MOMENTUM9 – “Alienation is our contemporary condition”


MIT Media Lab’s Mediated Matter Group, Honeybee hives monitoring in the Synthetic Apiary Environment. Image: Markus Kayser, Sunanda Sharma and Jorge Duro


Jenna Sutela, Let’s Play: Life, 2015-2017. Opening of Momentum 9. Photo: Ingeborg Øien Thorsland

Momentum 9, The Nordic Biennial of Contemporary Art, opened a few days ago in Moss, Norway. Its focus is Alienation, a pertinent theme for a time characterized by deep social and economic inequalities, new forms of rabid colonialism, atmospheric turmoil, transhumanism, closing borders and relentless questioning of democracy.

Trailer for Momentum 9

As Momentum 9 demonstrates, alienation is a daunting condition but it also provides us with an opportunity to reevaluate our long-established values and dogmas. If our world is being changed beyond recognition, then maybe we should engage directly with the alien, embrace its many challenges and start envisioning a ‘differently humane’ future.

All of the above means that there is a lot to unpack, discover and mull over in Moss. I’ve got notes, photos, research materials and ongoing interviews all over my laptop so i’ll definitely get back to you with more stories. In the meantime, here’s a first group of artworks that explore ongoing ecological and human alienation:


Jussi Kivi, Moon Woods, 2017. Photo by Istvan Virag

Jussi Kivi’s Moon Woods is very familiar but also strangely alien. It is both a piece of sublime Northern landscape and a formidable scene that suggest night creatures, secrets and danger.

The work is shown inside a completely dark room. You need to tentatively make your way across the space and allow your eyes to adjust before you can see the work. The forest is shown behind a glass window, suggesting perhaps a fragile fragment of nature, one that mankind might not have spoilt yet. A relic enshrined in a museum display that clinically abstracts it from a context probably made of highways, mining industry, toxic liquids seeping into the ground and polluted rivers.

With this work, Kivi explores the concept of solastalgia (a portmanteau of the words ‘solace’ and ‘nostalgia’), a new form of distress caused by environmental change close to your home.


The Moss Meteorite (Impact 10;20 A. M., 14 July 2006)


The Moss Meteorite (Impact 10;20 A. M., 14 July 2006)


The Moss Meteorite (Impact 10;20 A. M., 14 July 2006). Opening of Momentum 9. Photo: Ingeborg Øien Thorsland

Right in the middle of the list of participating artists is ‘Meteorite.’ And Meteorite, it turns out, is not a pop band or a performance group as i had expected but a real piece of meteorite fallen on the area in 2006. This particular fragment of the Moss Meteorite, a loan from the Natural History Museum in Oslo, is a rare specimen of Carbonaceous chondrites, a class of outer space debris which makes for less than 5% of all meteorite falls. This rubble from the cosmos deserves a place in the biennial because it comes with a chunk of a rooftop isolation material that had melted when the fireball fragment hit a house in Moss. Unassuming and as black as a Malevich black square, the object perfectly encapsulates a concrete encounter between the man-made world and the extra-terrestrial one.


Búi Adalsteinsson, Insect bar

Anyone eager to travel long distance and experience first-hand this extra-terrestrial world might end up snacking their way to Planet Mars with a pile of Búi Adalsteinsson‘s insect bars.


Búi Adalsteinsson, Fly Factory, 2014. Photo by Istvan Virag


Búi Adalsteinsson, Fly Factory, 2014. Photo by Istvan Virag


Búi Adalsteinsson, Fly Factory, 2014. Photo by Istvan Virag

A few years ago, the designer started looking into the possibility of creating self-sustainable food systems that would use insects as their main component and feed our overpopulated world. He believes that insects can provide us with a nutritious and -crucially- very sustainable source of food if only we would let go of prejudices and knee-jerk reactions to the idea of consuming larvae and creepy-crawlies.

Insects might indeed look terribly unappetizing but no one has ever accused them of producing too much greenhouse gas.

We were offered some very crunchy and very delicious insect bars during the press view and we also got to see Adalsteinsson’s Fly Factory, a piece of furniture that might grace our kitchen in the future. This breeding tank was designed so that it uses leftovers and produces no waste.

Check out this very entertaining and informative talk Adalsteinsson gave in 2015 to try and convince the audience that eating insects makes perfect sense.


The Mediated Matter Group, Synthetic Apiary, 2016. Photo: Istvan Virag. Courtesy The Mediated Matter Group

The Mediated Matter Group, Synthetic Apiary, 2016

The Mediated Matter’s Synthetic Apiary provides an artificial perpetual spring environment in which seasonal honeybees can live and work year-round. The designers hope that by controlling precisely the bee environment, we will have a better understanding of their fabrication capabilities and health.

The long-term goal is to integrate biology into a new kind of architectural environment, and thereby the city, for the benefit of humans and eusocial organisms.

This is certainly a praiseworthy aspiration. Beekeepers and scientists are registering massive decline in bees worldwide. The suggested causes for the crisis include climate change, pollution, loss of habitat, pesticides, stress due to transportation to multiple locations for providing pollination services, malnutrition, etc. Or a toxic combination of several factors. The situation is alarming because a third of the food we eat depends on pollinators -especially bees- for a successful harvest. Which means that the decline of bees and other pollinating insects might compromise biodiversity and agricultural yields.

Minute 2:33 in the video documents the first birth in a synthetic environment: the only life this bee knows is of an existence in the Synthetic Apiary,” says the project page.

This Synthetic Apiary made me feel deeply uncomfortable. I can’t help but feel sad at the idea that these bees are living in an entirely manufactured environment, feeding on artificial nectar and artificial pollen, experiencing only a bright white world with a few humans who come to monitor their health at regular intervals. Besides, i’m always suspicious of solutions that consist in throwing artificial habitats, unyielding control and even more technology at environmental problems.

On the other hand, the project makes for lovely photos:


Honeybee hive installation and monitoring in the Synthetic Apiary environment. Image: The Mediated Matter Group


Stathis Tsemberlidis, Transmutations of Human Bodies and Flora, 2017. Photo by Istvan Virag


Stathis Tsemberlidis, Transmutations of Human Bodies, Drawing, 2015. Courtesy the artist

With his Transmutations of Human Bodies and Flora drawings, Stathis Tsemberlidis explores transmutations of the human body and how it can be modified by floral and fungal growths to the point of becoming a grotesque, yet highly seducing, new hybrid entity.


A performance by Trollkrem at Alby Beach

Trollkrem treated us to a performance in relation to Deep Down Below, the work they are showing in the Momentum Kunsthall. They kindly offered to paint our faces in unnatural shades and served whale steak as part of the ‘refreshments.’

I’m going to mention briefly Patricia Piccinini’s Atlas sculpture. Everyone i talked to during the press trip loved it. As for me, I’d rather eat one of Aðalsteinsson’s larvae pâtés than spend 2 minutes in the company of her creepy creatures. But i know i’m in a minority here. Hence the photo:


Patricia Piccinini, Atlas, 2012. Photo by Istvan Virag. Courtesy the artist

I need to add that i really REALLY liked Moss. Not so much the city center. It is basically one street with a few shops that make a pathetic attempt at distracting you from the spectacularly beautiful surroundings: the wooden houses, the landscape, the sea, etc. Bonus! It’s a mere one hour drive from Oslo.

Here’s some random photos i took while i was there:

Momentum 9, The Nordic Biennial of Contemporary Art, is curated by Ulrika Flink, Ilari Laamanen, Jacob Lillemose, Gunhild Moe and Jón B.K Ransu. The exhibitions remain open in various location in Moss, Norway, until 11 October 2017

Source

John Lewis: Clean Collection

John Lewis Clean Collection

Video of John Lewis Clean Collection

Roche: Ector the Protector Bear

On the occasion of World No Tobacco Day ‘Ector the Protector Bear’, the first toy that protects children from smoke, was born. Ector coughs every time someone smokes next to him thanks to a smoke detector linked to an audio device inside him. In this way Ector discourages smokers, notifies parents and educates children to stay away from the risks of smoking.

‘Ector the Protector Bear’ is an awareness campaign against passive smoking developed for biotechnology company Roche. Learn more at ectortheprotector.com

Ector The Protector Bear

Video of Ector The Protector Bear

Martini: Play With Time

MARTINI® – Play With Time

Video of MARTINI® – Play With Time

KP Nuts: Elephant

KP Nuts: Elephant

Video of KP Nuts: Elephant

Pepsi: Let’s Get Together

Smartphones tend to hijack our presence amongst family and friends. So the only way to watch PepsiCo’s newest Ramadan campaign, is in a gathering with two other individuals. Creating the first mobile multi-screen ad, turning the usual individualistic use of mobile phones into a collectivistic/social experience.

The content features the story of 4 friends who one-by-one left their phones to enjoy the real world instead of the digital one. This was narrated through a song by Egypt’s most popular actor, Sameer Ghanem – An icon of family entertainment, loved by all generations. The ad ends with an inspiring reality-check making viewers realize that they are now actually all together, and to leave their phones as is, and continue enjoying time with other another.

Pepsi: Let’s Get Together

Video of Pepsi: Let’s Get Together

Home Hardware: Pet Packaging

Same creative directions / Les jurys sont tombés dans le panneau?

THE ORIGINAL?
Volkswagen Golf 2005
Source : Sao Paulo Creative Club
Agency : ALMAP BBDO (Brazil)
LESS ORIGINAL
Opel with Sign recognition system – 2017
Source : Cannes Lions BRONZE
Agency :
Young & Rubicam Madrid (Spain)

Why the 'Women' in 'Women in Tech'?

As part of series of dispatches from Cannes, Amy Williams, Founder and MD of ethical adtech company Good- Loop one of the winners of the GoDaddy Scholarship for Women in Technology urges the industry to empower and encourage women.

Sainsbury's poised to award £115m media account to PHD in stunning U-turn

Sainsbury’s is poised to award its £115m media account to PHD in a stunning U-turn, four months after rival agency M/SIX won the business.

Monday Morning Stir

-Sprite released a music video directed by David Helman for Vince Staples‘ “Rain Come Down” off of his new album Big Fish Down as part of the brand’s “Summer Sprite Cold Lyrics” series (video above).

-Cool Cannes events, Facebook. Too bad your viewability numbers are still terrible.

-And while Facebook is still not a “traditional media company,” Zuckerberg still wants to hire some producers to create scripted TV shows, complete with ads.

The Wall Street Journal says this year’s festival was more somber than usual thanks to some “harsh realities.”

-And The New York Times says the “Great Gusher of Content” that is Cannes “Comes With Warning Signs.”

-A Cannes juror told Campaign that Clemenger BBDO’s “Meet Graham” campaign for the Transport Accident Commission of Victoria was too similar to a 1985 “First Natural Born Smoker” spot.

JWT London made a “Female Filter” to bring attention to the industry’s lack of female creative leadership.

-Trolling Trump is an “acceptable risk” risk for brands, according to Diageo’s Mark Sandys.

-Have you heard the word “Xennial” yet? Get ready for it. We still prefer the term “Oregon Trail Generation.”

-Publicis co-CEO, and Marcel architect, Chip Register, expected all the skeptics.

See All 23 Grand Prix Winners From the 2017 Cannes Lions Festival

The 2017 Cannes Lions festival has wrapped up, and it’s time to look back at the winners as a whole, as well as some individual pieces that did well. We’ll begin with a Grand Prix roundup. Some 23 campaigns took home a total of 28 Grand Prix awards this year. See them all below. Glass…

There's a New Most-Advertised Brand (and Nine More Facts From the 200 Leading National Advertisers Report)


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Your Customers Are Cheating On You: Marketing Orthodoxy Under Fire


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Dell: Fairy Godmother

Fairy Godmother

Video of Fairy Godmother

Dell: Genie

Genie

Video of Genie

Dell: Santa's Elves

Santa’s Elves

Video of Santa’s Elves

Why the arrival of influencers proves that podcasts mean business

It was once the preserve of geeks and tech bros, but as some of YouTube’s biggest stars get involved, podcasting is rapidly becoming the next medium every brand needs to understand.

In This Dystopian Sci-Fi Film from Budweiser, Beer Can Set You Free


In the U.S., Budweiser has been plugging its Made-in-America message with U.S.A.-themed ads and labels. In China, obviously, it has a different tactic. Budweiser’s new summer campaign there involves electronic dance music and a sci-fi film set in a dystopian future where a bottle of Bud can set you free.

The four-and-a-half-minute ad, by CAA Marketing, features pop superstar Eason Chan as a bartender who helps actress Fish Liew escape from a gray, monotonous world, finding refuge in a dance club where she can let loose and be herself.

AB InBev’s Budweiser markets itself as a premium beer brand in China, where its market share has grown from 1.4% to 3.6% in the five years leading up to 2016, according to Euromonitor International. (Budweiser is the No. 5 player; the category leader is inexpensive local beer Snow, with over 23% of the market last year.)

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The Ethics of Using AI in Advertising


As an industry, advertising has long been obsessed with understanding human behavior. The ability of artificial intelligence (AI) systems to transform vast amounts of complex, ambiguous information into insight is driving personal analysis into market behavior. There are nearly 2 billion Facebook users globally. About 200 billion tweets are shared on Twitter every year. Google processes 40,000+ searches every second. We can now assess the entirety of an individual’s social activity: every word, every picture, every emoji.

Add to that location-based data from mobile phones, transactional data from credit cards and adjacent data sets like news and weather. When machine learning and advanced algorithms are applied to these oceans of digital information, we can intimately understand the motivations of almost every consumer.

These are undeniably powerful tools, and no one can blame the advertising industry for rapidly adopting them.

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