Hasta La Creative!

The novel by David Grossman, about a stand-up routine that goes off the rails, won the prize honoring a work written in a language other than English.

“Fair and Balanced,” the motto that has long been a rallying cry for Fox News fans, has been replaced by “Most Watched, Most Trusted.”

Open University has launched an initiative with Channel 4 it insists is “much more than an advertising campaign”, starting with three 60-second spots airing tomorrow during the show “The Last Leg”.

-john st. wants to help prevent you from leaving your pet behind when you move with pet-friendly packaging!

-Anomaly L.A. beat out The Community to win Minute Maid.

-TV ad sales declined for the first time since 2009, quelle horreur!

-Who spend the most last week? Wonder Woman, duh.

-Meanwhile, David Sable of Y&R wishes his agency’s work got as much attention as the Comey hearings…

–Nils Leonard thinks everyone should focus on the ugly side of advertising at Cannes this year: egotistical dudes getting blasted!

-Vice’s Virtue is active in EMEA, and Facebook vet Rob Newlan is its new CEO.

-Schafer Condon Carter of Chicago Cubs fame has combined its PR, influencer marketing and social media divisions to form SCC|PRISM, which will be led by managing partner Mike Grossman, social director Lauren Sanborn and influencer/PR strategists Laura Colar and Paige Robinson.

-ICYMI, Traci Alford of Shell is the new president of the Effie Awards.

“Fair and Balanced,” the motto that has long been a rallying cry for Fox News fans, has been replaced by “Most Watched, Most Trusted.”

The hottest musical show of the season isn’t on the Great White Way … it’s on Madison Avenue!

But first, no great Broadway production is complete without a little backstory. In March, the Havas network announced that it would mash up its Havas Health and consumer health practices to create Havas Health & You, a new entity involving several thousand employees within a few different networks across the larger Havas Group.

Newly promoted CEO Donna Murphy told MM&M at the time: “We see the market moving across the whole health and wellness continuum. It’s not two different silos.”

So pharma brands and OTCs will now be bunched together, kind of like when Publicis and Omnicom did the same thing last year. Now get ready to tap your toes.

That wasn’t quite Hamilton-level, but it was intense.

Oh, and Havas doesn’t just want to help you. They also want to hire you!

The launch coincided with Global Wellness Day on June 10, and Havas also partnered with charity Save the Children so all of its agencies could sponsor their own child for a week.

Then there were the parties.

Celebrating the new #HHandYOU this morning! pic.twitter.com/hXlZgVDU7r

— Havas Health & You (@HavasHealthYou) June 12, 2017

Our main takeaway from this effort is that healthcare in America is like a big, weird-looking quilt composed of pieces that don’t really fit together, thereby leaving some gaping holes that pretty much anyone could fall through. And the medical professionals who spent tens of thousands of dollars going to school for this stuff really just want to do their jobs and serve the patients … by explaining the side effects of those medications they saw advertised on TV.

Havas Tonic made the videos. Now who was that Sinatra soundalike?!

CREDITS

Phil Silvestri, Managing Director/Chief Creative Officer
John Rea, Executive Creative Director/Art Director
Dave Hubbert, Creative Director/Writer
Andrew Kim , Digital Designer
Jordan Rich, Junior Designer
Denise Wilkinson, Project Manager
Tamal Mannan, Executive Producer
Lauren O’Driscoll, Producer
Cameron Lewis, Post Producer
Anne Camille Charpie, Business Manager
Hana Stopnicki, Production Intern
Peter Berthold, Animation Director
Abigail Kim, Motion Designer
DJ Shon, Motion Designer/Animator
Hanne Vaughn, Editor
Joe D’Amelio, Content Creator/Live Action
Theresa Notartomaso, Executive Music Producer

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, Mazda master fabricator Osamu Fujiki talks about the brand’s devotion to craftsmanship — specifically the craftsmanship that went into the “all-new” Mazda CX-5. A State Farm spot celebrates all the hard work it took for a man to be able to afford his beloved truck, which is, of course, protected by a State Farm policy. And a severely elegant Tom Ford ad for his fragrance Black Orchid features a thin, topless model who fortunately has a bottle of Black Orchid to hold in such a way as to keep her from being fully exposed.

Continue reading at AdAge.com

As much as the Golden State Warrior’s particular brand of metronomic perfection arguably took much of the fun out of the NBA postseason, hoops fans didn’t seem put off by the Dubs’ relentless march to victory. In a development that all but flew in the face of conventional wisdom, the Warriors’ five-game trouncing of Cleveland in the 2017 NBA Finals managed to deliver the largest nightly audience in nearly 20 years.

According to Nielsen live-plus-same-day data, the short series averaged 20.4 million viewers on ABC, making it the most-watched NBA Finals since 1998, When Michael Jordan and the Chicago Bulls scared up an average audience of 29 million viewers during their six-game set against the Utah Jazz. In claiming its second NBA title in three seasons, Golden State somehow managed to out-deliver last year’s thrilling seven-game Finals, which averaged 20.3 million viewers.

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Continue reading at AdAge.com