May
16
May
16
FC Lokomotiv: Fans against all odds
Posted in: Uncategorized
May
16
Innocence In Danger: Grandfather
Posted in: Uncategorized
Innocence in Danger, an international association fighting against child sexual abuse, is launching a new campaign to decry the everyday monsters.
The Real Monsters campaign, made by Publicis Conseil Paris, uses the imaginary world of childhood, with bed stories and monsters “that don’t exist”,’ to underline that for some children, monster do exist. In real life.
May
16
Innocence In Danger: Neighbor
Posted in: Uncategorized
Innocence in Danger, an international association fighting against child sexual abuse, is launching a new campaign to decry the everyday monsters.
The Real Monsters campaign, made by Publicis Conseil Paris, uses the imaginary world of childhood, with bed stories and monsters “that don’t exist”,’ to underline that for some children, monster do exist. In real life.
May
16
Innocence In Danger: Family Friend
Posted in: Uncategorized
Innocence in Danger, an international association fighting against child sexual abuse, is launching a new campaign to decry the everyday monsters.
The Real Monsters campaign, made by Publicis Conseil Paris, uses the imaginary world of childhood, with bed stories and monsters “that don’t exist”,’ to underline that for some children, monster do exist. In real life.
May
16
Artistic Floral LED Lights – The Solar Flower Light Functions as Artistic and Eco-Friendly Decor (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Solar Flower light is an elegantly designed lamp that harnesses the power of the sun in order to illuminate spaces.
The Solar Flower light is large and features a flexible stem that allows the…
May
16
LAX Visitors Get Warm Welcome in Mistress’ Latest for Discover Los Angeles
Posted in: UncategorizedL.A. agency Mistress launched a campaign for Discover Los Angeles back in February and last month the tourism group rolled out an “#EveryoneIsWelcome” effort in collaboration with Mistress’ production arm, Bastard.
Now, agency has unveiled a new spot which celebrates the city’s diversity and inclusivity, documenting Discover Los Angeles’ May 6 “#EveryoneIsWelcome” event which saw the group welcoming visitors to LAX. Volunteers welcomed LAX visitors from around the world with signs spelling out “Welcome” in four different languages: Spanish, Chinese, English and Arabic. In Mistress’ spot documenting the event we meet some of the diversw participants who attended the event, adding meaning and context to the welcoming celebration.
It’s all part of an effort to combat declining tourism amidst perceptions of rising xenophobia and isolationism in America. The message is clear: despite what other groups in the country may think, Los Angeles and its residents are proud to be a melting pot of different cultures and extend a warm invitation to all who want to visit the city.
LAX is a fitting place to deliver the message, as the arrival point for visitors from around the world to the distinctly international city and given the airport’s role as a sight where protestors gathered in opposition to the president’s travel ban, before it was rejected by the United States Court of Appeals for the Ninth Circuit.
Credits:
Client, Discover Los Angeles
Vice President, Marketing: John Boudouvas
Vice President, Global Communications: Jamie Foley
Group Creative Director: Jeremy Bacharach
Vice President, Digital Marketing: Bill Karz
Production Partner: m ss ng p eces
Director: Josh Nussbaum
Experience Director: Yehuda Duenyas
Executive Producer: Edward Grann
Producer: Matthew Ayriss
Creative Agency: Mistress
Partner, Creative: Damien Eley
Creative: Rachel Guest
Creative: Celine Faledam
Sr. Brand Manager: Maggie Cadigan
Director of Production: Dave Horowitz
Edit: Bastard Productions, Rob Henry
Music: “Love Like You,” & “Bloodshot Eyes,” by Soft Swells
May
16
BBDO New York Head of Retail Jim Reath Moves to Macy’s as SVP of Marketing
Posted in: UncategorizedJim Reath, a marketing veteran who most recently worked as EVP and head of retail at BBDO New York, left the agency world last month to accept a job as SVP of marketing at retail giant Macy’s. He led the Lowe’s account at the Omnicom network.
Reath has spent nearly two decades on the accounts side of the agency world, serving as SVP at Leo Burnett and CMO at Y&R in Chicago before heading south for a stint at McKinney, where he also became a partner.
He joins Macy’s at a challenging time for the retail giant. Like most of its industry, it has struggled to reach revenue goals while closing stores and shifting its focus to exclusive, “margin-rich” product lines. At least one former retail executive recently suggested that more closings are needed.
Lowe’s has also been through quite a few internal changes of its own lately. The chain unexpectedly promoted SVP of merchandising Jocelyn Wong to CMO in the middle of the review, which ended in February with the $370 million account going to Publicis after a decade with Omnicom. BBDO and OMD initially won the business in a joint 2005 review.
These moves, however, do not seem to have affected its relationship with BBDO. Last month, a company spokesperson wrote, “Our focus is working with BBDO and Starcom to help ensure a smooth transition of our media from OMD. We are pleased with the progress so far.”
Today an agency spokesperson confirmed Reath’s departure, stating that BBDO has no plans to hire a replacement but will instead promote from within. It is not clear at this time who will get the nod.
Macy’s representatives have not yet responded to queries regarding the new hire.
May
16
Why You Should (Kind of) Care About the NewFronts
Posted in: Uncategorized
What’s the point of the Digital Content NewFronts?
Although they were inspired by TV’s annual upfronts bazaar for ad time in the new season, and some buyers stake out some inventory after they see presentations by digital video publishers, the NewFronts haven’t become an upfronts-style marketplace.
The dog-and-pony nature of the upfronts make sense for traditional broadcasters because TV has one thing digital does not: scarcity. The upfronts are essentially a futures market where buyers purchase ad time in advance. Missing out on the negotiations could mean paying much more for airtime later.
May
16
ABC Upfront: 'Scandal' Ending Confirmed, 'Idol' Future Still Unclear
Posted in: Uncategorized
Like NBC and Fox before it, ABC won’t have too much newness on its schedule in the fall. The Alphabet network will air four new dramas and one new comedy in the first half of the year, keeping at least several of its nights relatively consistent from last season.
The biggest changes will come to Friday and Sunday nights. A home to comedy over the last few seasons, Fridays will instead focus on fantasy and sci-fi programming, said Channing Dungey, president, ABC Entertainment. To this end, “Once Upon a Time” will move to Friday nights from Sundays and is joined by “Marvel’s Inhumans.” “Marvel’s Agents of S.H.I.E.L.D.” will air for 22 episodes after “Inhumans” finishes its fall run.
These shows will take the place of “Last Man Standing,” which was unceremoniously canceled to the chagrin of many who have complained that the decision was made because of Tim Allen’s conservative political leanings.
May
16
Another Marketing Exec Leaves Coke Amid Corporate Overhaul
Posted in: Uncategorized
Ivan Pollard, who oversees Coca Cola’s media operations in North America, is leaving the company as the beverage giant continues to reshape its marketing leadership structure under new CEO James Quincey. Mr. Pollard, senior VP-strategic marketing, will depart immediately, ending a six-year stint at the company.
Stuart Kronauge, who last week was promoted to take on a dual role of business unit president of USA operations and senior VP-marketing, shared the news in an internal memo. “We’re grateful to Ivan for his significant contributions to our global and North America marketing organizations in his six-year career with the company. Under Ivan’s guidance, the global and North America connections teams developed industry-leading best practices in how we engage our consumers and customers,” she stated.
Mr. Pollard did not immediately return messages for comment.
May
16
Why You Should (Kind of) Care About the NewFronts
Posted in: Uncategorized
What’s the point of the Digital Content NewFronts?
Although they were inspired by TV’s annual upfronts bazaar for ad time in the new season, and some buyers stake out some inventory after they see presentations by digital video publishers, the NewFronts haven’t become an upfronts-style marketplace.
The dog-and-pony nature of the upfronts make sense for traditional broadcasters because TV has one thing digital does not: scarcity. The upfronts are essentially a futures market where buyers purchase ad time in advance. Missing out on the negotiations could mean paying much more for airtime later.
May
16
Bauker: Become a Father
Posted in: UncategorizedPrint
BAUKER
Become a Father.
Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Directors:Francisco Cavada, Alvaro Becker, Emerson Navarrete
Creative Director:Andres Echeverria
Art Directors:Francisco Javo, Jaime Cano
Copywriters:Rafael Pabón, Jonathan Chauque, Sebastián Vega
Retoucher:Silvana Mercado
Photographer:Jota Velázquez
May
16
Save the Children: Janitor, Clown, Teacher
Posted in: UncategorizedPrint
Save The Children
A predator’s job is to make you feel safe. A common behavior among abusers is to choose jobs that keep them close to their victims. Speak out.
Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Directors:Francisco Cavada, Alvaro Becker, Emerson Navarrete
Creative Director:Andres Echeverria
Art Directors:Francisco Javo, Jaime Cano
Copywriters:Rafael Pabón, Jonathan Chauque, Sebastián Vega
Retoucher:Luchin
Photographer:Patricio Pescetto
Production:Cinemagica
May
16
World Vision: Playground, Field, Classroom
Posted in: UncategorizedPrint
World Vision
A child who works is a child who quits. Child labour takes away millions of kids childhood around the world. Become a member and let’s change that reality.
Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Directors:Francisco Cavada, Alvaro Becker, Emerson Navarrete
Creative Director:Andres Echeverria
Art Directors:Francisco Javo, Jaime Cano, José Miguel Cartibarra
Copywriters:Rafael Pabón, Sebastián Vega
Retoucher:Silvana Mercado, Luchin
Photographer:David Calderón
Production:Cinemagica
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