(TrendHunter.com) The ‘Archimhead’ ultimate combo towel and beach shelters are intended to offer beach goers the ability to stay comfortable during their entire time on the shore.
The ‘Archimhead&#…
This went places we didn’t see coming. For mobile company Movistar, Y&R Mexico created “Love Story,” a bittersweet tale of blossoming adolescent romance. (But you know that isn’t really true, don’t you?) The film starts with a young boy receiving a friend request from a girl. Over time, they get closer. Often it’s cute; elsewhere,…
When Gianni Gurnani isn’t brainstorming ideas for clients as a creative director, he’s camping and vamping it up under his drag queen name, Gigi Giubilee.
Gurnani, a creative director at Leo Burnett Hong Kong who moved from the U.S. last February, says drag wigs, heels, makeup and all — helps him think more imaginatively and feel more confident when talking to clients and managers. We talked to him about his fabulous sideline.
This interview has been lightly edited for flow and readability.
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Thurday, May 11:
In today’s refreshingly Trump-free media scan — nah, sorry, just kidding! You can’t get away from the man; not here, anyway. If you’re intent on avoiding absolutely everything Trump-related, the best I can do is suggest that you watch the first 27 seconds of the video in the No. 7 spot below — but make sure you don’t watch anything from the 28-second mark on. Anyway, let’s get started …
1. A narrative is hardening around President Trump’s firing of FBI Director James Comey, and it has to do with Trump’s temper.
Newsflash: Women, being humans, enjoy drinking as much as men. And yet, historically alcohol advertising generally and beer marketing specifically have tended to skew macho, male and juvenile. To combat that, AB InBev tapped Selena Kalvaria to create a female-led team to sell Lime-A-Rita, Bud Light’s citrusy not-really-margarita kinda-beer. Kalvaria was on hand at the Ad Age Brand Summit in Detroit last week. Here she discusses her brand-first approach in the campaign she led to target lady tipplers.
We’re not far from the day when any printed magazine or newspaper will be able to break free from its historic physical limitations by including a dynamic digital layer. Augmented reality has the potential to revive the once-thriving, now-desiccated print industry — but it has to be done right.
Make content with intent
AR demands that we approach content creation with conscious intent. That’s because, for the foreseeable future, AR experiences will require a headset or mobile device, effectively creating a built-in barrier to adoption. Of course, this means many consumers can and will opt out of the experience before it even begins. As a consequence, we will be held to a new standard of creating high quality experiences that serve a real purpose. Mindless filler content will not have a place.
The operative Roger J. Stone Jr. has a scandalous history, a Nixon tattoo and boldfaced acquaintances, including President Trump, all explored in this documentary.
After a series of controversial big brand mistakes that have recently made headlines around the world, Velocity, the Frequent Flyer program of Virgin Australia, is proving a point about the responsibility brands owe their customers by ‘accidently’ giving away a billion Points, and honouring it.
The educational campaign makes use of bathroom mirrors across the AZIMUT Hotel chain, revealing educational messages about water usage. The messages appear when the mirrors become steamy, thanks to anti-condensation substance and waterproof marker. They reveal facts around our use of water, one of the earth’s most valuable resources, and how to avoid wasting it. Thanks to its highly innovative approach, this activation has reached an audience of 48 million in less than a month.
Bud Light has finally arrived in the UK. We are an American beer with a refreshing taste and smooth drinkability. Crack open a Bud Light with your friends and family and laugh as we take you back on a journey to one of our favourite Budweiser Super Bowl ads with a blue Bud Light twist.
At a time when the safety (or not) of certain anti-aging techniques makes headlines in the newspapers, LPG is denouncing the excesses of uncontrolled practices. They aim to make women aware that there are 100% natural alternatives, using completely mechanical technologies which are inoffensive for the skin and figure features.
The commercial draws on the insight that, just as big footballers have pre-game preparations and rituals, good FIFA 17 players also have routines they go through to make sure they have the perfect game, the most crucial of which is having the right equipment – Xbox Live, the UK’s fastest gaming network.
Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians.
Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’.
Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians.
Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’.
Many wars are happening in the world, but not all of them are noticed. So we went to the street with real audios of war, asking where the sounds came from.
Then revealed the answer: the audios are from slum Complexo do Alemão, in Rio de Janeiro. The reactions show the reality.
Dove’s body-shaped bottles idea lacks context and has no redeeming features, writes the founder of Opinionated Thinking.
Like many chief executives, TBWAChiatDay New York’s Rob Schwartz often sends out all-staff memos related to goings-on about the office. These rally-the-troops notes go out every Friday in order to reassure hundreds of staffers across departments that things are working like they should.
Last week’s was a bit unusual in that it addressed the mysterious thing we call “work-life balance,” or the vague idea that we collectively shouldn’t spend every waking minute working on or thinking about the thing that pays our expenses—the point, of course, being that a sufficiently rested employee is a more productive employee.
Schwartz doesn’t quite agree with that principle, though, as he explained in a memo specifically related to the fact that much of the New York team worked throughout the previous weekend on an unspecified new business pitch.
Here’s the full note:
The creative review went late last night.
Not past midnight late. Or even 10pm late.
Just it’s-really-dark-outside late.
The creative teams had a number of ideas.
Some of them quite good.
Jexy and Nuno were one of those teams with good ideas.
I should back up a sec.
Jexy and Nuno are a new team here in New York.
They’re actually an old team from our Singapore office.
They did some great work there. They got hired elsewhere. They did some great work elsewhere and then came back to us here in NY.
Let’s come back to last night.
Jexy and Nuno presented a lot of nice work for the pitch we’re working on.
Then they had to go. Weekend plans. A bachelor party in Miami.
And with that they left the room.
Chris Garbutt and the rest of us listened to the rest of the ideas from the rest of teams. Some good ideas. Some crappy ones. A creative review. You know the drill.
Then something happened.
Jexy and Nuno came came back into the room.
“We’re not going to the bachelor party. We’re going to stay here this weekend.”
Chris asked them why.
“We’ve got work to do.”
This is a decision each and everyone of us has to make.
Work or other stuff?
I never bought into the whole “work-life-balance” thing.
Work is life. Life is work, in my book.
We are lucky enough to work in a creative business.
We are paid to dream for clients.
That takes a bit of time. Sometimes time on the weekend.
Now, I’m not saying you should work every weekend.
Or miss your daughter’s 7th birthday.
Or your grandfather’s 70th.
What I am saying is that sometimes you have to miss a bachelor party or a boat party or some other kind of fiesta.
In the grand scheme of things you won’t miss much.
But what you just might gain is a great idea. An idea that transforms a brand. An idea that makes a dent in the universe. An idea that makes a mark on your career.
So thank you Jexy and Nuno
Thank you for reminding us all why we show up at this place every day — including, sometimes, Saturday and Sunday.
Xo,
~Rob
When we reached out to the agency, Schwartz clarified that his point was simple: great people work hard.
That said, hours count for something. One current employee tells us that a creative leader recently sent out an email urging his team to arrive at the office at 9 AM instead of 10 AM in the interest of billings.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
