May
31
De Blasio Honors Jimmy Breslin in Name, if Not in Spirit
Posted in: UncategorizedAmid an elaborate display of the sign, city officials avoided media questions at an event for the newspaper columnist and advocate of ordinary New Yorkers.
May
31
Notebook: The Enduring Appeal of Seeing Trump as Chess Master in Chief
Posted in: UncategorizedBoth his supporters and his opposition talk about the president as if he’s a strategic genius, despite considerable evidence to the contrary.
May
31
Times Will Offer Employee Buyouts and Eliminate Public Editor’s Role
Posted in: UncategorizedThe company expects to be able to hire as many as 100 more journalists with the money it saves from reducing layers of editing, senior newsroom leaders said.
May
31
Shipping Container Athletic Stores – The Nike Pop-Up in Rio Was Created with an Industrial Aesthetic (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Nike pop-up store in Rio was created for last year’s Olympic games and designed by the studio GTM Cenografia.
The temporary retail space was inspired by “shipping containers and…
May
31
Johnston Press merges print and digital
Posted in: UncategorizedJohnston Press, the publisher of the i newspaper, is merging its print and digital functions as it aims to balance the two areas in each market.
May
31
Brand tattoos should remind marketers that loyalty needs to be reinforced
Posted in: UncategorizedA tattoo of your logo is flattering, but don’t get carried away by overzealous brand love, writes the chief strategy officer of Saffron Brand Communications.
May
31
Channel 4 launches content first with Snapchat
Posted in: UncategorizedChannel 4 wants to drive more younger viewers to its drama series Ackley Bridge by targeting exclusive content to them on Snapchat.
May
31
Campaign TV: Evening Standard wants Food Month to be London's 'biggest-ever festival'
Posted in: UncategorizedThe Evening Standard wants to create London’s biggest-ever festival, the paper’s commercial chief told Campaign at the official launch of London Food Month.
May
31
Anúncio assusta e fotografa pedestres atravessando a rua na hora errada
Posted in: Uncategorized
O órgão francês de segurança, DRIEA, decidiu fazer uma ação de conscientização muito peculiar no país. Para mostrar aos pedestres que atravessar na rua com o sinal fechado é um problema, eles desenharam uma ação que conscientiza pelo susto. O órgão instalou em alguns cruzamentos um painel especial, que toda vez que alguém começasse a […]
> LEIA MAIS: Anúncio assusta e fotografa pedestres atravessando a rua na hora errada
May
31
Wednesday Morning Stir
Posted in: Uncategorized-After mcgarrybowen reintroduced the Budweiser frogs for the U.K. launch of Bud Light, Bud Light U.K. will launch a 24-hour livestream of 17 real frogs called “Frog TV” (video above).
-Leo Burnett Group shopper marketing division Arc Worldwide expanded with new offices in New York and Northwest Arkansas and a series of executive hires and promotions.
-Squatty Potty discontinued its campaign starring Kathy Griffin and cut ties with the comedian, following a photo shoot in which she posed with a bloody, severed Donald Trump head prop.
-AdAge examined gender discrimination in the industry, concluded “Advertising is Still a Boys’ Club.”
-Publicis created a “next generation” board of the agency’s future leaders.
-Some Native American groups are upset with Airbnb for advertising a TeePee experience in Joshua Tree National Park as “true Sioux style.”
-Twitter is introducing new features to promote live video.
May
31
Artist Who Put Peeing Dog Next to Fearless Girl Tells Us Why He Loathes the Famous Statue
Posted in: Uncategorized“I was just bored on a Sunday making papier-m?ch?.” The Memorial Day weekend proved more consequential than expected for New York City artist Alex Gardega, who has received a rush of media attention for responding to McCann’s famous “Fearless Girl” statue by briefly placing a sculpture of his own next to it: “Sketchy Dog,” a…
May
31
Squatty Potty Drops Kathy Griffin Over Shock Photos With ‘Beheaded’ Trump
Posted in: UncategorizedCondemnation of Kathy Griffin has been swift and bipartisan after images emerged from a photo shoot in which she posed with a replica of a bloody, severed head of Donald Trump. Now, Squatty Potty, which employed Griffin for an ad campaign that broke just a few weeks ago, has discontinued the campaign and cut ties…
May
31
Why KFC Paid to Put Colonel Sanders in an Obscure California High School Yearbook
Posted in: UncategorizedIt’s hard to reach young people with advertising, especially in print. But one publication you know they consume obsessively is their high school yearbook. This spring, KFC is reaping the rewards of a hypertargeted media buy in just one yearbook–at the urging of a student. Hannah Hightman reached out to advertisers through their agencies and…
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