Nuggs for Papa John's: Pizza Chain Poaches Wendy's Ad Chief


Papa John’s International is naming Brandon Rhoten its global chief marketing officer, filling a role that had been vacant at the pizza chain since 2015.

Rhoten was most recently VP-advertising, media and digital/social at Wendy’s International. He had gained increasing responsibilities at Wendy’s since joining the burger chain in 2011 and was a key player in its social media efforts, including this year’s #NuggsforCarter phenomenon.

At Papa John’s, Rhoten is responsible for domestic and international marketing and reports to President-Chief Operating Officer Steve Ritchie.

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Kathy Griffin's Squatty Potty Deal in Toilet After Photo


Kathy Griffin’s latest commercial endorsement deal lasted less than three weeks. She’s been dumped by Squatty Potty thanks to publication of a photo showing her holding a wax likeness of a severed, bloody head of President Donald Trump.

The image was posted in a video shown on the website of celebrity photographer Tyler Shields on Tuesday. After it provoked the predictable outrage, Squatty Potty issued a statement late Tuesday that advertising featuring Griffin that went up earlier this month has been suspended.

“We were shocked and disappointed to learn about the image Ms. Griffin shared today,” said Squatty Potty CEO Bobby Edwards in a statement. “It was deeply inappropriate and runs contrary to the core values our company stands for. In response, Squatty Potty has suspended its ad campaign featuring Ms. Griffin. We have acted swiftly and decisively to demonstrate our commitment to a culture of decency, civility and tolerance.”

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Retailers Need to Rethink Their Customers' Search (It's Not Just on Google)


Retail is undergoing a major change. This change has been on the horizon for years, but 2017 seems to be a tipping point for the industry. Retail stores are closing in record numbers. Week after week, major news outlets report on the trend, highlighting empty storefronts in vibrant neighborhoods like SoHo in New York City, and smaller crowds at shopping malls across the country.

Last year, online retail totaled 10% of retail sales; in the next 24 months, it will surpass 15% of total retail sales — a massive increase.

Perhaps the best indicator that retail is suffering is Amazon’s incredible success. Amazon now accounts for more than 40% of all U.S. ecommerce sales. When you consider that Amazon is just one of the many options consumers have for online shopping, you start to wonder how any retailer can catch up.

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Air Conditioner Coolers – The Ryobi Air Conditioned Cooler Offers Impressive Cooling Power (GALLERY)

(TrendHunter.com) Most coolers are designed to help keep the internal compartment cool and that’s about it, but the Ryobi Air Conditioned Cooler aims to change this with a design that is capable of even cooling…

Professional Hair Trimming Tools – The Panasonic ER-GK60-W Men's Body Trimmer Works from Head to Toe (GALLERY)

(TrendHunter.com) The Panasonic ER-GK60-W Men’s Body Trimmer is a versatile device that makes it possible for guys to trim hair that’s present all over their body in a quick amount of time when compared…

What's the role for social automation after #WalkersWave and #Instafraud?

The use of automated content and engagement is on the increase but recent events have given the practice a bad rap. Jellyfish social media director Hannah Dempsey assesses the issue from the perspectives of agencies, consumers, bloggers and brands.

Nokia owner picks Essence and Mindshare for global media

HMD Global, the owner of Nokia, has hired Essence and Mindshare to its £80m global media account.

Above & Beyond hires creative entrepreneurs

Above & Beyond has poached a pair of entrepreneurial creatives from CHI & Partners and Sunshine to bolster the agency’s creative department.

Ogilvy & Mather wins Halls Euro account

Mondelez International has picked Ogilvy & Mather London for its Halls ad account across Europe.

Will GDPR impact my digital out-of-home campaign?

In our GDPR Q&A series we get answers from experts to your burning questions about data regulations and compliance.

Uefa aims to give women's football the Beyoncé factor in pan-European campaign

Europe’s governing football body is today kicking off its first pan-European campaign for women’s football, #WePlayStrong, in a bid to make the beautiful game the number one sport for women across all 55 of its member nations – from Iceland to Kazakhstan.

Do what you love: key industry issues from Wacl Gather

Be braver, work hard and be yourself were three pieces of advice given by Wacl Gather speakers, say the event’s co-chairs.

JC Penney Chases After Men With First Strahan Spot


Forget getting gifts from others on Father’s DayJC Penney wants men to buy for themselves every day of the year. Looking to lift struggling sales, the retailer is going after a bright spot — men– with a campaign breaking ahead of the June 18 holiday for dads.

The push begins with its first TV spot featuring football star-turned-talk-show-host Michael Strahan airing June 7. The chain is expanding its relationship with Strahan, who has had an apparel line at JC Penney since 2015, to now include underwear.

“Last year was heavy into promotional, but you won’t see those same conversations this year,” said James Starke, senior VP-men’s at JC Penney. “Instead of being smack-in-the-face promotional, we’re talking to the customer in a different way using wit and humor.” A few years ago, the 1,000-unit chain conducted research to find out how best to communicate with men shopping for themselves. Using Strahan, a “guy’s guy” in the new messaging is one way to get through to that customer, said John Tighe, exec VP-chief merchant.

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Free the Bid: Women Directors Ready For Their Close-Ups


If the ad industry is serious about advancing women, it should take a cue from Free the Bid.

The initiative began last September as a means to give women directors more of a crack at ad work. It asked agencies to commit to including a woman director on every triple-bid project, production companies to sign more female directors and marketers to seek one female bid on each of their commercial productions.

In the eight months since, it has opened a lot of eyes and, at least anecdotally, produced results.

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The Rise of the Robo-Restaurant (And Other Eating Out Trends)


Don’t forget to tip your robot: From meat slicers to machines that put just the right amount of rice on seaweed wraps for sushi, “robotics could become a bigger trend with labor costs the way they are,” said Morningstar restaurant analyst R.J. Hottovy. Take, for example, Sally. With the $30,000 Sally, a person chooses ingredients from 21 choices on a touchscreen, places a bowl at the bottom of the machine and watches as the selected items drop in from refrigerated containers in a vending machine-type contraption.

Drone home (delivery): CookTek makes insulated bags with induction heating to keep food hot during delivery. While CookTek is not in the drone business, the company did test it out, using a drone to carry one of its cordless bags to a boat in the middle of a lake. “It’s probably about three years away,” said Dan Farmer, general manager, CookTek operations.

Bottom’s up: No one wants too much foam on the top of a draft beer. ReverseTap has systems that fill from the bottom, cutting down on waste. There’s also a version for one of the latest buzzworthy trends in nonalcoholic beverages: nitro coffee. ReverseTap fills its specialized cups hands-free, so bartenders and baristas can tend to other tasks. And light-up technology adds a bit of pizzazz that might tempt people to order. Machines start around $1,000, with cups ranging from 23 cents each for the smallest plastic version to about $6 each for glass models, according to Micah Taylor, the company’s California-based director of sales and marketing.

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Advertising Is Still a Boys' Club


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Four Things to Expect from Walmart's Shareholder Week


Good times or bad, Walmart’s shareholder’s meeting is always a huge celebration. In fact, it’s not just a meeting, or a day. It’s a Shareholder’s Week, where employees (associates) from around the world gather.

This year, the giant retailer has more to celebrate than usual including a big spike in e-commerce sales last quarter, three years of same-store sales growth, and pats on the back from many analysts. The stock is up 11% the past year. That’s a notch below the 15% for the S&P 500, and further below Costco (18%) and Amazon (39%). But it’s way better than most legacy retailers like Target, Kroger and Dollar General, all down double digits.

With that in mind, here four faces of Walmart expected to show up in Northwest Arkansas this week.

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Megyn Kelly, on NBC With New Shows, Moves Past Trump Turmoil

The former Fox News star, who called her time away from TV “awesome,” will return Sunday with “Sunday Night with Megyn Kelly.”

Latimer Group spins off co-creation platform Bulbshare

A series of successful campaigns with Unilever, BBC and Public Health England has fuelled Latimer Group’s decision to launch its co-creation platform, Bulbshare, as a standalone tech company.

A year before GDPR and most marketers still fail the consent test

Nearly three-quarters (72%) of marketers surveyed either cannot answer or incorrectly list the conditions of meeting GDPR requirements for “opt-in” consent.