Hasta La Creative!

When Wieden & Kennedy hired an Argentine creative in 1997 for a job in Portland, Ore., Jos Moll was a rarity. And when he tried to hire a creative team from Brazil, no one wanted to come.

“It was kind of unheard of to have talent from Latin America in the U.S.,” Moll said. “And now it’s super common.”

Today, Moll chairs The One Club, the prominent organization for honoring creativity. And The Community, the successful Miami shop that he and brother Joaqun started, is often the first U.S. agency for Latin American creative teams that later work at shops like Droga5, R/GA and David & Goliath, he said.

Continue reading at AdAge.com

Each year before the Cannes Lions International Festival of Advertising, Ad Age asks creatives execs around the world for their thoughts on what will nab big honors this year. For 2017, we checked in with the festival’s former jury presidents for insight into what they believe works best for each category and for their advice to this year’s judges. We’ll be counting down each day until the festival with their thoughts.

Any other work, regardless of category that made you jealous or that you expect to win big?

It may not win big in Cannes, but I really like “ReSearch” by Swedish product development company Semcon. It’s a free browser extension that gives men and women equal space in image search results. It tackles stereotypes around “male” and “female” job — think engineer for the former and nurse for the latter — by automatically performing a parallel search in order to gender balance the results, before showing both sets of results side by side.

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(TrendHunter.com) All-black burger buns, pizza crusts and ice cream cones are just a few of the charcoal-colored treats that are emerging. While a number of blackened snacks and beverages have been released over the…

This coming Sunday, you have the opportunity to bring home the root beer. Nevermind that dad prefers real beer. A&W Root Beer “Caught On Snap” from Lucky Post on Vimeo. I must admit, I don’t care for the Richards Group-made commercial. I don’t care for it because the ideas behind it are corrosive and don’t […]

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Category: Beyond Madison Avenue
Summary: Gamified mobile ads are raising awareness of climate change fueled rising oceans by allowing audiences to try to stem the tide in a pseudo-mobile game, accessible via ad, that is streamed in the browser without an app install.

New York based global ocean preservation collective We Are The Oceans (WATO)…

Time Inc. is cutting roughly 300 jobs, or 4% of the global workforce, in an effort to restructure its priorities to the video and digital landscapes.

The announcement came Tuesday as Time Inc. — the publisher of Sports Illustrated, Fortune, People and Time, among others — navigates a period of “rapid transformation,” according to a memo from CEO Rich Battista. The year began with speculation that Time Inc. would find a buyer, but no deal was struck as the magazine group doubled down on pursuing its “strategic plan.”

That plan was to focus more on video and digital, as well as native advertising, digital sales, licensing and branding.

Continue reading at AdAge.com

In his memoir, “You Don’t Have to Say You Love Me,” Alexie explores grief, poverty and his childhood on the Spokane Indian Reservation.

The magazine has agreed to settle a lawsuit with the fraternity at the center of a discredited article in which a woman claimed she had been gang raped.

The feminist writer, whose memoir was released on Tuesday, criticized an Australian media outlet for using “cruel and humiliating” language. The outlet has apologized.