With the sheer number of brands talking about Canada’s 150th birthday, Oh Henry! decided that focusing on the nation’s pride and history was a sure way to get lost in the clutter. Instead, we focused on something that Canadians would actually be thinking about when it comes to celebrating the nation’s birthday: beer.
Heat welcomed Jason Elm to its San Francisco office as executive creative director.
“Jason has done the job before and has a very good handle on how to foster the creative culture of an agency. He really gets us and I look forward to him helping lead and shape the kind of work of that makes Heat, Heat,” founder and chief creative officer Steve Stone said in a statement. “More importantly, he’s open and excited to help us define what this crazy new thing with Deloitte will be.”
“Take the creative legacy and stellar culture that’s been long established at Heat then add the horsepower that Deloitte brings — you’ve got a modern, unstoppable mashup of advertising and consulting,” Elm added. “To be chosen to join the San Francisco team in this role, at this time, is an absolute honor.”
Elm joins the agency following over two years as an executive creative director at Barkley in Kansas City and a stint as a freelance creative director and copywriter. Before that he spent over six and a half years with Deutsch L.A, during which time he worked with brands including Sony PlayStation, Netflix, Kettle Brand Chips, Emerald Nuts and Pop Secret. He left his position as executive vice president, group creative director with Deutsch in June of 2013 to join DDB California as chief creative officer.
Elm’s arrival follows the departure of director of talent Katie Ramp for MUH-TAY-ZIK |HOF-FER last month as the agency adjusts after being acquired by Deloitte Digital in February of 2016.
What if you reach the ripe old age of 30, busy pursuing a career and racking up accomplishments, and find yourself an unmarried or unattached woman? In Asia, you might as well be branded a loser, literally, says a new ad from Chinese skin care brand SK-II. The marketer, having launched the #changedestiny campaign in…
Lady Gaga continues her ongoing kindness crusade, this time in partnership with Staples, stepping in as a “substitute teacher” recently for a group of surprised kids in Los Angeles. The pop superstar and frequent brand collaborator appears in a PSA with middle schoolers that serves a dual purpose: She’s promoting a positive and accepting environment…
What’s a party without a baby elephant? In the commercial below, a precocious pachyderm at a soiree unpacks a snoot full of cuteness as it sniffs out genuine KP Nuts. BMB London crafted the spot, which is the brand’s first TV commercial in nearly 25 years, and part of a broader campaign portraying its snacks…
It’s gotta be the Lids! Spike Lee, who focused on sneakers in his seminal Nike ads a generation ago, turns his attention from footwear to headgear–or more precisely, to the cultural fusion thereof–as he chats with people on the street and in stores to promote retail chain Lids. “For many like me, hats make a…
General Mills Inc. will increase advertising and media spending in its current fiscal year as it tries to limit its sales declines, even though it’s not expecting much near-term improvement in the categories in which it plays, the company said Wednesday.
After deep cuts in media spending in fiscal 2017, plans for fiscal 2018 include a double-digit increase in outlays for the Nature Valley snack line, which is rolling out more than 20 new products, more emphasis on Old El Paso, and campaigns in yogurt and cereal.
General Mills managed to impress investors with a better-than-expected profit and sales that fell less than anticipated in its fiscal fourth quarter, which ended in late May. Its shares were trading about 2% higher on Wednesday.
(TrendHunter.com) For those looking to have the campervan experience but don’t want the commitment of owning a motorhome, Denver-based Native Campervans allow consumers to rent its vans to explore the Rocky…
Under the full cooperation of the FFXIV development team, the original story I wrote down. With the great ocean city “Yokohama” which flourished with trading more than in the age of the era, the battle of summoned beast Bajamut and light warriors is drawn.
Promotional video of Chiri-tomato noodle, featuring white mystery meat.
Popular music producer Nakata Yasutaka appointed. Presentation of “minimal shape” and “cute coloring” of white mystery meat according to the mysterious world at Nakata’s pop. It is a process to pull out the user reaction that only the appearance of the white mystery meat is talked about, and the material and taste of the end are left as a mystery after all, “So what!! White mystery meat is what!!”
We’ve looked at the year’s 15 best commercials, as judged in Cannes last week. Now, it’s time to look at the top winning Outdoor work. See below for the two Grand Prix winners and all the gold honorees. There is some traditional outdoor work, but most of it goes well beyond static billboards. Grand Prix…
Donald Trump attacked the entity he referred to as the “AmazonWashingtonPost” in a tweet Wednesday morning, the latest attempt by the president to cast Amazon Chief Executive Officer Jeff Bezos’s ownership of the Washington Post in a nefarious light.
There are a number of stories currently running prominently in the Washington Post that could make Trump unhappy; the newspaper is reporting that GOP senators are unafraid of him and that his lawyer’s family has been paid millions from charities it controls. But the story that seems most likely to irk the president personally is a piece by long-time Trump scourge David Fahrenthold exploring why the president’s golf clubs are displaying a phony Time magazine cover.
While it’s hard to parse his tweet for specific meaning, it’s likely he’s resurfacing a criticism he’s made about Amazon’s tax practices in the past. In December 2015, Trump unloaded on the Washington Post, describing it as a tax shelter that Bezos uses to keep Amazon’s taxes low. Without tax shenanigans, Trump argued, Amazon’s stock would “crumble like a paper bag.”
Google looks likely to appeal the hefty $2.7 billion fine it has been ordered to pay by the European Commission today.
The penalty is for “abusing [its] dominance as a search engine by giving illegal advantage to its own comparison shopping service,” according to an EC statement.
Google has been fighting the EC on this issue since the first complaints were made in 2010, and the internet giant continues to maintain that it is not doing anything wrong.
“Bachelor in Paradise” will resume its drunken hookups on ABC despite allegations of sexual misconduct on the set. Bill O’Reilly will experiment with taking his news commentary online after getting fired from Fox News.
In other words, the countdown is on for the next potential ad boycott.
A politically turbocharged environment that just won’t quit is making media a minefield for advertisers, which have bailed this year on YouTube, “The O’Reilly Factor,” political news sites, an episode of “Sunday Night With Megyn Kelly” and a Shakespeare play. There’s a heightened sense of caution among marketers for anything morally, ethically or politically controversial. No one wants to be the next Pepsi.
Streaming video services are sometimes called “over the top” because they skip over the cable box to reach consumers. Now publishers are going over the counter top with original programs for the new Amazon Echo that comes with a screen.
On Wednesday, Scripps Networks Interactive’ Food Network and Time Inc.’s People introduced apps for the device, called the Amazon Echo Show.
“It actually solves one of the key challenges consumers have with voice alone, which is you can’t look at it,” said Al Ming, director of product management for Scripps Networks websites, apps and emerging platforms. “If you can’t look at it, you’re probably not going to decide to eat it.”
Donald Trump attacked the entity he referred to as the “AmazonWashingtonPost” in a tweet Wednesday morning, the latest attempt by the president to cast Amazon Chief Executive Officer Jeff Bezos’s ownership of the Washington Post in a nefarious light.
There are a number of stories currently running prominently in the Washington Post that could make Trump unhappy; the newspaper is reporting that GOP senators are unafraid of him and that his lawyer’s family has been paid millions from charities it controls. But the story that seems most likely to irk the president personally is a piece by long-time Trump scourge David Fahrenthold exploring why the president’s golf clubs are displaying a phony Time magazine cover.
While it’s hard to parse his tweet for specific meaning, it’s likely he’s resurfacing a criticism he’s made about Amazon’s tax practices in the past. In December 2015, Trump unloaded on the Washington Post, describing it as a tax shelter that Bezos uses to keep Amazon’s taxes low. Without tax shenanigans, Trump argued, Amazon’s stock would “crumble like a paper bag.”
Wednesday’s ransomware attack presented itself as a money grab by hackers, asking its targets to pay up in exchange for getting their computers back. And though there’s no sign that there’s more to it at this point, one analyst is warning agencies to remain on guard, because attacks like this sometimes go further than they seem.
WPP CEO Martin Sorrell, whose giant agency holding company was one of those rocked by the attacks, said there is “no indication that either employee or client data has been compromised.”
But previous attacks in other industries have sometimes sought more than just money, according to Jeff Pollard, principal analyst at Forrester.
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