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CP+B Los Angeles executives Benny Thomas and  Ivan Perez-Armendariz joined independent agency Barrie D’Rozario DiLorenzo as chief strategy officer/managing partner and managing partner, digital and social, respectively.

“We’re thrilled to have Benny and Ivan join the BD’D leadership team,”  Barrie D’Rozario DiLorenzo CEO and chief creative officer Stuart D’Rozario said in a statement. “The more we got to know Benny and Ivan as individuals, the more we got excited about the cumulative impact their talents and experiences could bring to our clients and their businesses. They also happen to be two of the nicest and most optimistic people in the business.”

While they will be based out of the agency’s Los Angeles office, Thomas and Perez-Armendariz will work with clients across the agency’s offices in Minneapolis and Chicago as well.

“When clients hire BD’D, they work with our whole agency; not just an office of our agency,” D’Rozario explained in the statement. “We’ve built a model to cross-pollinate teams across our LA, Minneapolis and Chicago offices to deliver the best thinking and work for our clients.”

Thomas has led CP+B L.A.’s strategy team as global executive strategy director since December of 2014, working with brands such as , Jose Cuervo, Infiniti, Paypal, Charles Schwab and NBA2K, as well as on new business ventures. He re-joined joined CP+B as brand strategy leader following a ten month stint as president, brand for Ignition Creative. Thomas originally joined CP+B as vice president, executive planning director in July of 2011, following three years as senior vice president, global planning director for Y&R, working on the agency’s global LG Electronics, Bacardi and Chevron accounts.

Perez-Armendariz has served as executive vice president, managing director of CP+B L.A. since December of 2015. He originally joined CP+B as an executive producer in June of 2008 following its acquisition of texturemedia, where he served as president. Since then his roles at the agency have included group executive producer, director of integrated production and chief digital officer. While with CP+B he worked with brands including Volkswagen, American Express, Old Navy, Microsoft, Kraft Mac&Cheese, Best Buy, Vail EpicMix, Dominos, Vitamin Water, and MetLife.

Want to spend 15 hours this weekend teaching a giant eight-tentacled robotic Kraken sea beast how to navigate the squishy steps from adolescence to adulthood? Old Spice has a game for that. It kicks off at 4 p.m. ET (1 p.m. PT) today at OldSpiceTwitch.com. The game, called S.Q.U.I.D (short for Shared Quests Uniting Individual…

Every spring the big TV networks mount elaborate stage shows to promote their new seasons to ad buyers, trying to establish the best possible position before beginning talks for all the upcoming commercial time. Some buyers may just as soon skip the spectacle, but networks still consider them a key tool for framing their offering.

For NBC Universal, the stakes are some $6 billion in ad commitments that Linda Yaccarino, chairman of advertising sales and client partnerships, will negotiate in the weeks following the presentation.

NBC’s show at Radio City Music Hall ultimately included 10 confetti cannons, six pyrotechnics cannons and over 100 hours of rehearsal. It left out the planned dancing football players and trampoline artists when John Shea, creative director of the event, cut them at 10 p.m. the night before.

Continue reading at AdAge.com

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, Dove kick off its Shonda Rhimes-produced Real Beauty Productions campaign (Ann-Christine Diaz and Jack Neff have the backstory here). Burger King hypes the return of Mac N’ Cheetos (Ann-Christine has the backstory on that over here). And Budweiser proudly calls attention to its made-in-America bona fides by naming the cities across the country where it’s brewed.

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In this week’s episode, you’ll find expertly crafted stories from Apple, Monoprix and Polaroid Eyewear, a brilliant product idea for healing emotional wounds from Hansaplast and an incredible pre-roll ad that skips itself.

See more breakthrough brand ideas at Creativity-online.com.

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Continue reading at AdAge.com