Hasta La Creative!

Brands and marketers must not forget that advertising, at the end of the day, is just selling, writes Chris Arnold.

Crispin Porter & Bogusky’s global chief executive Lori Senecal is to leave the MDC Partners agency at the end of the year.

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Möbelix

Möbelix, Austria’s biggest discount furniture store, constantly surprises its customers by slashing prices, exceeding buyers’ expectations of an already inexpensive brand. Regardless of the type of furniture, there are always new deals waiting to be discovered.

Advertising Agency:Demner Merlicek & Bergmann, Vienna, Austria
Executive Creative Director:Dushan Drakalski
Creative Directors:Marian Grabmayer, Francesco Bestagno
Copywriter:Marco Antonio Do Nascimento
Client Service Director:David Duong
Account Manager:Nathaly Eiche
Post Production:Dominik Source
Dtp:Dominik Source
Image Studio:Serial Cut

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No Tobacco Day

Put cigarettes out. She doesn’t have to put up with it.

Put cigarettes out. You don’t have to put up with it.

Advertising Agency:Do Not Design, Sinapore
Creative Director:Yan Da
Copywriter:Goh Yanhui
Illustrator:Chow Xueli

Outdoor
Stabilo

Advertising Agency:Cazar DDB, República Dominicana
Advertising Agency:DDB, Bogota, Colombia
Chief Creative Officers:Alfonso Diaz, Leonardo Macias
Creative Directors:Alfonso Diaz, Leonardo Macias
Creative Director:Salvador Lister
Copywriter:Alfonso Diaz
Art Directors:Leonardo Macias, Marcos Zorrilla, Paola Cabrera
Executive Account Director:Amilcar Kalaf
Producers:Joseph Piña, Pedro Tejera
Production:Psquared Productions, Kokaleka Films
Director:Eduardo Dryer
Assistant Camera:Ricardo Mueses
Art:Natalia Azar
Executive Producer:Federico Ozores
Editor:Eliezer Pichardo
Animator:Omar Dujarick

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Generations Against Bullying

Most schools combat bullying by training teachers, administrators and parents on how to recognize the signs of this devastating epidemic. But those efforts have been highly unsuccessful. So Generations Against Bullying (GAB) is taking a different approach. They’re empowering the children. And the results have been staggering. If a bystander to bullying gets involved in a nonthreatening way (what GAB calls becoming an Upstander), the bullying stops in less than 10 seconds 85% of the time. This campaign helps students understand the immense power they have to stop bullying.

Make your voice heard.

If you see someone being bullied, all you have to do is say something. Just getting involved in a nonthreatening way stops the bullying in less than 10 seconds 85% of the time. That’s the difference between a bystander and an upstander.

Most schools combat bullying by training teachers, administrators and parents on how to recognize the signs of this devastating epidemic. But those efforts have been highly unsuccessful. So Generations Against Bullying (GAB) is taking a different approach. They’re empowering the children. And the results have been staggering. If a bystander to bullying gets involved in a nonthreatening way (what GAB calls becoming an Upstander), the bullying stops in less than 10 seconds 85% of the time. This campaign helps students understand the immense power they have to stop bullying.

Be strong and speak up.

If you see someone being bullied, all you have to do is say something. Just getting involved in a nonthreatening way stops the bullying in less than 10 seconds 85% of the time. That’s the difference between a bystander and an upstander.

Most schools combat bullying by training teachers, administrators and parents on how to recognize the signs of this devastating epidemic. But those efforts have been highly unsuccessful. So Generations Against Bullying (GAB) is taking a different approach. They’re empowering the children. And the results have been staggering. If a bystander to bullying gets involved in a nonthreatening way (what GAB calls becoming an Upstander), the bullying stops in less than 10 seconds 85% of the time. This campaign helps students understand the immense power they have to stop bullying.

Words have stopping power.

If you see someone being bullied, all you have to do is say something. Just getting involved in a nonthreatening way stops the bullying in less than 10 seconds 85% of the time. That’s the difference between a bystander and an upstander.

Advertising Agency:Bader Rutter, Milwaukee, USA
Creative Director:Mike Fredrick
Art Director:Kerry Tasch Korrer
Copywriter:Mark Henderson
Photographer:Lindsay Gallup

Advertisers looking to get in on the new batch of series that are set to launch on TNT this year should probably get Donna Speciale on the phone ASAP, because the commercial inventory in those shows is going to be in short supply.

Speaking to media buyers and marketers Wednesday at Turner’s upfront presentation, chief creative officer Kevin Reilly said the upcoming TNT period dramas “Will” and “The Alienist” would feature significantly reduced ad loads. Speciale and the rest of the Turner sales team believe that eliminating clutter creates a more viewer-friendly commercial environment, which in turn helps boost C3 ratings as well as brand recall.

“We’ve been moving as though our lives depended on it, because in this environment, if you’re not ahead of the wave, you’re dead in the water,” Reilly said.

Continue reading at AdAge.com

(TrendHunter.com) Purchasing a van and taking to the open road to explore has once again become a popular way to see the world, and the Adventure VW Syncro Van shows what’s being created with a distinct…

CP&B Global Chief Executive Officer Lori Senecal will step down from her role at the MDC Partners shop at the end of the year and exit the ad business, Senecal and the agency said. CP&B is seeking her successor.

Senecal said she and CP&B Chairman Chuck Porter privately sketched out the plan for her departure when she joined as the agency’s first global CEO in March 2015.

Porter said he brought Senecal on because the shop needed her “management genius” and organizational strengths. “And it paid off better than I thought it would,” he said. CP&B has not lost a client since she joined, he added, calling that “mindboggling these days.”

Continue reading at AdAge.com

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Adbusters #128

The Year of Living Dangerously Pt. 5

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