Nobile: Rubicon

The Hang Loose concept was created to encourage wake boarders to find peace by looking inside themselves. Five designs have been created, and they reflect five unique personalities and sets of experiences. When all the prints for each model are combined and placed side by side, they create a unique board design – each of which is simple yet modern and aims to attract a younger target audience through innovative 3D image rendering, fun imagery and a gadget-centric approach. Every board tells a unique story.

The five wooden wakeboard designs all reflect different characteristics, and this is expanded on within the posters: Rubicon BRAH is a story of brotherhood and love of adventure; ALOHA shows a peaceful world of feminine emotions and simplicity; SHAKA tells a story of childhood friendship and imagination; AKAW epic speaks of spectacular adventures and curiosity; and BEE 3 is a tribute to inner freedom and creativity.

Nobile: Aloha

The Hang Loose concept was created to encourage wake boarders to find peace by looking inside themselves. Five designs have been created, and they reflect five unique personalities and sets of experiences. When all the prints for each model are combined and placed side by side, they create a unique board design – each of which is simple yet modern and aims to attract a younger target audience through innovative 3D image rendering, fun imagery and a gadget-centric approach. Every board tells a unique story.

The five wooden wakeboard designs all reflect different characteristics, and this is expanded on within the posters: Rubicon BRAH is a story of brotherhood and love of adventure; ALOHA shows a peaceful world of feminine emotions and simplicity; SHAKA tells a story of childhood friendship and imagination; AKAW epic speaks of spectacular adventures and curiosity; and BEE 3 is a tribute to inner freedom and creativity.

Nobile: Akaw

The Hang Loose concept was created to encourage wake boarders to find peace by looking inside themselves. Five designs have been created, and they reflect five unique personalities and sets of experiences. When all the prints for each model are combined and placed side by side, they create a unique board design – each of which is simple yet modern and aims to attract a younger target audience through innovative 3D image rendering, fun imagery and a gadget-centric approach. Every board tells a unique story.

The five wooden wakeboard designs all reflect different characteristics, and this is expanded on within the posters: Rubicon BRAH is a story of brotherhood and love of adventure; ALOHA shows a peaceful world of feminine emotions and simplicity; SHAKA tells a story of childhood friendship and imagination; AKAW epic speaks of spectacular adventures and curiosity; and BEE 3 is a tribute to inner freedom and creativity.

Nobile: Bee

The Hang Loose concept was created to encourage wake boarders to find peace by looking inside themselves. Five designs have been created, and they reflect five unique personalities and sets of experiences. When all the prints for each model are combined and placed side by side, they create a unique board design – each of which is simple yet modern and aims to attract a younger target audience through innovative 3D image rendering, fun imagery and a gadget-centric approach. Every board tells a unique story.

The five wooden wakeboard designs all reflect different characteristics, and this is expanded on within the posters: Rubicon BRAH is a story of brotherhood and love of adventure; ALOHA shows a peaceful world of feminine emotions and simplicity; SHAKA tells a story of childhood friendship and imagination; AKAW epic speaks of spectacular adventures and curiosity; and BEE 3 is a tribute to inner freedom and creativity.

5 Things Marketers Should Do After the Next Cyberattack (And There Will Be a Next One)


The week after Cannes typically involves recovering from too much ros, following up on some great meetings and for a lucky few, perhaps an extended holiday. A worldwide cyberattack was not part of the agenda for folks across adland. It’s a sobering reality that most brands and agencies are not prepared for.

This is an industry wake-up call.

Cybersecurity is a $445 billion problem, and some predict that figure could rise to $6 trillion by 2021. CEO and boards are rightfully worried about the risks to their business: A March 2017 report by executive search firm SpencerStuart found that 39% of board directors said they discuss cybersecurity at every meeting and that 40% of respondents reported their board has at least one director with cyber expertise. An additional 7% who are in the process of recruiting one.

Continue reading at AdAge.com

25 Beauty Brand Activations – From Sheet Mask Cafe Popups to Custom Hair Care Labs (TOPLIST)

(TrendHunter.com) These beauty brand activations range from sheet mask-specific cafes to custom hair care labs that give visitors access to a premium and personalized product range. When looking at memorable makeup…

Broad-Spanning Bungalows – Johnson Fain's Award-Winning Wall House Features a Flat Facade (GALLERY)

(TrendHunter.com) Los Angeles-based architecture firm Johnson Fain recently erected ‘Wall House,’ and award-winning family home in the town of Ojai, California. The secluded bungalow has all the…

Sprite: Rain Come Down

Vince Staples – Rain Come Down

Video of Vince Staples – Rain Come Down

Sprite | #WannaSprite | Vince Staples and Random Teenagers star in a #SummerSprite Commercial :30

Video of Sprite | #WannaSprite | Vince Staples and Random Teenagers star in a #SummerSprite Commercial :30

John Lewis, Tesco, Asos and Burberry recognised in inaugural Pinterest awards for brands

Pinterest has held the Pinnacle Awards for the first time, celebrating the most creative and effective uses of its commercial format, Promoted Pins.

The Grimmest Ad at Cannes Trod Familiar Ground but Was Still a Gut Punch

Enough with the fun, entertaining ads from Cannes. Here’s a difficult, depressing one that won a bronze Lion in Film–lg2’s “Don’t Give a Damn” for SAAQ, the state-owned road-safety organization in Quebec. Like many road-safety ads, this one follows a reverse chronology, from a child’s physical therapy back to the moment of his catastrophic injury…

Wieden + Kennedy’s First Ads for Instagram Were Made Almost Entirely Within the Stories App

Creativity can be found anywhere. Nowhere was this better punctuated than at Cannes Lions this year, where a music video won Film Craft, a branded film won in Titanium, and an internal creative team took the Film Grand Prix. To illustrate this point in the world we actually live in, Wieden + Kennedy Amsterdam launched…

5 Things Marketers Should Do After the Next Cyberattack (And There Will Be a Next One)


The week after Cannes typically involves recovering from too much ros, following up on some great meetings and for a lucky few, perhaps an extended holiday. A worldwide cyberattack was not part of the agenda for folks across adland. It’s a sobering reality that most brands and agencies are not prepared for.

This is an industry wake-up call.

Cybersecurity is a $445 billion problem, and some predict that figure could rise to $6 trillion by 2021. CEO and boards are rightfully worried about the risks to their business: A March 2017 report by executive search firm SpencerStuart found that 39% of board directors said they discuss cybersecurity at every meeting and that 40% of respondents reported their board has at least one director with cyber expertise. An additional 7% who are in the process of recruiting one.

Continue reading at AdAge.com

AMC Bets Viewers Will Pay More to Watch Ad-Free


Will TV viewers pay more for commercial-free TV? AMC Networks Inc. and Comcast Corp. believe they will.

AMC, home of the hit zombie show “The Walking Dead” as well as other original series including “Preacher” and “Better Call Saul,” has introduced a commercial-free service for avid fans who are Comcast subscribers. The service, called AMC Premiere, costs $4.99 a month and for now is only available to Comcast’s 22.5 million video subscribers.

The unusual deal reflects the growing competition among TV distributors, as well as viewers’ habits. As new online entrants like Sling TV crowd into the TV landscape, cable providers are cutting exclusive deals with programmers to make their services stand out. In April, AMC announced it will make shows exclusively for Charter Communications Inc., the second-largest U.S. cable provider behind Comcast.

Continue reading at AdAge.com

Compartmentalized Cutting Boards – Dewel's Chopping Board Has Storage to Separate Cut Food (GALLERY)

(TrendHunter.com) Dewel’s chopping board is pleasing to look at and simple to use with an incorporated storage design that enhances the pace of meal preparation.

This chopping board comes equipped with an…

Vodacom: This Is Your Time

‘This Is Your Time’ Vodacom NXT LVL ad / Dan Mace (Egg Films)

Video of ‘This Is Your Time’ Vodacom NXT LVL ad / Dan Mace (Egg Films)

Samsung: Russell Westbrook: MVP

Russell Westbrook: MVP

Video of Russell Westbrook: MVP

ONU: Trash is recyclable, our world isn't

MediaCom wins Grand Prix at 2017 Thinkbox TV Planning Awards

MediaCom won the top prize and the “Best ongoing use of TV” category for its work moving furniture retailer DFS from “well-known to well-loved, without dropping a sale” over the six years since its appointment to the business in 2011.

Chris Cobb Joins space150 as Creative Director

Digital agency space150 welcomed Chris Cobb to its New York office as creative director.

Cobb joins space150 after over three years as a creative director with SapientNitro’s Second Story Interactive Studios in New York, “a network of design studios focusing on responsive environments, story-driven experiences, and experience innovation.” Prior to that he spent over six years at SapientNitro’s Atlanta office, serving as a senior art director, associate creative director and creative director, while working clients including Carter’s, AT&T, Chrysler, MetLife, Levi’s, Avon and New Balance. Before joining SapientNitro, Cobb spent two years as an art director with Three, also in Atlanta.

“Chris is a veteran of some of the nation’s top digital and experiential agencies, and his body of work has enabled some of the world’s premier brands to tap into new and innovative potential,” space50 chief creative officer Brock Davis said in a statement. “Combining a strong design sense and inventive approach, Chris connects with space150’s vision. I’m excited to work with Chris and look forward to his immediate impact on our teams and work.”

Cobb’s hiring follows the promotion of Dutch Thalhuber to president in April and the arrival of Char Roseblade as senior vice president, account services last October.

 

Spike DDB Creative Lead Dabo Ché Steps Down After 7 Years

Spike DDB, the Brooklyn-based DDB spinoff launched by director Spike Lee 20 years ago, has parted ways with longtime creative lead Dabo Ché.

Ché (portfolio here) joined the agency in 2010 and had effectively served as Lee’s right hand man since then. During his 7-plus year tenure with the small Omnicom agency, he worked on campaigns for a variety of clients ranging from Chevy and Cadillac to HBO, the NYPD and the Bernie Sanders campaign. (The ECD co-led pitches for the former two clients.)

He has worked in the ad industry for more than 20 years, and prior to joining Spike DDB he was group creative director at Brooklyn-based multicultural agency UniWorld Group.

When Lee was inducted into the Advertising Hall of Fame in 2015 along with Lee Clow and others, Ché said, “He continues to be a source of inspiration to us all—both personally and professionally.” In February, he discussed “Black Love Power,” a personal photography-based project he created along with writer Michaela Angela Davis, for Vibe magazine.

Here he is talking about storytelling in advertising with Lee at a 2012 One Show event.

A DDB spokesperson declined to comment on the news, and Ché has not yet responded to a related email. But a party close to the agency confirmed that he did recently step down. At this moment, his headshot remains on the agency’s “people” page.

This post will be updated if and when we receive more information.