May
18
Maltesers' disability campaign 'most successful' in decade
Posted in: UncategorizedMaltesers’ work featuring disabled cast members was its most successful campaign in a decade, the brand’s top UK marketer has revealed.
May
18
Google redesenha emojis do Android, dando adeus aos humanos marshmallow
Posted in: Uncategorized
Empresa também apresentou novas figuras, como zumbi e cabeça explodida
> LEIA MAIS: Google redesenha emojis do Android, dando adeus aos humanos marshmallow
May
18
Thursday Morning Stir
Posted in: Uncategorized-72andSunny Amsterdam tackles “toxic masculinity” in its new “Is It OK For Guys” spot for AXE (video above).
-McDonald’s U.K. CMO Alistair Macrow said pulling its controversial bereavement ad was ‘”the only decision to make.”
-Samsung topped Kantar Media’s list of last week’s top spenders on media placement for new creative.
-Former Fox News CEO Roger Ailes died at the age of 77.
-Officer & Gentleman co-founders Alex Katz and Javier Iñiguez explain “What it’s like to be PornHub’s ad agency.”
-A new study by Marketing Agencies Association suggests you should stop collaborating with clients more than once a day.
-Uh yeah, of course “The Fearless Girl” is going to win a Cannes Lion.
-Mother New York CCO Corrina Falusi discusses “her accidental career in advertising and the pain of an agency breakup.”
-Lyft is planning an advertising shift under new CMO Melissa Waters.
May
18
Kendall Jenner Returns to Advertising in a More Familiar Role
Posted in: UncategorizedKendall Jenner is putting the Pepsi fiasco behind her and returning to a more comfortable gig, as fashion model, in new advertising from Italian luxury brand La Perla. The 21-year-old stars in ads designed by La Perla creative director Julia Haart that have a fantasy floral theme, inspired by the work of Georgia O’Keeffe and…
May
18
It's a Weeklong #ThrowbackThursday at the TV Upfronts
Posted in: Uncategorized
The whole TV upfront week was one big flashback.
There was a palpable sense of nostalgia as TV networks’ presentations to advertisers reunited sitcom families from the ’90s and picked up spin-offs based on their most popular shows. There was even a surprise Backstreet Boys performance thrown in for good measure.
At CBS’s pitch on Wednesday afternoon, late-night host James Corden poked fun at the reboots. “This is like your own personal ‘Groundhog Day,'” he said to the room of media buyers and marketers. “There must be an easier way to do this. Can’t just play the tape from 2002?”
May
18
The CW Upfront: More Women Leads Join Primetime
Posted in: Uncategorized
In an effort to add more balance to its primetime lineup, The CW is adding two new female-focused dramas to its schedule in the fall.
“Valor,” about an elite unit of U.S. Army helicopter pilots whose top secret mission in Somalia goes awry, will join “Supergirl” on Monday nights. “Valor” joins several other military dramas across broadcast TV next season, including CBS’ “Seal Team” and NBC’s “For God and Country.”
And the re-imagining of “Dynasty” from “The O.C.” and “Gossip Girl” executive producers Josh Schwartz and Stephanie Savage will air on Wednesday nights at 9 p.m. “Riverdale” will anchor the night at 8 p.m.
May
18
Roger Ailes, Founder of Murdoch's Fox News Channel, Dies
Posted in: Uncategorized
Roger Ailes, a former U.S. presidential adviser who started the Fox News Channel to promote a Republican agenda and built it into the most-watched U.S. cable news network before resigning amid sexual harassment allegations, has died. He was 77.
Fox News confirmed his death Thursday.
Ailes started Fox News in 1996 at the behest of News Corp. Chairman Rupert Murdoch as an alternative to what they saw as a media landscape dominated by liberals. Although marketed as “fair and balanced,” critics of the conservative content of the channel’s programs accused it of acting as a propaganda arm of the Republican Party.
May
18
4 Ways to Make Them Hate Your Pre-Roll Ad Less
Posted in: Uncategorized
As we all recover from a divisive presidential election, it is time to tackle another polarizing topic: the digital video pre-roll ad. We have all tried to watch a 90-second clip on YouTube, only to be confronted by a frustrating, 30-second ad.
What is absolutely remarkable is that even though 94% of pre-roll ads are skipped, per a study from eConsultancy, new studies show pre-roll ads are also among the most effective forms of digital advertising. For example, a study in April by IPG Media Lab and YuMe showed pre-roll is the most informative and engaging video ad format, compared to mid-roll and outstream.
Research findings like that are behind moves by companies like Twitter, which in March announced it would begin running pre-roll ads on Periscope videos.
May
18
The Health Issue: Why Close Encounters With Animals Soothe Us
Posted in: UncategorizedCompton Jr. Posse in Los Angeles, which brings inner-city children and horses together, reveals the therapeutic power of communing with fellow sentient beings.
May
18
Roger Ailes, Who Built Fox News Into an Empire, Dies at 77
Posted in: UncategorizedHe built Fox News into a conservative empire before he was ousted from the network last year.
May
18
Cyberattacks a sign for brands to get GDPR compliant right now
Posted in: UncategorizedYou need to know what you’re doing with the data you’ve got to protect it.
May
18
McDonald's Alistair Macrow: pulling bereavement ad was 'the only decision to make'
Posted in: UncategorizedMcDonald’s had no choice but to withdraw its now infamous “dead dad ad” after it provoked fierce criticism from the public and bereavement charities, the brand’s top UK marketer has said.
May
18
Why the Guardian is now turning its readers into customers
Posted in: UncategorizedIf the Guardian is to survive, it has got to stop being complacent about having a large number of readers and start to figure out how to turn them into customers, David Pemsel, chief executive of Guardian Media Group said while speaking at Media360.
May
18
Research: Your Aggregated Consumer Data May Not Be Secure
Posted in: Uncategorized
Even anonymized and aggregated consumer data may not be as anonymous as people have been led to believe, according to new academic research.
Researchers concluded that aggregated data — big batches of information on things like mobile devices’ movements, compiled for use in summarized form — can be unraveled to reveal the actual movements of specific individuals with about 73% to 91% accuracy, even from pools combining hundreds of thousands of users.
Companies that provide information to marketers about people’s dining or shopping habits, for example, typically strip the data of personally-identifiable elements like names or addresses, then aggregate it before sending it off for use.
May
18
It's a Week-Long #ThrowbackThursday at the TV Upfronts
Posted in: Uncategorized
The whole TV upfront week was one big flashback.
There was a palpable sense of nostalgia as TV networks’ presentations to advertisers reunited sitcom families from the ’90s and picked up spin-offs based on their most popular shows. There was even a surprise Backstreet Boys performance thrown in for good measure.
At CBS’s pitch on Wednesday afternoon, late-night host James Corden poked fun at the reboots. “This is like your own personal ‘Groundhog Day,'” he said to the room of media buyers and marketers. “There must be an easier way to do this. Can’t just play the tape from 2002?”
May
18
57% of China's Ad Spend Will Go to the Internet This Year
Posted in: Uncategorized
In China, the world’s second-largest ad market, a whopping 57% of ad expenditure will go toward the internet this year, according to GroupM. But the new report also says China’s super-fast growth in digital spend is losing some steam, as almost everyone in urban areas now has digital access and the era of massive numbers of new users rushing online is coming to an end.
Overall, ad spending in China is expected to see healthy year-on-year growth of 7.8% in 2017, hitting $84.4 billion, WPP’s GroupM said. The 2016 estimate for growth was similar, at 7.9%.
For years, the explosion of internet adoption in China has helped power growth in digital advertising. The country had 731 million internet users at the end of last year, more than half of China’s population, according to official Chinese figures. That’s a huge number, more than twice the entire population of the United States.
May
18
Research: Your Aggregated Consumer Data May Not Be Secure
Posted in: Uncategorized
Even anonymized and aggregated consumer data may not be as anonymous as people have been led to believe, according to new academic research.
Researchers concluded that aggregated data — big batches of information on things like mobile devices’ movements, compiled for use in summarized form — can be unraveled to reveal the actual movements of specific individuals with about 73% to 91% accuracy, even from pools combining hundreds of thousands of users.
Companies that provide information to marketers about people’s dining or shopping habits, for example, typically strip the data of personally-identifiable elements like names or addresses, then aggregate it before sending it off for use.
May
18
Braun Trimmer: Trim for Your Love
Posted in: Uncategorized
Direct Marketing, PR
Braun
Beards must be gone, and the trimmers must be sold. It was not easy to ask men to shave in an ordinary situation. So, why not to turn beards to a gift? That is exactly is what we did. The most creative way to sell our products on Valentine’s Day was to give another meaning to it, use beard for a romantic purpose and go ahead with a win-win formula for Braun.
Advertising Agency:4129Grey, Istanbul, Turkey
CEO&CCO:Alemsah Ozturk
Creative Director:Seren Koroglu
Creative Group Heads:Ahmet Terzioglu, Burak Azak, Kadir Ozdemir
Creative Group:Mustada Can Demir, Ercan Nailoglu, Emir Anarat, Cihan Coskun, Nihan Kutlu, Caghan Celensu, Omer Faruk Orha, Hazar Akgun, Mehmet Inanir
Creative Strategist:Zeynep Ozdogan
Motion Graphics Designer:Gulsah Karasakal
Project Managers:Erge Paker, Ece Arslan
Business Leader:Cengiz Gozeger
Brand Manager:Asli Toluk
Agency Producer:Duygu Aykol
May
18
Dickie Spielzeug Toys: Driven by Fantasy
Posted in: UncategorizedOutdoor, Print
Dickie Spielzeug
Increasing digitization is gaining more and more influence on how we play – with the result that tablets, gaming consoles and other gaming devices are steadily replacing ‘analog’ toys in kids’ rooms. This poses a problem for traditional toy manufacturers like Majorette.
The briefing was to create a print and OOH campaign that lets Majorette prove one fact to parents: That the most spectacular playing experiences still happen in kids’ heads – thanks to their imagination. And this imagination is driven by Majorette toy cars: When playing with Majorette, the real world turns into a fantastic imaginary world where the laws of physics are irrelevant.
In a child’s imagination, a toy car can’t just drive on an even surface – it can drive up the wall and race around the ceiling upside-down. That’s why we’re literally mashing up the real world with a kid’s imagination by distorting furniture into fantastic race tracks. The campaign was well received by the target audience, drawing excellent feedback across the board.
It didn’t just succeed in drawing attention to the value of children’s imaginations – the realistic execution also served to highlight the core competence of Majorette: realism and attention to detail.
Advertising Agency:Havas, Munich, Germany
Chief Creative Officer Group Germany:Eric Schoeffler
Creative Directors:Nicolas Becker, Andras Balog
Art Director:Walter Ziegler
Copywriter:Michael Schöpf
Digital Artist:Estilo3d
Photographer:Estilo3d
Additional Credits:Nora Hetzelt
May
18
CBS Puts Stephen Colbert Center Stage in Pitch to Advertisers
Posted in: UncategorizedA consensus suggested that the network presentations this year were lackluster, but CBS hit a different chord than its rivals.
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