Hasta La Creative!

-Havas’ The Annex launched a rebranding campaign for Mike’s Hard Lemonade (video above).

-Ford replaced Mark Fields as CEO with Jim Hackett.

-VCU Brandcenter executive director Helayne Spivak is stepping down.

–Janelle Shane programmed a neural network to create and name colors from the RGB values of 7,700 Sherwin-Williams paint colors, resulting in such instant classics as “turdly,” “gray pubic” and “dorkwood.”

-The Guardian obtained documents from Facebook outlining the social network’s guidelines for how to handle controversial content such as “violence, hate speech, terrorism, pornography, racism and self-harm.”

-JWT Delhi and Monte Carlo created a “massage tee” utilizing wearable reflexology.

-Campaign talks with eight grads/aspiring ad execs.

-Interbrand revealed its Breakthrough Brands of 2017 List, and it must be accurate because we’ve only heard about 20% of them.

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Ford: OOPS

People who have kids know very well that small accidents happen.

But if you have a kid and a Ford stay calm and count on Ford Assistance 24 hrs, perfect for those surprising and inconvenient moments.

Advertising Agency:GTB, São Paulo, Brazil
Executive Creative Director:Vico Benevides
Associate Creative Director:Rodrigo Strozenberg
Art Director:Vinny Couto
Copywriter:Lucas Arantes
Illustrator:Platinum Fmd
Photographer:Platinum Fmd

(TrendHunter.com) May 2017 personal care trends reveal one significant pattern – the infusion of “on-trend” ingredients into products that one might not expect.

The first example of this pattern is…

Colors can affect our feelings and behavior in ways so profound that studies have been conducted on how we can better use them in life, and in society, to “hack” culture. This covers subjects from what colors to wear to a job interview … to the ideal shade for prisons. Because of this odd relationship…

Here is Google’s vision for the future of computing: As you drive home from work, you tell your car, “Ok, Google,” triggering the company’s Assistant. You order food, the digital helper handles the transaction and makes sure it’s ready when you arrive.

Right now, Amazon and its Alexa digital assistant are closer to realizing that goal, having cut a deal this year with Ford Motor Co. to let drivers search, shop and control other devices by voice from their vehicles.

That’s just one of the ways Amazon is outpacing Google in the race to weave a digital assistant into consumers’ lives. What’s more, Amazon has a leading e-commerce business well suited to this emerging world, with a massive delivery network to speed orders to shoppers — an area where Google has struggled. Amazon’s Echo connected speakers, launched in 2014, have given Alexa an early lead by reaching millions of users at home, while Google’s rival Home device only came out late last year.

Continue reading at AdAge.com

Ford Motor Co. has fired CEO Mark Fields and will replace him with James Hackett, head of the automaker’s Smart Mobility arm, as part of a broad management shakeup.

The news was reported earlier by Forbes, the Associated Press and The New York Times and confirmed by a company statement. The automaker called a press conference for 9:45 a.m. eastern time.

Forbes also reported that Ray Day, Ford’s head of communications, was also fired and would be replaced by Mark Truby, who currently heads Ford’s Asia Pacific communications. James Farley, president of Ford’s Europe, Middle East and Africa business, and Joseph Hinrichs, head of Ford North America, will take on larger roles, Forbes reported. Farley previously served as executive VP of global marketing, sales and service.

Continue reading at AdAge.com

Whatever happens in the Brexit negotiations, we’re in for a period of continued volatility, Steve Richards, political columnist and host of Rock N Roll Politics, told Media360.