May
30
May
30
Mellanox Technologies: Geek Day
Posted in: Uncategorized
Thanks to geeks we have the AI revolution of today.Who knows what will it bring tomorrow…Who knows where AI will go…But One thing’s for sure Artificial intelligence Needs Mellanox intelligent interconnect solutions.
May
30
Lacoste pulls a lovestruck couple through 80 years of history in a gorgeous new film
Posted in: UncategorizedBETC Paris follows up 2014’s “The Big Leap” with another epic journey that occurs in the blink of an eye.
May
30
Consultancy environment can kill creativity: FCB CEO
Posted in: UncategorizedWith more consultancies muscling in on the advertising industry, agencies need to make their creative more prominent than ever, says FCB CEO Carter Murray.
May
30
Snap Inc partners with Integral Ad Science over brand safety
Posted in: UncategorizedIntegral Ad Science today announced a partnership with Snap Inc to ensure transparency and brand safety on its platforms, including Snapchat.
May
30
Finally, Someone Is Making Trump Toilet Paper
Posted in: UncategorizedRemember all that nasty stuff Trump said about Mexicans? Antonio Battaglia, a lawyer in Guanajuato, Mexico, took it to heart. And he decided to do something about it. “It was a nuisance for me so I started looking for a way to make an impact, not in a mocking or vengeful way, but in a…
May
30
Burger King Angers Belgian Monarchy With Cheeky Ad About King Philippe
Posted in: UncategorizedIn the immortal words of Omar Little, “You come at the king, you best not miss.” Over the weekend, Burger King sought to promote the late June opening of its first Belgian outlet with a campaign poking a bit of fun at Belgium’s King Philippe. The royal family was very much not amused. “We told…
May
30
Missing the Point: $100 Billion in Loyalty Points Are Unclaimed
Posted in: Uncategorized
As more consumers participate in brand loyalty programs, more of those loyalty points are going unclaimed — to the tune of $100 billion, according to marketing firm Bond Brand Loyalty.
The problem for marketers is that if consumers aren’t taking advantage of the points they’re accumulating by cashing them in, they may not have a positive view of the program. (Worse, unclaimed rewards create a financial liability for brands.)
There are number of reasons why such bounty is left sitting in wallets. It is in part a question of educating consumers: Some brand loyalty marketers are failing to communicate reminders about redeemable points to program members.
May
30
Metro Vancouver Crime Stoppers "Assault' (2017) :30 (Canada)
Posted in: Uncategorized
This spot wants you to imagine a world without crime. In this case, a shadowy figure lurking under a tunnel is actually just a maintenance worker. Crime Stoppers have been around for decades in British Colombia. Their aim is to encourage people to say something if they see something. namely by anonymously submitting tips to www.solvecrime.ca, via text at BCTIPS-27463 or by calling 1-800-222-8477. And while that is a great cause, the “imagine a world without,” is as familiar as “don’t you wish everything was made like,” as a direction. What’s worse there’s a bit of a disconnect with the main idea. The whole spot is a misdirect. No crime ever happens. The woman is never in danger. It seems like there should have been VO on here to at least say something like “we’d all love to live in a world without crime, but..” or “until we can live in a world without crime there’s…” basically it’s just needing a thought to tie it all together, I think.
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May
30
What China's Live Streaming Crackdown Mean for Marketers
Posted in: Uncategorized
Chinese authorities are cracking down on live streaming platforms and video producers this week in a hunt for content deemed too sexy, violent harmful to youth or even superstutious.
The Culture Ministry there has said that it shut down 10 hosting platforms entirely. Authorities banned 547 live streamers and ordered 30,235 accounts to shut down, part of an ongong clampdown on the live streaming space.
There’s big money involved in live streaming in China, with Credit Suisse putting the market at over $3.6 billion last year. Brands have been tapping into it too. Business intelligence firm L2 said that about 80% of beauty brands it tracked had used it last year.
May
30
Watch the Newest Ads on TV From M&M's, Taco Bell, Jeep and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, Taco Bell says it might be giving away Doritos Locos Tacos — provided a certain NBA-related thing happens (watch the ad to find out what). Jeep serves up a summery music-video-style spot with a beach performance by Marc Scibilia (singing “On the Way”). And in an ad from candymaker Mars that celebrates its sponsorship of Red Nose Day, the red M&M proves that he’s kind of an idiot.
May
30
Metro Vancouver Crime Stoppers "Gangs' (2017) :30 (Canada)
Posted in: Uncategorized
Imagine a world without gangs. Did you do it? Great. Now go back to your gang-ridden world and do something about it. Like anonymously submitting tips to www.solvecrime.ca, texting BCTIPS-27463 or calling 1-800-222-8477. I’m not the hugest fan of misdirect spots. It’s also a bit weird because if I’m supposed to imagine a world without crime, the guy clearly seems afraid something will happen to him.
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May
30
Amazon Tried Reinventing HSN but Failed
Posted in: Uncategorized
Amazon’s attempt to re-invent HSN and QVC for a younger generation has ended.
After 15 months on the air, Amazon canceled the live fashion and beauty series “Style Code Live.”
Amazon posted on the show’s social media accounts on Friday:
May
30
Amazon Shares Hit $1,000 Thanks to Its E-Commerce and Cloud Dominance
Posted in: Uncategorized
Amazon.com Inc.’s shares topped $1,000 for the first time this morning, marking a new milestone for a company wooing investors by dominating online commerce and cloud computing.
Amazon shares hit $1,001.20 in New York Tuesday, up about 40% from a year ago and more than double the 15% gain of the S&P 500 Index in the same period. Investors are thinking about how much further Amazon can grow as it tries to replicate its U.S. success abroad.
The shares will likely push even higher since Amazon is growing so quickly in massive global industries that show no signs of slowing, as shopping habits change and businesses rethink how they deploy technology, said John Blackledge, analyst at Cowen and Company LLC, who recently upped his Amazon price target to $1,125 a share.
May
30
My Banned Words for 2017
Posted in: Uncategorized
Just for fun, here is a list of buzzwords, biz speak, and hipster droppings that should be banned from every business meeting forevermore. In my last banned word rant in 2014, I opined about a proleptic conversation that began,
Client: “Our Big Data Rock Star ideated a cloud-based, scalable, native programmatic tool set that produced excellent learnings.”
Me: “Well, it sounds like he took it to the next level efforting 110% to craft a best practices, robust solution you can leverage, and it’s clearly out of the box thinking but maybe you shouldn’t try to boil the ocean it’s got a lot of moving parts and I’m not sure it’s something you want to take ownership of. You might be accused of punching the puppy, so the optics are all wrong. We should probably put this in the parking lot.”
May
30
Metro Vancouver Crime Stoppers "Kidnapping" (2017) :30 (Canada)
Posted in: Uncategorized
Two darling kids are walking on their way to school. A van appears at a stop sign. A classic kidnapping van. The kids cross the intersection and– and nothing. The van drives off. The kids didn’t even look aware that a van was there. That’s because they live in a world without crime. If you happen to live in a world with crime, like, the good people of Metro Vancouver then you should anonymously report tips to Metro Vancouver Crime Stoppers via www.solvecrime.ca, by texting BCTIPS-27463 or calling 1-800-222-8477.
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May
30
Taco Bell: Siren Song
Posted in: Uncategorized
Taco Bell started the conversation with the successful launch of the Naked Chicken Chalupa and wanted to expand the story with the launch of the Naked Chicken Chips. It is Taco Bell’s first chip made entirely of marinated all-white-meat chicken, adding to Taco Bell’s rolodex of innovative products.
May
30
Taco Bell: Gateway Graduation
Posted in: Uncategorized
Taco Bell started the conversation with the successful launch of the Naked Chicken Chalupa and wanted to expand the story with the launch of the Naked Chicken Chips. It is Taco Bell’s first chip made entirely of marinated all-white-meat chicken, adding to Taco Bell’s rolodex of innovative products.
May
30
Taco Bell: Alert
Posted in: Uncategorized
Taco Bell started the conversation with the successful launch of the Naked Chicken Chalupa and wanted to expand the story with the launch of the Naked Chicken Chips. It is Taco Bell’s first chip made entirely of marinated all-white-meat chicken, adding to Taco Bell’s rolodex of innovative products.
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