Jun
29
The Grimmest Ad at Cannes Trod Familiar Ground but Was Still a Gut Punch
Posted in: UncategorizedEnough with the fun, entertaining ads from Cannes. Here’s a difficult, depressing one that won a bronze Lion in Film–lg2’s “Don’t Give a Damn” for SAAQ, the state-owned road-safety organization in Quebec. Like many road-safety ads, this one follows a reverse chronology, from a child’s physical therapy back to the moment of his catastrophic injury…
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