May
23
Google uses AI to offer free cross-channel, multi-platform attribution tools on analytics
Posted in: UncategorizedGoogle has launched a new product that it claims will measure the impact of marketing across devices and channels.
May
23
Meet the Robotics Wiz Behind Old Spice’s Giant Mechanical Sea Creature
Posted in: UncategorizedUnless you’ve been lost at sea, you’ve probably heard about the giant robotic squid that Old Spice deployed last weekend for a wacky, high-profile internet game on Twitch. (It generated plenty of ink!) The breathtaking beastie starred in a game called S.Q.U.I.D. (Shared Quests Uniting Individual Dudes), which was live-streamed Friday, Saturday and Sunday at…
May
23
Amid Plummeting Sales, JC Penney Taps New CMO With 'Broad Retail Expertise'
Posted in: Uncategorized
After two months without a top marketer, JC Penney has named a new CMO. The Texas-based retailer has tapped Marci Grebstein as exec VP-chief marketing officer, filling the position left vacant by Mary Beth West, who left for Hershey in March. Grebstein, who was most recently CMO at home improvement retailer Lowe’s, will join the 1,000-unit chain in June.
Marvin Ellison, CEO of JC Penney, touted Grebstein’s digital capabilities and use of data. On a recent conference call, Ellison noted that the brand plans to focus on more digital and social marketing.
It’s not an easy time to be an apparel marketer.
May
23
Machine Learning: Beware the Bias
Posted in: Uncategorized
In the past year or so, I’ve been struck by how we tend to anthropomorphize the machines and mechanize the human beings whose data we rely on. The machines are “ingesting,” “consuming,” and “learning,” while people’s life stories, videos and loved-ones photos –the meaningful moments of their lives — are flattened into consumable “documents” or “transactions.”
This observation is not an excuse to rant against artificial intelligence. On the contrary, the more I work with machine learning, the more appreciative I am of its accuracy and productivity benefits. Rather, it is a call to recognize why human intelligence and compassion are, and will remain, a necessary companion to AI.
Why? Because AI falsely seduces us into believing that the software’s conclusions are somehow “objective,” free of the bias that inevitably informs purely human-based methods of interpretation.
May
23
Feature: Jared Kushner’s Other Real Estate Empire
Posted in: UncategorizedBaltimore-area renters complain about a property owner who they say neglects their homes and often sues when they leave. Few of them know the landlord is the president’s son-in-law.
May
23
How Criteo's new bidder increased Telegraph's programmatic income by 69%
Posted in: UncategorizedCriteo has launched a new header bidding solution that connects publisher inventory to the platform’s 15,000 clients.
May
23
Netflix Got Pete Souza, Obama’s Photographer, to Shoot ‘Candids’ of Frank Underwood
Posted in: UncategorizedNetflix has always enjoyed dipping into the real world for its House of Cards marketing. Most famously, it did so with the “FU 2016” campaign via BBH, which including running a campaign ad for Frank Underwood during a Republican presidential debate in December 2015. Now, as Season 5 approaches, the show is again delightfully blurring…
May
23
Drink or Salute? Bud Makes Patriotic Play With Camo Bottles
Posted in: Uncategorized
Summer is coming — and so are Budweiser’s patriotic beer pitches.
The brew is getting particularly aggressive this year with limited-edition aluminum bottles draped in a camouflage design. The brand is also bringing back its “America” branded bottles and cans that debuted last summer drawing cheers and jeers.
Bud is positioning its camouflage bottles as a tribute to veterans and military personnel. Bud replaced its regular brand credo on the bottles with what it described as a letter of gratitude with language such as, “With every waving flag, with every hand-covered heart, we declare our gratitude.” Also included are lyrics from “The Star Spangled Banner,” and “E Pluribus Unum.”
May
23
Kelly's of Cornwall offers Cornish vocabulary tips in new campaign
Posted in: UncategorizedIce cream brand Kelly’s of Cornwall is following last year’s groundbreaking TV ad – the first spoken entirely in the Cornish language – with a series of four films offering Cornish vocabulary tips to budding linguists.
May
23
Three trades purple Muppet for 'giraffe-amingo' in new brand campaign
Posted in: UncategorizedThree has dropped its purple Muppet mascot in favour of an animal hybrid in a new campaign promoting the network’s free roaming feature.
May
23
Which? appoints Grey to position it as a campaigning force for consumers
Posted in: UncategorizedWhich? has appointed Grey London as it looks to become a stronger campaigning force for consumers.
May
23
Gen Z Hates Your Ads … But They Love Your Videos
Posted in: Uncategorized
Display advertising is broken because the advertising industry is too focused on its own revenue, not the bad user experience it’s creating.
While there are a lot of ad formats that brands and publishers are moving to displace, there’s not been enough innovation in display itself. Consider: the first banner ad created back in 1994 doesn’t look that different from some the ads we see today.
Today’s consumers will do almost anything to avoid a digital ad (30% of all internet users will block ads by 2018). The challenges faced by the industry today — click fraud, viewability, ad blockers and people not clicking ads — are all rooted in terrible end-user experiences.
May
23
Format: Creative minds do it better at Format.com
Posted in: Uncategorized
Film
Format
Few can do what you do is Format’s message for all creative professionals. To share this message with the world, we’ve create a series of ads that showcase the creativity of our community.
From zip line modeling and pancake flipping to falconry and the dark arts, we’re celebrating everything that creative professionals—photographers, models, designers, artists, fashion designers, illustrators—are better at.
Creative Director:Marshall Lorenzo
Production Company:Nimble Content, Holiday Films
Executive Producer:Andrew Lynch
Director:Brett Blackwell
Postproduction:Nimble Content
May
23
Intersport: #RunTheSpring
Posted in: Uncategorized
Online
Intersport
Advertising Agency:Les Gaulois, France
Chief Creative Officer:Xavier Beauregard
Creative Director:Alexandre Drouillard
Art Director:Aurelien Bigot
Copywriter:Benjamin Le Coz
Tv Production:Ingrid Vasseur, Jennifer Braux
Production:Sovage
Director:Lucas Posson
Producer:Willy Morence
Postproduction:Hercules
May
23
Moleskine: Mug, Pour
Posted in: UncategorizedPrint
Moleskine
Advertising Agency:Leo Burnett, Milan, Italy
Executive Creative Directors:Francesco Bozza, Alessandro Antonini
Associate Creative Directors:Diego Mendozza, Francesco Simonetti
Art Director:Fabio Lista
Copywriter:Daniel Cantrell
Account Director:Carlotta Piccaluga
Junior Account Executive:Maurizio Cambianica
Art Buyer:Giada Cioffi
Photographers:Giovanni Panizza
May
23
Night Run: Shoe Sole City
Posted in: UncategorizedMedia, Outdoor
Nike
Advertising Agency:Y&R, São Paulo, Brazil
Executive Creative Director:Rafael Pitanguy
Creative Director:Victor Sant´anna
Art Director:Ronaldo Fonseca
Copywriter:Pedro Guerra
Head Of Art:Felipe Pavani
Illustrator:Rodolfo Martins
May
23
Grolsch: Grolsch 0.0% Radler
Posted in: Uncategorized
Media, Film
Grolsch
Grolsch 0.0% Radler is an adult alternative to soft drinks. It’s really brewed and using real lemon juice for a really refreshing taste. The production of the product is a natural process that has been used for thousands of years: the brewing of water, yeast, malt and hops and this produces a natural carbonic acid; which is then mixed with real fruit juice.
To highlight that Grolsch 0.0% Radler is made with real lemon juice — Fitzroy has developed an advertisement made with real lemon juice.
Advertising Agency:Fitzroy Amsterdam, Netherlands
May
23
HearLife Clinic: Crickets, Birds, Dolphins, Lost Frequency
Posted in: Uncategorized
Radio
HearLife Clinic
Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test.
Advertising Agency:FP7/McCann, Dubai, United Arab Emirates
Production:Mint
Sound:Bkp
May
23
Heart and Stroke Foundation: 16 and Under
Posted in: Uncategorized
Integrated
Heart and Stroke Foundation
Advertising Agency:John St, Toronto, Canada
Executive Creative Directors:Stephen Jurisic, Angus Tucker
Copywriters:Tracy Wan, Stephie Coplan
Art Director:Amy O’Neill
Account Executive:Jaclyn Cooper
Account Director:Leah Lanza
Account Senior Team Leader:Melissa Tobenstein
Film:Skins and Bones
Director:Taso Alexander
Executive Producer:Liane Thomas
Line Producer:Luke Byrant
DoP:Rob Scarborough
Production Designer:Clinton Maynard
Wardrobe:Amanda Shaw
Editing:School
Editor:Matthew Kett
Assistant Editor:Mallory Robbins
Executive Post Producer:Emily Torontow?
Production Company:The Vanity
Colourist:Andrew Exworth
Vfx Artist:Kaelem Cahill
Producer:Kayla Baxter, Adam Damelin
Music Production:Eggplant Collective
Audio Engineer:Nathan Handy
Audio Director:Adam Damelin
Executive Audio Producer:Nicola Treadgold
Casting:Jigsaw Casting
Casting Director:Shasta Lutz
May
23
Movistar: Love Story
Posted in: Uncategorized
Film
Movistar
Advertising Agency:Y&R, Mexico City, Mexico
Creative Directors:Luís “madruga” Enríquez, Rodrigo Casas
Chief Executive Officer:Hector Fernandez
Chief Creative Officer:Saúl Escobar
General Creative Director:Karla Santa Anna
Producer:Juan Pablo Osio
Vp:Adriana Veytia
Client Services:Adriana Veytia
Vp – Planning:Natalia Berrio
Head Of Art:Luís “madruga” Enríquez
Copywriter:Rodrigo Casas
Production Company:Wabi Productions
Director:Andrew Lang
Managing Director:Alan Suárez
Managing Executive Producer:Denise Mendoza
Executive Producer:Melissa Brown
DoP:Rafael Lluch
1st AD:Jorge Sempre
Production Manager:Adriana Vera
Location Manager:Fernando Martinez
Art Director:Miguel Angel Cerda
Stylist:Ana Vazquez
Makeup:Alicia de la Rosa
Hair Dresser:Alicia de la Rosa
Steady Cam:David Echeverria
Casting:Mariam Grande
Post Producer:Pablo Sanchez
Audio:Rodolfo Romero
Sound Studio:Silence
Post Production Studio:Urbano Lab
Music Stylist:Jesper Gadeberg
Sound Track:Flora Cash
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