5 Things Marketers Should Do After the Next Cyberattack (And There Will Be a Next One)
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The week after Cannes typically involves recovering from too much ros, following up on some great meetings and for a lucky few, perhaps an extended holiday. A worldwide cyberattack was not part of the agenda for folks across adland. It’s a sobering reality that most brands and agencies are not prepared for.
This is an industry wake-up call.
Cybersecurity is a $445 billion problem, and some predict that figure could rise to $6 trillion by 2021. CEO and boards are rightfully worried about the risks to their business: A March 2017 report by executive search firm SpencerStuart found that 39% of board directors said they discuss cybersecurity at every meeting and that 40% of respondents reported their board has at least one director with cyber expertise. An additional 7% who are in the process of recruiting one.
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