May
16
BCF: The Email Lure
Posted in: Uncategorized
The BCF Email Lure was an EDM with an idea in it. We used a fishing technique to give a standard sales email the hook it needed.
May
16
Ukrposhta: Delivering Emotions
Posted in: Uncategorized
The well-known European song contest is a truly outstanding event that is always a festival of emotions for hundreds of millions of spectators all over the world with the exception of hard of hearing people. The society is capable of changing the situation.
In Ukraine one of the first steps towards changes became the idea of social initiative by Saatchi & Saatchi agency to create a video in which the song by the Ukrainian representative on the contest would be entirely performed in the international sign language. The idea caused public outcry and from words in a presentation quickly transformed into a team of concerned people who got together and made it true.
May
16
Braun: Trim Your Love
Posted in: Uncategorized
Beards must be gone, and the trimmers must be sold. It was not easy to ask men to shave in an ordinary situation. So, why not to turn beards to a gift? That is exactly is what we did. The most creative way to sell our products on Valentine’s Day was to give another meaning to it, use beard for a romantic purpose and go ahead with a win-win formula for Braun.
May
16
High-End Dog Accessories – LA Brand KILLSPENCER Launches a Range of Luxury Dog Accessories (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Known for its luxury bags, Los Angeles-based brand KILLSPENCER has released a collection of high-end dog accessories. Made for the discerning pet owner, the range includes leashes, collars and…
May
16
Hackers roubaram o novo “Piratas do Caribe” e exigem que a Disney pague resgate
Posted in: Uncategorized
Bob Iger, CEO da empresa, afirmou que não vai pagar. Os hackers ameaçam vazar o filme em partes.
> LEIA MAIS: Hackers roubaram o novo “Piratas do Caribe” e exigem que a Disney pague resgate
May
16
Mães são animais em belo comercial que demonstra o instinto materno
Posted in: Uncategorized
“Proteja como uma ma?e”
> LEIA MAIS: Mães são animais em belo comercial que demonstra o instinto materno
May
16
CP+B Miami and São Paulo Win Global AOR Duties for the World’s Third-Largest Airplane Manufacturer
Posted in: UncategorizedHave you ever heard of Embraer?
That’s OK, we hadn’t either. But CP+B just won the global business of what the press release calls “the world’s third-largest aircraft manufacturer.” The Travel Observers blog placed it fourth on that list more than a year ago, but we’re not quibbling.
Anyway, the Brazilian company picked CP+B as its new global AOR after a big review. The MDC Partners network’s Miami and São Paulo offices will handle the business across broadcast, social, and media buying/planning.
This makes sense because, in case you missed it, the Miami location is now under the purview of CP+B Brazil by way of CEO Vinicius Reis and CCOs Marcos Medeiros and Andre Kassu.
In his statement, Reis explained why this new partnership makes sense:
“As we cultivate this new creative corridor, what better partner than Embraer, a massive global brand based in Sao Paulo with a large footprint in Florida, and aspirations to raise its profile in the US as well as around the world.”
“Nearly 50 years after our first flight, Embraer is driven more than ever by our dreams and passion. So, we could never partner with an agency other than CP+B,” added the client’s head of global marketing and branding Allan Macintyre. “Like us, CP+B has this unshakable belief that there is always a better solution.”
The size of the account is unclear, as is the review lineup. But it’s not quite true that Embraer could never partner with another agency: the company has recently worked with Mintz+Hoke of Avon, Connecticut.
The company’s most recently featured video is less an ad than a product demo.
May
16
VITRO and Toyo Tires Think You Should Treat Your Car Like a Supermodel. Or a Steak.
Posted in: UncategorizedHow is a car like a steak?
It costs way more than it’s worth and ends up requiring a whole lot of effort. And neither of them should EVER be covered in ketchup, for god’s sake.
Toyo Tires of Japan and its agency of record VITRO* played on that whole theme for the brand’s latest marketing campaign, which falls under the “Your Car Knows Better” heading.
What makes Toyo Tires so good? We aren’t quite sure. But metaphors are kind of cool.
Here’s another, slightly less appropriate one: your car is like a model.
Tires aren’t really about appearance unless you buy those shiny, spinning things that hopefully went out of style around 2003. But we’ll let VITRO CEO Tom Sullivan explain.
“Why do so many of us settle for less than we deserve? Maybe it’s just too easy to continue with the status quo. Toyo Tires is a committed brand, dedicated to exacting and uncompromising quality and standards. We should all be so committed, to live our lives with such resolve.”
So there you go. Cars are overpriced but soooo worth it.
CREDITS
Client: Toyo Tires
Agency: VITRO
TOYO:
Amy Coleman, Senior Director, Marketing
Julie Sediq, Senior Manager, Marketing
Steven Shearer, Manager, Advertising & Promotions
VITRO:
John Vitro, CCO
Ryan Smith, Associate Creative Director
Doug Hyland, Associate Creative Director
Beth Mygind, Account Director
Cassondra Kuplast, Account Supervisor
Amy Krause, Producer
*You guys happy with your SEO now? We cool?
May
16
Twitter Co-Founder Biz Stone Is Rejoining Twitter. Maybe He Can Fix It?
Posted in: Uncategorized
Twitter Inc. co-founder Biz Stone said he’s rejoining the company six years after he left, becoming the second creator to return to help revive the struggling social media service.
In his new role, Mr. Stone will be focused on company culture, and he’s not replacing another executive or filling a vacancy, he said Tuesday in a post on Medium. He was invited back to Twitter by CEO Jack Dorsey, another co-founder, who returned in 2015 after also stepping away for years. Twitter shares jumped on the news.
“It’s important that everyone understands the whole story of Twitter and each of our roles in that story,” Mr. Stone wrote. “I’ll shape the experience internally so it’s also felt outside the company.”
May
16
Upfronts Diary: Kenny Mayne Sprouts Wings in ESPN Pitch
Posted in: Uncategorized
After kicking off with a funeral march and an uncharacteristically somber address by network president John Skipper, ESPN’s 2017-18 upfronts presentation took a welcome turn toward the whimsical Tuesday when longtime anchor and resident DGAF grandmaster Kenny Mayne took the stage to riff on cord cutting, digital shenanigans and the validity of the TV advertising model.
Descending from the upper reaches of New York’s Minskoff Theatre via a harness, a length of heavy-gauge monofilament fishing line and a set of oversized feathery wings, Mayne introduced himself to the throng of media buyers as the Angel of Advertising. Gesturing to the wires that suspended him over the stage, Mayne invited ESPN’s guests to consider the set-up as “a metaphor for the strength of cable” before hitting them with a little straight talk.
“I think it’s time we faced the truth together,” Mayne said. “The total number of people watching TV the way they used to watch TV may have declined. Minimally. Like, a rounding error.” He then trotted out a chart that showed a sharp uptick in the number of U.S. cable subscribers before confessing that the data was “from 1996.”
May
16
Heart & Stroke Foundation "16 and Under" (2017) 2:35 (Canada)
Posted in: Uncategorized
john st. takes the piss out of advertising (something that they really really love doing by the way only this time it’s not for self-promotion but for the Heart and Stroke foundation. Here they create a fake agency, the world’s first, dedicated to marketing food and beverages to kids.
Huh, I thought there already was an agency like that called Chicago. That’s a packaged goods joke, kids, I’ll be here all week.
Anyway in this fake agency all the greedy evil grown ups are tricking kids into buying sugary cereals because A. they love sugar, and B. their brains aren’t developed enough to handle it. As usual with films like this, an editor was badly needed as the joke started wearing thin which was a shame. There were two amazing moments in this– the first is when the resident DJ talks about creating jingles for the kids. “Jingles? Oh– we call ’em brand bangers. Yeah, the kids want to hear a smash.” The buzzword is so perfect some comms planner somewhere is probably upset they didn’t come up with it first. The second great moment is when a Jr Strategist talks about breaking through the clutter to get in kid’s faces with ads. We then cut to someone holding a logo so they can photobomb a selfie.
Finally, as we go way past the two minute mark, we get the real message: Let’s talk about the real problem. Let’s stop marketing food and beverages to kids.
The 16 and under website goes on in great detail about how marketing to kids causes obesity rates to rise and that Quebec, the only province in Canada to restrict this process has the lowest obesity rates in Canada, suggesting a correlation there.
If we believe there’s a danger to marketing to kids, we should also by the same logic, stop marketing movies and toys to kids as well. Their brains aren’t developed enough to know the difference. I also believe we should stop advertising pharmaceuticals, as its just as detrimental to the entire population, although John st. might not agree
Now that I think about it, obesity rates in Canada aren’t just limited to the younger population. Shouldn’t we as a result all do the right thing and stop advertising junk food in general? A cursory look at john st’s website shows they have Heinz and Maple leaf. The former of course is the maker of sugar-heavy ketchup. The later is a processed deli meat company. john st also has Nutella. In this spot, they have no compunction about showing a wholesome family, with kids, putting it on every breakfast item imaginable minus kippers. Nutella of course has enough sugar to send a rhino into diabetic shock but is pleasantly sold as being “made with real hazelnuts.” So I guess the take away is, it’s okay to lie to adults about sugar but not kids. Got it.
Huh, I thought there already was an agency like that called Chicago. That’s a packaged goods joke, kids, I’ll be here all week.
Anyway in this fake agency all the greedy evil grown ups are tricking kids into buying sugary cereals because A. they love sugar, and B. their brains aren’t developed enough to handle it. As usual with films like this, an editor was badly needed as the joke started wearing thin which was a shame. There were two amazing moments in this– the first is when the resident DJ talks about creating jingles for the kids. “Jingles? Oh– we call ’em brand bangers. Yeah, the kids want to hear a smash.” The buzzword is so perfect some comms planner somewhere is probably upset they didn’t come up with it first. The second great moment is when a Jr Strategist talks about breaking through the clutter to get in kid’s faces with ads. We then cut to someone holding a logo so they can photobomb a selfie.
Finally, as we go way past the two minute mark, we get the real message: Let’s talk about the real problem. Let’s stop marketing food and beverages to kids.
The 16 and under website goes on in great detail about how marketing to kids causes obesity rates to rise and that Quebec, the only province in Canada to restrict this process has the lowest obesity rates in Canada, suggesting a correlation there.
If we believe there’s a danger to marketing to kids, we should also by the same logic, stop marketing movies and toys to kids as well. Their brains aren’t developed enough to know the difference. I also believe we should stop advertising pharmaceuticals, as its just as detrimental to the entire population, although John st. might not agree
Now that I think about it, obesity rates in Canada aren’t just limited to the younger population. Shouldn’t we as a result all do the right thing and stop advertising junk food in general? A cursory look at john st’s website shows they have Heinz and Maple leaf. The former of course is the maker of sugar-heavy ketchup. The later is a processed deli meat company. john st also has Nutella. In this spot, they have no compunction about showing a wholesome family, with kids, putting it on every breakfast item imaginable minus kippers. Nutella of course has enough sugar to send a rhino into diabetic shock but is pleasantly sold as being “made with real hazelnuts.” So I guess the take away is, it’s okay to lie to adults about sugar but not kids. Got it.
Commercials:
Country:
May
16
'Go FCC Yourself' 2: Watch John Oliver Update His Net Neutrality Rant
Posted in: Uncategorized
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Monday, May 15:
The leader of the free world is expected to, you know, lead … but according to a new Politico report (see No. 2, below), members of President Trump’s staff have found that they can lead him in one direction or another simply by making him read news, or “news,” they think will help make their case. Meanwhile, other staffers are making it their business to lead the leader away from where he’s been led, which probably has something to do with him being “frustrated” and “angry at everyone” (see No. 1, below) and contemplating the ouster of some of those leading him astray. Got all that? Anyway, let’s get started …
1. Day Trump vs. Night Trump: Per a Sunday Mike Allen scoop at Axios, “At the urging of longtime friends and outside advisers, most of whom he consults after dark, President Trump is considering a ‘huge reboot’ that could take out everyone from Chief of Staff Reince Priebus and chief strategist Steve Bannon, to counsel Don McGahn and press secretary Sean Spicer, White House sources tell me. … ‘He’s frustrated, and angry at everyone,’ said one of the confidants.”
May
16
Instagram's New Selfie Filters Could Threaten Snapchat's Prize Ad Prices
Posted in: Uncategorized
“Instagram is a better place than Facebook for lenses,” the ad buyer, who spoke on condition of anonymity after working with Snapchat and Facebook on their ad experiments. “The way people use Instagram, it’s just more of a camera app.”
Stories, where users post short video clips to a running diary throughout the day, has taken off on Instagram, where it claims to have 200 million daily viewers for the feature.
Snapchat is focused on its 166 million users and their deep engagement with the app, spending on average more than 30 minutes there.
May
16
Twitter Co-Founder Biz Stone Is Rejoining Twitter. Maybe He Can Fix It?
Posted in: Uncategorized
Twitter Inc. co-founder Biz Stone said he’s rejoining the company six years after he left, becoming the second creator to return to help revive the struggling social media service.
In his new role, Mr. Stone will be focused on company culture, and he’s not replacing another executive or filling a vacancy, he said Tuesday in a post on Medium. He was invited back to Twitter by CEO Jack Dorsey, another co-founder, who returned in 2015 after also stepping away for years. Twitter shares jumped on the news.
“It’s important that everyone understands the whole story of Twitter and each of our roles in that story,” Mr. Stone wrote. “I’ll shape the experience internally so it’s also felt outside the company.”
May
16
Upfronts Diary: Kenny Mayne Sprouts Wings in ESPN Pitch
Posted in: Uncategorized
After kicking off with a funeral march and an uncharacteristically somber address by network president John Skipper, ESPN’s 2017-18 upfronts presentation took a welcome turn toward the whimsical Tuesday when longtime anchor and resident DGAF grandmaster Kenny Mayne took the stage to riff on cord cutting, digital shenanigans and the validity of the TV advertising model.
Descending from the upper reaches of New York’s Minskoff Theatre via a harness, a length of heavy-gauge monofilament fishing line and a set of oversized feathery wings, Mayne introduced himself to the throng of media buyers as the Angel of Advertising. Gesturing to the wires that suspended him over the stage, Mayne invited ESPN’s guests to consider the set-up as “a metaphor for the strength of cable” before hitting them with a little straight talk.
“I think it’s time we faced the truth together,” Mayne said. “The total number of people watching TV the way they used to watch TV may have declined. Minimally. Like, a rounding error.” He then trotted out a chart that showed a sharp uptick in the number of U.S. cable subscribers before confessing that the data was “from 1996.”
May
16
Kellyanne Conway Denies ‘Morning Joe’ Claims of Secret Disloyalty to Trump
Posted in: Uncategorized“My beliefs, commitments and loyalties are plain to see,” she said, in response to their claims that she only worked for Donald Trump “for the money.”
May
16
ASBRAD: Silence
Posted in: Uncategorized
Every 7 minutes, a woman is victim of domestic violence in Brazil. 70% of them never talk about it, mostly because of shame and fear. We created the #FaleComElas Movement to give women voice, in order to start a conversation and help them feel more confident to get through this situation.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.