Hasta La Creative!

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Amman

Stop food bullying.

Advertising Agency:BBDO, Santiago, Chile
Creative Directors:Samer Zeidan, Marcelo Con, Diego Gomez
Art Directors:Andrés Cominetti, Agustín Speroni
Copywriter:Abraham Vicencio
Photographer:Jota Velásquez
Retoucher:Salamagica
Additional Credits:Acción Films

Film
Celerity

Advertising Agency:Grey, Santiago, Chile
Creative Chairman:Per Pedersen
Chief Executive Officer LATAM:Eduardo Maruri
Chief Creative Officer LATAM:Diego Medvedocky
Chief Creative Officer:Carles Puig
Creative Director:Ignacio Quiñones
Senior Copywriter:José Manuel Ferreira
Art Directors:Oscar Nunez, José Zárate, Andrés Escalona
Industrial Design Supervisor:Cristina Astorga
Brand:Javier Herrera, Fausto Maruri, Santiago Crespo, Pablo Endara
Business Directors:Javier Herrera, Fausto Maruri, Santiago Crespo, Pablo Endara
Production Director:Mauricio Medina
Film Director:Svante Oldenburg
Film Producer:Poli Sanhueza
Web Developer:Juan Pablo Saavedra
Music Production:Mantra Music
Additional Credits:Acrilart

Outdoor, Print
Cervecería Tulum

Anytime is a great time for: Tulum craft beer

Advertising Agency:Estudio Vivo, Mexico City, Mexico
CEO Creative:Habacuc Guerrero
Creative Director:Nathalie Mendoza
Art Director:Habacuc Guerrero
Copy:Nathalie Mendoza
Production:Estudio Vivo

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Bankia

Let’s toast to your business.

Your business, as the best wine: balanced.

Wine has many languajes, in Bankia we speak all of them.

Turn your wine into a huge business.

Aromas of red fruits, licorice, cedar and new customers.

Advertising Agency:CLV, Madrid, Spain
Executive Creative Directors:Fran Lopez, Alfonso Velasco
Art Directors:Fran Lopez, Alfonso Velasco, Beatriz Botet
Copywriter:Elena González
Client Services Director:Ines Diaz Casariego
Account Supervisor:María Navarrete
Production Company:JVG
Digital Artist:Javier Vallejo

Film
Gatorade

Robert’s mother passed away nearly ten years go from pulmonary hypertension and had a large influence on the creation of this film.

Credits: Director: Robert Nyerges
Creative Director:Lauren Smith
Cinematographer:Chris Westlund
Production:Jeff Overfield
Costume Designer:Ashley Ellsworth
Hair:Kimberly Distel
Makeup:Kimberly Distel
Production Designer:Laura Barr-Jones
OnSet Dresser:Arthur Kaplan
1st AC:Esther Woodworth
Gaffer:Jihad Pierce
Production Sound Mixer:Paul Cornett
Casting:Chris Gehrt
Editor:Niles Howard
Composer:Danny Cocke
Colorists:Robert Nyerges, Neptune Post
Sound Design:Peter Lapinski, Lisa Mermelstein, Lime Studios
Mix:Peter Lapinski, Lisa Mermelstein, Lime Studios

Media
Siemens

The #artSmellery at the renowned Stedelijk Museum Amsterdam exhibits six paintings from world famous artists, such as Mondrian, Lichtenstein and Van Gogh, that have been transformed into scent-based masterpieces. As part of a campaign promoting the new sensoFresh odor removal program on Siemens washing machines, the #artSmellery exhibition demonstrates the influence smells can have over the way in which we perceive things. The fascinating thing about the exhibition is that visitors can’t see anything on the canvases – they have to smell them to experience the art. The odors awaken emotions and trigger memories that lend a whole new feeling for the picture and prove just how powerful odors can be. The exhibition was created by Heimat Hamburg and realized in close collaboration with the smell artist Jorg Hempenius and the museum.

Advertising Agency:HEIMAT, Hamburg, Germany
Chief Creative Officer:Mathias Stiller
Creative Directors:Patrick Ryffel, Alexander Kumfert
Creative Team:Ninja Reith, Josefine Rausch, Alisha Koswig
Account Director:Tobias Flosdorf
Project Manager:Samuel Pipke
Production Company:Falk Poetz, Sebastian Lier), Mantikor Film
Scent Artist:Jorg Hempenius

Print
Stiegl

Stiegl is Austria’s biggest privately-owned brewery and is well known for their excellent, full-bodied beer. Through the years of tradition, craft mastery and patience, the beer is allowed a lot of time to develop its distinctive unique flavor.

Advertising Agency:Demner Merlicek & Bergmann, Vienna, Austria
Executive Creative Director:Dushan Drakalski
Art Director:Marco Antonio Do Nascimento
Copywriter:Michael Grill
Account Director:Daniela Berlini
Post Production:Dominik Source
Dtp:Dominik Source
Photography:Robert Staudinger

History has a warning for any politicians – either national or local – thinking of slapping a tax on advertising.

My brand’s sponsorship is commercially successful but I’m concerned about the athletes and have had no reassurances from governing bodies.

Campaign’s weekly round-up of account moves across advertising and media.