Hepachofa: This is gonna get ugly – Bed

Hepachofa: This is gonna get ugly – Entrance

Hepachofa: This is gonna get ugly – Poker

Treccani: The Clown

Treccani: The Clown

Video of Treccani: The Clown

BBC: Being Human

BBC, Being Human: Robot

Video of BBC, Being Human: Robot

Acadomia: Hairdresser

Acadomia: Shark

Acadomia: Mermaid

Peloton: Hello. Let's Go.

Peloton | Hello. Let’s Go.

Video of Peloton | Hello. Let’s Go.

The noble art of copycat? / Royalement similaire?

THE ORIGINAL?
Mc Donald’s « Royal with chili » 2014
Source : Coloribus
Agency : TBWA Zurich (Switzerland)
LESS ORIGINAL
Bornier “since 1816” – 2017
Source : Coloribus
Ag : Mc Cann
(Czech Rep)

Ubisoft apresenta novo logo

Redesign marca nova fase da empresa, que vai muito além do desenvolvimento de games

> LEIA MAIS: Ubisoft apresenta novo logo

Canal no Twitch deixa público escolher quais ações comprar e vender na bolsa

O gênero “Twitch Plays…” ficou conhecido com o primeiro Twitch Plays Pokémon. E desde então o serviço de transmissão foi usado de outras formas para deixar o público escolher os caminhos de um jogo, baseado na votação. Agora esse gênero ganhou um novo tipo de jogatina essa semana, na forma do StockStream. O canal permite […]

> LEIA MAIS: Canal no Twitch deixa público escolher quais ações comprar e vender na bolsa

Nadar com crocodilos é mais seguro do que fumar, diz campanha para Dia Mundial Sem Tabaco

Hoje é Dia Mundial Sem Tabaco, data criada pela Organização Mundial de Saúde para promover 24 horas de abstinência do fumo e para e chamar a atenção sobre os riscos do cigarro. Aqui no Brasil e ADESF, Associação de Defesa da Saúde do Fumante, lançou uma série de três vídeos com um interessante comparativo sobre […]

> LEIA MAIS: Nadar com crocodilos é mais seguro do que fumar, diz campanha para Dia Mundial Sem Tabaco

Deep Focus Consolidates West Coast Operations in L.A., Closes San Francisco Office

Engine Group agency Deep Focus has consolidated its West Coast operations in Los Angeles and closed its San Francisco office.

Deep Focus founder and CEO Ian Schafer attributed the decision to “unpredictability of San Francisco markets” and the “rising costs of maintaining an office out there,” adding, “we decided to consolidate to a position of strength.”

The Los Angeles office launched in mid-2015 with Engine Group utilizing staffers from its entertainment agency Trailer Park to fill out the operation. Deep Focus’ L.A. office is still a relatively small operation, employing around a dozen in service of Neutrogena, as well as unspecified local clients.

Schafer says that Deep Focus’ west coast operations have been collaborating with Trailer Park on creative and production work and will continue to do so.

Approximately eight people were laid off as a result of the San Francisco office closing. Adam Walden, who has served as that office’s president since January of 2016 and previously held the general manager title after his former employer Noise was absorbed by Deep Focus, decided not to make the move to Los Angeles.

Deep Focus L.A. does not currently plan to hire a new president.

TBWA Promotes Garbutt to Global Chief Creative Officer, Davies Joins Irish International


TBWA Worldwide has promoted global creative president Chris Garbutt to the role of global chief creative officer. With Garbutt’s promotion, John Hunt becomes creative chairman of TBWA Worldwide, formally passing TBWA’s creative leadership to Garbutt. Garbutt has won over 100 Cannes Lions in his career, including three Grand Prix awards. He returned to TBWA in 2015 from Ogilvy & Mather East in New York, where he served as chief creative officer. Previously, Garbutt was chief creative officer of the Ogilvy network’s Paris office and prior to that executive creative director at TBWA/Paris. A native of Cape Town, South Africa, Garbutt began his career in Johannesburg as a creative director at TBWA/Hunt/Lascaris, where he spent four years working under the tutelage of Hunt.

Continue reading at AdAge.com

New Publicis CEO Takes Over Tomorrow but Lvy Won't Fade Away


Maurice Lvy will continue to work full time for Publicis Groupe after he steps down as chairman and CEO at the end of today.

In his new role as chairman of the supervisory board, the 75 year-old will receive compensation of 2.8 million per annum. That’s more than the 2.5 million total he earned as CEO in 2016, a figure approved by shareholder vote on Wednesday.

At the annual shareholder meeting in Paris, Lvy claimed that he would have liked to “tiptoe out” from the agency holding-company giant, whose portfolio includes Saatchi & Saatchi, Publicis.Sapient, Leo Burnett and Publicis Worldwide.

Continue reading at AdAge.com

JetBlue Tests Face Recognition to Scrap Boarding Passes


JetBlue Airways plans to test facial-recognition technology to match travelers to passport or visa photos, adding to efforts by other carriers to eliminate the need for boarding passes.

The JetBlue program will start next month on flights from Boston’s Logan International Airport to Aruba’s Queen Beatrix International Airport, the airline said Wednesday.

The testing highlights efforts by carriers to speed customers through congested airports while increasing security. Europe’s KLM airline in February began testing face-scanning technology for boarding at Amsterdam’s Schiphol Airport. Delta this month said it would attempt a self-serve process for checking bags at one airport using facial recognition and has tested limited use of fingerprints for some loyalty-program members.

Continue reading at AdAge.com

Who Wore It Best? The Daily News or the New York Post?


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, May 30:

What keeps you awake at night? The whole Trump-Russia thing? (See No. 1, below.) The United States’ deteriorating relationships with its European allies? (No. 3.) A stomach ache and/or headache from eating too many champagne popsicles? (No. 2.) If you anwered “yes” to any of the above … WRONG. The correct answer is nothing. Nothing keeps you awake at night (see No. 7). Anyway, let’s get started …

1. It never ends. “Russian government officials discussed having potentially ‘derogatory’ information about then-presidential candidate Donald Trump and some of his top aides in conversations intercepted by US intelligence during the 2016 election, according to two former intelligence officials and a congressional source,” per a CNN report by Pamela Brown, Jim Sciutto and Dana Bash. The information was “financial in nature and said the discussion centered on whether the Russians had leverage over Trump’s inner circle. … But the sources … cautioned the Russian claims to one another ‘could have been exaggerated or even made up’ as part of a disinformation campaign that the Russians did during the election.”

Continue reading at AdAge.com

Workers Who Probed Ivanka Trump-Linked Factories Missing


Two Chinese labor activists were reported missing, with a third detained by police, while they were investigating labor conditions at a factory that manufactured Ivanka Trump shoes, according to a workers advocacy group.

Hua Haifeng, Li Zhao and Su Heng, working undercover under the direction of New York-based China Labor Watch at a factory operated by shoe manufacturer Huajian Group in the southeast province of Jiangxi, have been unreachable by phone over the weekend, said Li Qiang, the founder of the advocacy group. Hua’s wife was contacted by local police by phone Tuesday afternoon and told that he’s been detained for illegal eavesdropping, said the wife, Deng Guimian.

Huajian’s facility is one of 15 factories that make products for the brand founded by the daughter of U.S. President Donald Trump that China Labor Watch said it has been investigating in the past year.

Continue reading at AdAge.com

Marketers, What's Your Covfefe Strategy?


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, May 31:

One of the running in-jokes at Ad Age among the editors and reporters has to do with the fact that whenever something stupidly viral happens in the culture, random publicists will quickly email to suggest why the CEO they represent is an expert on it, or why the product they shill is relevant to it, or why Ad Age should be doing a story about how “savvy” marketers can “leverage” said stupidly viral thing. Now that President Trump has unleashed covfefe (see No. 1, below), I’ve actually already decided on my own personal covfefe strategy — with a little help from the Merriam-Webster Twitter account (see the last line in the tweet embedded in No. 7, below). Anyway, let’s get started …

1. Covfefegate! “And on the 132nd day, just after midnight,” Matt Flegenheimer of The New York Times writes, “President Trump had at last delivered the nation to something approaching unity — in bewilderment, if nothing else. The state of our union was covfefe.” Flegenheimer’s piece is a wry tick-tock of the social media reaction to Trump’s now-deleted 12:06 a.m. tweet (“Despite the constant negative press covfefe”) — including the president’s own 6:09 a.m. folllow-up tweet.

Continue reading at AdAge.com