Hasta La Creative!

Publicis Groupe’s new CEO Arthur Sadoun appeared relaxed as he presented improved quarterly results to analysts for the first time today.

Sadoun took over from predecessor Maurice Lvy who had earned a reputation as a great storyteller during his 30 years in the role on June 1.

Luckily, the new CEO had some encouraging second-quarter numbers to present, with group revenue at $2.89 billion. Organic growth (excluding acquisitions) reached 0.8% in the second quarter, compared to the same period last year. That was a marked improvement over the 1.2% decline in the first quarter of 2017.

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Advertising Agency:Isobar, Portugal
Design:Filipe SJ, David Carvalho
Copy:Paulo Costa
Project Management:Ana Inocêncio, Ana Boullosa
Backup Team:Cristiana Costa
Creative Director:David Carvalho

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