Film
Supercell
Advertising Agency:Barton F Graf, New York, USA
Director:Kirk Kelley, House Special
Producer:Karly Richter, House Special, Kristin Kuriashi, Butter Music & Sound
Executive Producer:Lourri Hammock, House Special, Ian Jeffreys, Butter Music & Sound
Composer:Andrew Sherman, Butter Music & Sound
Audio Mix:Heard City
Engineer:Evan Mangiamele
Print
Volkswagen
Advertising Agency:Almap BBDO, São Paulo, Brazil
Chief Creative Officer:Luiz Sanches
Executive Creative Director:Bruno Prosperi
Creative Directors:André Gola, Benjamin Yung Jr, Matt Lee, Marcelo Nogueira, Pernil
Art Director:Caio Tezoto
Copywriter:Leandro Marchiori
Illustrator:Estudiorama
Online
Vodafone
Advertising Agency:Ogilvy & Mather, Mumbai, India
Executive Creative Director:Kiran Anthony
(TrendHunter.com) These examples of forward-thinking denim range from body-contouring jeans to cult sneakers that feature the material as an edgy and unexpected trim. When it comes to forward-thinking denim that is…
Published in The World Day to Combat Desertification and Drought to promote public awareness of international efforts to combat desertification.
In face of how many accidents reckless driving may cause, it’s a freeway concessionaire’s main concern to alert the drivers about this. The print advertisements above were made for EcoVia to aware the drivers about the risks on the road. Once you rotate the flyer to read the inverted text, the car is also upside down, simulating an accident.
In face of how many accidents reckless driving may cause, it’s a freeway concessionaire’s main concern to alert the drivers about this. The print advertisements above were made for EcoVia to aware the drivers about the risks on the road. Once you rotate the flyer to read the inverted text, the car is also upside down, simulating an accident.
In face of how many accidents reckless driving may cause, it’s a freeway concessionaire’s main concern to alert the drivers about this. The print advertisements above were made for EcoVia to aware the drivers about the risks on the road. Once you rotate the flyer to read the inverted text, the car is also upside down, simulating an accident.
??Music is able to transform our mood and, consequently, our way of facing a life. This was the insight for the creation of Carnaby for Transamérica Light Radio, of Curitiba.
??Music is able to transform our mood and, consequently, our way of facing a life. This was the insight for the creation of Carnaby for Transamérica Light Radio, of Curitiba.
??Music is able to transform our mood and, consequently, our way of facing a life. This was the insight for the creation of Carnaby for Transamérica Light Radio, of Curitiba.
??Music is able to transform our mood and, consequently, our way of facing a life. This was the insight for the creation of Carnaby for Transamérica Light Radio, of Curitiba.
As LGBT people across the nation celebrate Pride Month and work to change public perspective, the ACLU of Wisconsin is taking a new look at the Badger State’s flag by unveiling an alternative version at pride festivities across the state. By appearances, the front is an official Wisconsin flag – with a sailor and a miner flanking a shield. But on the back, it’s revealed that the sailor and miner are actually holding hands. With the upgrade, the ACLU is sending a strong message that the organization is committed to defending the rights of all Wisconsites. The state’s motto of “Forward” on the flag further plays into the ACLU’s commitment of progressing civil liberties. The work was created, pro-bono, by global marketing agency VML. Miniature versions of the flag were recently handed out along the Milwaukee’s pride parade route and at a booth at Eau Claire’s activities. The flags will also be available at Walworth County’s Pride Fair on Aug. 19 and at Madison’s OutReach Pride Parade & Rally in Madison on Aug, 20.
As we all know, BBDO knocked Ogilvy & Mather off its throne last week to become the Cannes Lions network of the year, breaking a 5-year streak for the WPP agency.
One person who was disappointed with this development was co-chairman, worldwide chief creative officer and awards show specialist Tham Khai Ming.
In a memo sent to all Ogilvy staff as the awards concluded on Saturday, he assured employees not to view this result as a defeat, adding, “we didn’t lose the race, we just ran out of time.”
As Ming noted in his memo, the final tally was somewhat close, especially after Clemenger BBDO’s “Meet Graham” was disqualified from the Titanium and Integrated categories at the last minute because of conceptual similarities to a 32-year old anti-smoking campaign. Dave Lubars of BBDO later called that decision “preposterous” because the underlying issue had been “raised and addressed at the beginning of the festival.”
Ming led both juries.
Regarding the Integrated contest, won by 180LA for its Boost Mobile voting booth effort, he later said, “We felt very strongly that true integration is about transcending intermedia and integrating into culture and society.” This is apparently why “Meet Graham” was not considered Integrated, though no one has elaborated on that point.
McCann’s “Fearless Girl” later won the Titanium Grand Prix. Ogilvy handled PR duties for that project (sponsor State Street is a client), but you wouldn’t know it from this year’s Cannes entries.
According to the agency’s own website, “Ogilvy was heavily involved in the conception and execution of the initiative, especially the press strategy & outreach efforts.” PR Week, however, reports that “the in-house communications team at State Street Global Advisors is credited with handling PR for Fearless Girl—idea creation is credited to McCann New York.”
And according to an internal email sent to us by a third party, Ogilvy specifically requested not to be mentioned in entries submitted by McCann, which pitched Fearless Girl to Adweek and other trade publications. Aside from all the unnecessary confusion, we can presumably agree that sculptor Kristen Visbal deserves a good bit of credit for that project’s success given that she was the one who created the piece itself.
The full memo from Ming:
Photo finish
All good things must come to an end. But I don’t think this is one of them.
After five straight years of victory, this year we just missed out on Network of the Year at Cannes Lions.
When we looked at the photo finish, we saw that we came in just a nose behind. But we didn’t lose the race, we just ran out of time. And in some cases, we ran even better.
Our work this year was brave, and our clients even braver. We took risks we’ve never dared take, and asked more of ourselves than we ever have before. We delivered on everything we asked and ask of ourselves: big ideas, stellar execution, superior effectiveness, powerful emotion. That we didn’t take home the biggest prize in no way invalidates these ideals and the work that was born from them.
As reigning five-time winners, we entered this year with a target on our backs. Our competitors were gunning for us, as they have been for years. That’s an enviable position, one we’re proud to have earned. I’m pleased that we were more efficient in our award output than ever before.
It’s customary to note, when a prize has fallen just out of grasp, that there are lessons to be learned and changes to be made. Not this time. We’ll be back strong because throughout the years we have stayed true to our ideals. “If we accept losing, we cannot win,” Vince Lombardi once said. Each year, even in victory, we have vowed to relentlessly improve. We have spread creativity further and wider than we ever have throughout our organization. We have demanded more of our work and have challenged our clients big and small to create with courage.
Let’s keep doing exactly that. And maybe next year we’ll win by a stride.
On a personal note, true victory is being able to work with all the incredible, talented people across our network every day. All of us should be proud of the work we have produced. We will push on stronger than ever before, together.
We can think of at least one network that won’t be competing with Ogilvy at Cannes next year.
Airlines are generally wary of delving into politics, but when four Arab countries banned the state-owned Qatar Airways from using their airspace due to allegations of financing Islamic militants, the luxury carrier took the offensive.
Qatar Airways’ responding spot, “No Borders, Only Horizons,” is this week’s top viral video. The narrator opens, saying, “The sky, there should be no borders up here,” with the overall message being one of community and connectivity. “We know that travel goes beyond borders and prejudice,” the narrator later says.
Nine days after the ban was enacted, Qatar Airways released a statement that noted the global operations were running smoothly and the network was “unaffected by the current circumstances.” So, with an unaffected business and a viral video, Qatar Airways seems to be coming out of this would-be PR fiasco mostly unscathed.
While Publicis Groupe and WPP talked about reducing their presence at the Cannes Lions festival, and Facebook and Google seemed less omnipresent this year, Tencent was all in at Cannes as China’s internet giant extends its relationships with Western marketers.
SY Lau, who stepped up in March to a new role as chairman of Tencent Advertising and chairman of group marketing and global branding, talked to Ad Age in The Clubhouse, a glass-enclosed airy space that was Tencent’s headquarters for the week on the first floor of the Palais overlooking the Croisette. (Tencent hosted China Day at Cannes, organized by the China Advertising Association with sessions featuring top execs like Glory Zhang, chief marketing officer of telecommunications group Huawei).
Educated in the U.S, Lau was one of the first traditional agency execs to be poached to bring advertising and marketing knowhow to an emerging internet business 11 years ago after running BBDO, Publicis and Dentsu Y&R in China. At Cannes, Lau hobnobbed with marketers, lunching with Luis di Como, Unilever’s senior VP- global marketing, and dining with Asmity Dubey, chief marketing officer for L’Oreal China and Asia Pacific.
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