May
23
Credit Karma "Scary Clown" (2017) :30 (USA)
Posted in: Uncategorized
You know what’s terrifying? Scary clowns. Well, actually, having bad credit. Scary clowns are pretty easy to deal with.
Commercials:
Country:
May
23
Credit Karma "ER" (2017) :30 (USA)
Posted in: Uncategorized
You know what’s stressful. Medical errors, on your credit report. That make everything stressful until they are, wait for it, clear. Credit Karma’s helped remove almost six million dollars in bogus debt. that’s a lot. And then the guy’s phone dies. This is ridiculously silly. But the comic timing saves it.
Commercials:
Country:
May
23
Credit Karma "Tornado" (2017) :30 (USA)
Posted in: Uncategorized
You know what’s scary, finding out your car dealer jacked up your interest rate. Makes you wanna hurl. But Credit Karma lets you refinance your loan and save so much money it’s smooth sailing from now on. Very silly, but entertaining spot. Also how often do you hear the word “hurl,” in this context?
Commercials:
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May
23
Em nova campanha, Apple dá motivos para você mudar para um iPhone
Posted in: Uncategorized
Empresa mira usuários de outros smartphones ao mostrar como é fácil migrar para o iOS
> LEIA MAIS: Em nova campanha, Apple dá motivos para você mudar para um iPhone
May
23
Books of The Times: In ‘Grief Cottage,’ a Ghost and Other Things That Haunt Us
Posted in: UncategorizedGail Godwin’s latest novel follows a young boy sent to live with a great-aunt after his mother’s death.
May
23
AND CO: The Slash Workers
Posted in: Uncategorized
AND CO is the support system for freelancers. We wanted to find out what makes today’s freelance workers tick, and so we launched a comprehensive study of their behaviors and motivations as professionals. We designed the data within an intuitive and engaging microsite.
May
23
O comercial de universidade mais inspirador que você já viu
Posted in: Uncategorized
Bela animação da University of Phoenix foge dos clichês e consegue uma conexão emocional rara no segmento
> LEIA MAIS: O comercial de universidade mais inspirador que você já viu
May
23
Monday Odds and Ends
Posted in: Uncategorized-Doner Detroit launched “Airplane Rescue” as part of its “Long Live Ram” campaign for Ram Trucks (video above).
-Forsman & Bodenfors listed “Sweden on Airbnb” as part of a campaign for Visit Sweden.
-Wieden + Kennedy group creative director Craig Allen and the digital production company MediaMonks worked with the band Real Estate to create an interactive music video for the song “Stained Glass.”
-U.K.-based agency Social Chain expanded to the U.S. with a new office in the Williamsburg neighborhood of Brooklyn which will work with clients including Atlantic Records and Olive Garden.
-RYOT co-founder Molly DeWolf Swenson explains why “It’s Time to Take the Brand Out of Branded Content.”
-Minneapolis-based integrative creative and brand experience agency hired Anthony DiNicola as creative director.
-Publicis Health appointed Marianne Nugent as senior vice president and general manager of CustomPoint Recruiting.
May
23
How Advertisers Could Be Hurt if Net Neutrality Dies
Posted in: Uncategorized
Net neutrality often remains relegated to conversations among policy wonks and lawyers. However, advertising and media execs have a stake in its fate. A rollback in net neutrality — essentially the rules preventing internet providers from slowing digital content or charging for preferential treatment — could be costly.
And yet last week, the Federal Communications Commission voted to do just that: The agency has officially begun to unravel Obama-era regulations on internet service providers in a move toward repealing net neutrality regulations.
If put into effect, the array of targetable consumer audiences scattered across smaller websites could diminish. Brands with any type of content, from ecommerce sites to brand microsites, could be asked to cough up payments to telcos to enable the quick access to their content they take for granted today. Digital ads could take longer to load.
May
23
Three Ways Alibaba and Tencent Are Courting Consumers and Marketers
Posted in: Uncategorized
Like the United States, China is seeing bidding wars erupt for streaming video, data picking winners and losers among marketers and online shopping reshape retail at a rapid clip.
That’s the takeway from this week’s quarterly earnings reports by internet giants Tencent and Alibaba, China’s most valuable companies by market value and among the global top five for digital ad revenue, according to eMarketer. The behemoths have reshaped how China’s consumers shop, keep in touch and entertain themselves.
Chinese consumers on the rise
May
23
Alien Spawns Dollars by Being the Anti-'Star Wars'
Posted in: Uncategorized
The new “Alien” iteration is pretty good, critics say. And in the theaters, it’s doing just fine.
In the hellscape that is Hollywood finance, this is what qualifies as a fairly happy ending these days, particularly when you’re talking about the seventh installment of a franchise. “King Arthur” it’s not.
The seminal “Alien,” the 1979 version, was a powerful piece of entertainment. It won a cult following and almost eight times its production budget with a masterpiece of intergalactic horror. It was “kind of an anti-‘Star Wars’ movie that took audiences on a very dark, very violent, R-rated thrill ride,” said Paul Dergarabedian, senior media analyst at comscore.com. The 1986 sequel did similar business, but the trend-line for later sequels has been less than stellar.
May
23
The Atlantic Goes Big on Takeover Ads as Other Publishers Push Back
Posted in: Uncategorized
When The Atlantic revealed its new website design last week, it did so with a big takeover ad from Sony.
It’s a classic interstitial, or pre-stitial, ad that takes up the screen before a reader can get to the rest of the page. The Atlantic redesigned the site to capitalize on a surge in traffic, thanks to its hard-news edge and a captivating political climate.
The site is faster and stuffs more headlines at the top of the page. It has a widescreen video ad that enters into view as people scroll down screen. The welcome page pop-up ad is “visually arresting,” said Hayley Romer, The Atlantic’s publisher.
May
23
How Advertisers Could Be Hurt if Net Neutrality Dies
Posted in: Uncategorized
Net neutrality often remains relegated to conversations among policy wonks and lawyers. However, advertising and media execs have a stake in its fate. A rollback in net neutrality — essentially the rules preventing internet providers from slowing digital content or charging for preferential treatment — could be costly.
And yet last week, the Federal Communications Commission voted to do just that: The agency has officially begun to unravel Obama-era regulations on internet service providers in a move toward repealing net neutrality regulations.
If put into effect, the array of targetable consumer audiences scattered across smaller websites could diminish. Brands with any type of content, from ecommerce sites to brand microsites, could be asked to cough up payments to telcos to enable the quick access to their content they take for granted today. Digital ads could take longer to load.
May
23
Segundamano Perú Online Store: Owners Campaign
Posted in: UncategorizedOutdoor, Print
Segundamano Perú
Advertising Agency:Ogilvy & Mather, Lima, Peru
Executive Creative Directors:Juan Cárdenas, Andres Astorquiza
Art Director:Gustavo Zamora, Ronald Rojas
Copywriter:Josh Ruiz
Photographer:Jota Velásquez
Postproduction:Gonzalo Arevalo
May
22
Op-Ed Contributor: Monica Lewinsky: Roger Ailes’s Dream Was My Nightmare
Posted in: UncategorizedThe late Fox chief built a ratings-juggernaut by exploiting me and many others.
May
22
Top 80 Autos Trends in May – From Car-Cooling Tents to Airless Bicycle Tires (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The May 2017 autos trends are emblematic of the bleeding edge of the automotive industry, as the coming months represent the beginning of auto show season. As a result, aggressive and impressive…
May
22
Heart and Stroke Foundation: 16 and Under
Posted in: Uncategorized
May
22
Ol Pejeta Conservancy: The World’s Most Eligible Bachelor
Posted in: Uncategorized
The last living Northern White Rhino cannot mate naturally and we needed a source of funding for research into Artificial reproductive techniques, to enable him to breed through Southern white Rhino surrogates. The campaign dubbed ” The World’s Most Eligible Bachelor” created a Tinder Profile where users could swipe right and donate to his cause.
May
22
“Corra!”: o terror de uma sociedade racista
Posted in: Uncategorized
No primeiro longa de Jordan Peele, não há monstro mais assustador do que o homem branco
> LEIA MAIS: “Corra!”: o terror de uma sociedade racista
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