Hasta La Creative!

Media, Outdoor
Nike

Advertising Agency:Y&R, São Paulo, Brazil
Executive Creative Director:Rafael Pitanguy
Creative Director:Victor Sant´anna
Art Director:Ronaldo Fonseca
Copywriter:Pedro Guerra
Head Of Art:Felipe Pavani
Illustrator:Rodolfo Martins

Mindshare has announced that it will incorporate its FAST (Future Adaptive Specialist Team) concept into the “heart of the agency” on a global basis.

With DVDs fast becoming relics and box office numbers stagnating, movie studios are looking to toys and other licensed products to raise revenue.

Campaign’s weekly round-up of accounts that are up for review across advertising and media.

When you’re working on a political campaign ahead of a snap general election, the stakes are high and time is brutally short, Laura Muse writes.

The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.

Phil Teer explains why Coke’s plea for perfect harmony was so much more persuasive than Pepsi’s decades later.

Guardian Labs differs from its rivals thanks to an editorial approach, executive editor Imogen Fox tells Maisie McCabe.

Special K is out with a new take on female empowerment through eating, telling women to “Own It” in the brand’s first TV commercial since its return to longtime creative agency Leo Burnett.

The brand has for the past few years emphasized women’s joy and overall wellness, distancing itself from the longtime diet-focused messages that originally helped make the brand to a key part of Kellogg Co.’s portfolio. The more recent approach began with Publicis Groupe’s Leo Burnett in 2015, designed as a cure for slumping sales, and continued briefly with WPP’s JWT, which won the brand’s U.S. account shortly thereafter and did one campaign.

But Leo Burnett got the business back in January, restoring to its portfolio a major account that had previously been with the shop since 1950. The stakes for Kellogg are just as significant.

Continue reading at AdAge.com

Rep. Marsha Blackburn sponsored a bill Thursday that would increase restrictions on consumer data use by both internet service providers and so-called “edge providers” such as Google and Facebook.

If passed, the ”Balancing the Rights of Web Surfers Equally and Responsibly Act of 2017” — comprising the convoluted acronym “BROWSER” act of 2017′ — would require ISPs or other digital players such as social platforms, digital publishers or mobile app providers, to obtain opt-in consent from people in order to use, disclose, or permit access to their sensitive information.

Blackburn’s bill would require companies to provide opt-outs for use of non-sensitive data. Sensitive user information, according to the bill, would not only include financial and health data, but web browsing and app usage history. Such data is the lifeblood of digital ad audience targeting and has historically been treated as non-sensitive data by the digital media and advertising industries. The bill also defines “precise geo-location data” as sensitive.

Continue reading at AdAge.com