May
23
May
23
AIA: Open Aiya
Posted in: Uncategorized
For the first time ever a person can now call for help even if they can no longer reach for their phone. By shouting “Hey Siri, Open AIYA.”, the app will automatically send an SMS and warn your family, friends and emergency services. Including your exact GPS location. No buttons to push. No apps to open. Just your voice.
May
23
P&G consolidates UK media account into Publicis Media
Posted in: UncategorizedPublicis Media Group has retained Procter & Gamble’s £210m UK media account, expanding its remit to include all media planning, scheduling and buying.
May
23
Saying 'Let's Beat Up Fat Kids' Is OK on Facebook, According to Leaked Moderator Guidelines
Posted in: Uncategorized
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Monday, May 22:
Crunched for time? Here’s your executive summary in one sentence: Drake won some more awards (see No. 5, below), President Trump touched an orb (No. 1), Jared Kushner is touching a few nerves (No. 4) and “President Trump” & Friends sang “Hallelujah” on “SNL” (No. 7). Anyway, let’s get started …
1. So this happened:
May
23
Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads
Posted in: Uncategorized
Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.
A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such as age, gender and location.
“It’s a new tool that allows publishers to sell their ad space directly to advertisers using Facebook’s ‘people-based’ system,” said Brian Boland, VP of publisher solutions at Facbeook.
May
23
Amazon TV Service Helps Starz, HBO Stand Out in Netflix Era
Posted in: Uncategorized
Media companies hoping to challenge Netflix and YouTube with their own online services are getting a huge boost from an unexpected source: Amazon.
For about a year and a half, Amazon’s Prime membership service has been promoting subscriptions ranging from the well-known HBO and Starz to niche services like Gaia and Acorn TV, along with its own offerings including the award-winning comedy “Transparent.” On Monday, the world’s largest online retailer said the effort will expand to the U.K., Germany and Austria with 25 to 42 live and on-demand channels from its partners.
Amazon Channels is the closest TV viewers can get to the dream of a la carte TV, where subscribers pick the program sources they want instead of buying a bundle from DirecTV or Sky Plc that includes networks they never watch. The success of the initiative has surprised the Seattle-based retailer, which has put off plans for its own live service and is creating new channels focused on anime and Bollywood.
May
23
Huawei: P9 Route
Posted in: Uncategorized
With Promperu and the people collaboration we create a different route through majestic but little known places of the Country, with the aim of promoting them in the world through impressive photos from a Huawei P9.
May
23
Campaign TV: behind the scenes of Kelly's of Cornwall's new campaign
Posted in: UncategorizedThe ice-cream brand partner up with Isobel once again after the tremendous success of last year’s TV ad revolving around the Cornish language.
May
23
Depeche Mode Turns Over Its Facebook Page to Fans — for an Entire Year
Posted in: Uncategorized
In order to get through her chemotherapy, cancer survivor and single mom Liz Dwyer wore the shirt of her favorite band, ’80s synth pop icons Depeche Mode, every time she would go for treatment. “It would remind me of all the good memories and keep me feeling like I was alive again,” she says in a video for the band, wiping away tears.
Hers is just one of the many stories now on the band’s Facebook page, which Depeche Mode has turned over to a different fan to moderate — every day, for a year. The idea is geared toward promoting the release of the band’s 14th studio album, “Spirit,” and the concert tour it began May 5 in Stockholm.
More then 3,000 people applied earlier this year after lead singer Dave Gahan posted a message inviting people to participate. Depeche Mode’s management team has also helped secure celebrity fans’ involvement. In addition to Dwyer, moderators have included a journalism student, astronaut Tim Peake, Tony Hawk (who brought in his friend Trent Reznor) and most recently Linkin Park. The band took over the page Friday, the day its own new album came out.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.