AMC Bets Viewers Will Pay More to Watch Ad-Free
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Will TV viewers pay more for commercial-free TV? AMC Networks Inc. and Comcast Corp. believe they will.
AMC, home of the hit zombie show “The Walking Dead” as well as other original series including “Preacher” and “Better Call Saul,” has introduced a commercial-free service for avid fans who are Comcast subscribers. The service, called AMC Premiere, costs $4.99 a month and for now is only available to Comcast’s 22.5 million video subscribers.
The unusual deal reflects the growing competition among TV distributors, as well as viewers’ habits. As new online entrants like Sling TV crowd into the TV landscape, cable providers are cutting exclusive deals with programmers to make their services stand out. In April, AMC announced it will make shows exclusively for Charter Communications Inc., the second-largest U.S. cable provider behind Comcast.
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