwakawa. “He is curious and approachable in a way that is reflective in each project, respective of genre, and makes him a great fit for Cut+Run.”

“I’m thrilled to join Cut+Run because of the sheer depth of talent across the company,” comments Mitchell. “The more I got to know Jon (Grover) and Akiko, the more it became apparent that this was a natural fit for me, and I’m honored to be a part of it.”

Mitchell, who was at The Whitehouse for a decade before joining Cut+Run, has earned a reputation for his visually playful and striking campaigns for Google, Apple, Spotify, and Adidas with agency partners 72andSunny, Sid Lee, Droga5, Johannes Leonardo, Translation, and McGarry Bowen.

He has worked alongside directors that include Marielle Heller, The Fines, Ben Gregor, and ab/cd/cd. But it’s the editor’s close collaboration with director Matthew Frost and Iconoclast that has resulted in astute, category defining projects including the social satire fashion shorts “Aspirational” starring Kirsten Dunst, the Clio award winning “Scripted Content” with Jessica Chastain, and Givenchy’s quirky and disarming perfume launch “Very Irresistible” with Amanda Seyfried.

Adland: 

Versatile Urban Backpacks – Boundary's Modular 'Prima Pack' Contains Three Units in One Bag (GALLERY)

(TrendHunter.com) For city-dwellers, summer is a time of flux —  there’s too much to be done in too little time, from park picnics to photography excursions to journeys of respite in the country — and…

37 Summer Heat Saviors – From Miniature Ice Cream Trucks to Electric Backpack Ventilators (TOPLIST)

(TrendHunter.com) For all the time that people spend during winter daydreaming about the sylvan charms of summer, those same people tend to forget about the ravages of the warmest season, which is why there’s a…

Commitment Issues and Fraught Hometown Visits as ‘Bachelorette’ Nears End

A reminder that Happily Ever After is only one endgame. The real winner may be the man who gets dumped but is picked to be the series’ next Bachelor.

Alergo Center: Safe Baby

ALERGO CENTER – SAFE BABY ( ING)

Video of ALERGO CENTER – SAFE BABY ( ING)

Otorrino Já: We never know the time of a crisis, 1

When you need an Otolaryngologist, this app will schedule an appointment with the nearest doctor.

Otorrino Já: We never know the time of a crisis, 2

When you need an Otolaryngologist, this app will schedule an appointment with the nearest doctor.

Otorrino Já: We never know the time of a crisis, 3

When you need an Otolaryngologist, this app will schedule an appointment with the nearest doctor.

Samsung: The polar story

The polar story

Video of The polar story