Remember That Pub’s Brilliantly Lazy Ad That Went Viral? Here’s the Sequel

Earlier this month, we wrote about an English pub’s most excellent ad that went viral and was celebrated as a genius bit of brilliantly lazy design. The ad showed what appeared to be a text-message conversation between the client (Tom Hughes, owner of the Friars pub in Bridgnorth) and the designer, Dave Blackhurst. Their text…

ShondaLand's 'Still Star-Crossed' Stumbles in Memorial Day Debut


The series premiere of ABC’s latest ShondaLand confection failed to drum up much interest on Monday night, as the “Still Star-Crossed” pilot proved to be the least-watched hour on the Big Four broadcast nets.

According to Nielsen preliminary fast affiliate ratings, “Still Star-Crossed” averaged just 2.43 million viewers and a 0.5 rating in the adults 18-to-49 demo, marking a 29% decline compared to the year-ago 0.7 served up by the season four premiere of “Mistresses.”

While the early returns for “Still Star-Crossed” were perhaps lower than anticipated, it’s worth noting that the in-season ShondaLand series “Scandal” and “How to Get Away with Murder” tend to gain about one-half a ratings point upon adjustment to the C3 currency. That said, the show would appear to have squandered two-thirds of the lead-in afforded it by “The Bachelorette,” which delivered a 1.5 rating in its time-slot debut.

Continue reading at AdAge.com

Animal Planet: Nutrition by Animal Planet

Animal Planet: Nutrition by Animal Planet

Video of Animal Planet: Nutrition by Animal Planet

Mizzen + Main: This shirt is COMFORTABLE AF

Scott takes us through his office explaining why you should ditch cotton and go with Mizzen + Main’s dress shirts that are more comfortable in every way than cotton. They are comfortable AF. #ditchcotton

This shirt is COMFORTABLE AF – Mizzen+Main

Video of This shirt is COMFORTABLE AF – Mizzen+Main

United Heating & Cooling: Ice Ice Baby

United Heating & Cooling: Cool Cat

United Heating & Cooling: Cool as a Cucumber

PromPerú: Shut the fans up

Shut the fans up

Video of Shut the fans up

VIVA Bahrain: Tangled Music, Kiss

VIVA Bahrain launched the new BOSE wireless headphones, offering it to their customers by simply adding it to their existing mobile plan. To highlight the advantage of wireless headphones we showed trending, chart-topping music artistes, completely tangled up just like wired headphones with a rather frustrated expression. The artistes have been carefully chosen to represent different genres of music and are instantly recognizable because of their signature stage costumes and other eccentricities which will be highlighted by virtue of the visual execution.

VIVA Bahrain: Tangled Music, MJ

VIVA Bahrain launched the new BOSE wireless headphones, offering it to their customers by simply adding it to their existing mobile plan. To highlight the advantage of wireless headphones we showed trending, chart-topping music artistes, completely tangled up just like wired headphones with a rather frustrated expression. The artistes have been carefully chosen to represent different genres of music and are instantly recognizable because of their signature stage costumes and other eccentricities which will be highlighted by virtue of the visual execution.

VIVA Bahrain: Tangled Music, SIA

VIVA Bahrain launched the new BOSE wireless headphones, offering it to their customers by simply adding it to their existing mobile plan. To highlight the advantage of wireless headphones we showed trending, chart-topping music artistes, completely tangled up just like wired headphones with a rather frustrated expression. The artistes have been carefully chosen to represent different genres of music and are instantly recognizable because of their signature stage costumes and other eccentricities which will be highlighted by virtue of the visual execution.

Ilustrador cria vídeo com as principais mortes de Game of Thrones até agora

A contagem regressiva para a nova temporada de Game of Thrones já começou. E de lá pra cá tanta gente já morreu na série que é sempre bom fazer uma retrospectiva pra saber quais personagens continuam na história e quais já tiveram o pescoço cortado fora. Pensando nesse recap o ilustrador austríaco Hannes Sommer produziu […]

> LEIA MAIS: Ilustrador cria vídeo com as principais mortes de Game of Thrones até agora

Shopping Is a Surreal Time-Suck in This Odd Ad for an Australian Supermarket

Agency BMF explores the tyranny of choice in this ad for Aldi Australia, part of the supermarket chain’s “Good Different” ad campaign. The campaign, their biggest fully integrated effort to date, explains that the quirks in Aldi’s product offerings and shopping experience are precisely what elevate them above their competitors. This ad focuses on the…

Love, Not Violence: See the Anti-Terror Ad Going Viral in the Middle East

A telecom ad that aims to battle terrorism with song has gone viral in the Middle East, delighting audiences while also sparking controversy over its depictions of bombing victims, its use of the issue to promote its brand, and its vision of Islam’s role in preventing violent extremism. The three-minute commercial, created by marketer Zain…

Creativity Top 5: The Best Brand Ideas of the Week


In this week’s episode, Peru and Sweden break new ground in tourism marketing, Elton John and Depeche Mode bring fresh thinking to music promotion, and a clever teenager “hires” advertising’s famous icons for a school project.

See more breakthrough brand ideas at Creativity-online.com.

Credits:

Continue reading at AdAge.com

Snapchat Moves to Create a Safer Environment for Brands


Snapchat is trying to reassure marketers that it’s a safe place to advertise, striking deeper partnerships with outside companies to keep an eye on Snapchat content and where ads run.

Snapchat is working with Integral Ad Science, DoubleVerify and Moat to monitor the app for explicit content and prevent brands’ ads from appearing in risky places.

“The Snapchat brand safety protocol is designed to block any ads from appearing adjacent to user-generated content that is determined to be inappropriate or objectionable,” DoubleVerify said in a statement Tuesday.

Continue reading at AdAge.com

Now You Can Eat a Denny's Grand Slam in Bed


Denny’s is looking for growth by jumping into delivery after testing showed that, perhaps no surprise, people like eating pancakes and sipping milkshakes in the comfort of their own homes.

“Denny’s on Demand,” announced Tuesday, includes the chain’s first broad online ordering capabilities, the ability to place orders through Facebook and Twitter chatbots, and updated to-go packaging the chain says is both sustainable and microwaveable.

“This provides another business layer for us to expand the Denny’s universe,” said Senior VP-Chief Marketing Officer John Dillon, who noted that demand for delivery has been growing for a few years. “Clearly consumers overall are wanting, expecting, and needing more convenient options across the restaurant industry and beyond.”

Continue reading at AdAge.com

Coc Coc: The Forgetting Tab

Reminding people to help those who forget: Alzheimer’s Awareness – Isobar Vietnam

Video of Reminding people to help those who forget: Alzheimer’s Awareness – Isobar Vietnam

Danone: LIVE Music Video

To launch the new yogurt “Corpos Danone” limited edition bottle collection we did the first Music Video LIVE on Facebook. One take, played LIVE, performed LIVE, recorded LIVE, directed LIVE, edited LIVE and we even incorporated Real Time fans comments on Facebook in the Music Video, in real time. The song celebrated the brand concept – When you love yourself you attract the best in life – and showed the designs and claims of the new bottles on the music video.

Danone – Videoclip LIVE

Video of Danone – Videoclip LIVE

El Gallo más Gallo: Where the streets have no name

Where the streets have no name, from CCCP-McCann Nicaragua to Gallo más Gallo

Video of Where the streets have no name, from CCCP-McCann Nicaragua to Gallo más Gallo