May
23
May
23
Engen Petroleum: Put a Little F1 in Your Tank
Posted in: Uncategorized
May
23
Texto atribuído ao juiz Sérgio Moro é, na verdade, um comercial da Coca-Cola
Posted in: Uncategorized
Notícia falsa tem circulado nas redes sociais
> LEIA MAIS: Texto atribuído ao juiz Sérgio Moro é, na verdade, um comercial da Coca-Cola
May
23
We Hear: Post-M&A Changes at San Francisco’s Heat and MUH-TAY-ZIK | HOF-FER
Posted in: UncategorizedSan Francisco agencies Heat and MUH-TAY-ZIK |HOF-FER have traded talent. Specifically, director of talent Katie Ramp, who moved from the former shop to the latter after nearly 6 years.
Both agencies have made some changes since they were acquired last year by Deloitte and VCCP, respectively. (No, the latter deal was not a “traditional” M&A. But its details remain unclear.)
As we hear it, new business efforts have been challenging for both shops over the past year, with many pitches but no PR-worthy wins.
According to one party with direct knowledge of the matter, Heat has increasingly been working on Deloitte-related projects as its parent company becomes one of its largest clients. Longtime employees have adjusted, and some members of the leadership team are allegedly constrained by generous “golden handcuffs” benefits packages designed to discourage them from going elsewhere.
That said, Heat did hire several parties away from shops like AKQA, Pereira & O’Dell, VB&P and Havas directly after the Deloitte deal. It then opened a New York office led by founders Steve Stone and John Elder with Evan Slater on creative, and its c-suite remains largely unchanged.
On the MUH-TAY-ZIK | HOF-FER side, the agency went thorough a small round of layoffs in both offices earlier in May, several months after promoting four new associate partners. As we hear it, less than ten individuals were affected, though the group did include creative director Todd Bois.
An agency spokesperson declined to comment on the news.
For the parent companies, Deloitte recently announced a new partnership with British engineering company McLaren Applied Technologies to “build data-driven business products” while VCCP debuted its first campaign as Canon’s new global creative AOR.
May
23
Mother's Day Passes but Mother's Day Ads Continue Online
Posted in: Uncategorized
Marketers never let a holiday go to waste. Nor do they easily let it slip away.
The week after Mother’s Day included plenty of views for a pair of ads keyed to the holiday just past, LG’s space-themed video and Lysol’s “Protect Like a Mother.”
The rankings by Visible Measures for the seven days through the end of Sunday, as always, reflect not only “organic” views initiated by consumers who want to watch the clips but paid views that surface as pre-roll or other ad placements online.
May
23
'She's Such an Idiot': Does Your Boss Know You Said That About Her on Slack?
Posted in: Uncategorized
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, May 23:
1. Via The Guardian: “‘Terror at the Arena’: how the papers reacted to Manchester attack,” which rounds up front pages from late-edition U.K. newspapers. Here’s the Manchester Evening News’ cover:
The same image appears stateside on the front page of the New York Daily News:
May
23
Mother's Day Passes but Mother's Day Ads Continue Online
Posted in: Uncategorized
Marketers never let a holiday go to waste. Nor do they easily let it slip away.
The week after Mother’s Day included plenty of views for a pair of ads keyed to the holiday just past, LG’s space-themed video and Lysol’s “Protect Like a Mother.”
The rankings by Visible Measures for the seven days through the end of Sunday, as always, reflect not only “organic” views initiated by consumers who want to watch the clips but paid views that surface as pre-roll or other ad placements online.
May
23
Urban Vision: Ad/Sorbent
Posted in: Uncategorized
May
23
Jontex volta a investir em publicidade com campanha “Esse é o X da Questão”
Posted in: Uncategorized
A Jontex resolveu voltar a investir em publicidade no Brasil, após dois anos sem um anúncio no ar. Mas não é por estar fora da publicidade que eles não notaram as tendências da área. O novo anúncio (veja acima) já inclui casais de diferentes gêneros e sexualidades, mostrando que o importante é proteção pra todos […]
> LEIA MAIS: Jontex volta a investir em publicidade com campanha “Esse é o X da Questão”
May
23
The Barbarian Group Builds Out Its Executive Team with Another Publicis Veteran
Posted in: UncategorizedThe Barbarian Group has hired Chuck Fletcher as its new chief technology officer.
The Razorfish veteran’s appointment also marks the second time in recent months that the Cheil Worldwide network has hired a Publicis Groupe digital veteran for an executive position. Cathy Butler became CEO earlier this year after serving as DigitasLBi’s EVP and group director of North American digital products.
The release states that Fletcher and Butler intend to preserve the group’s spirit, which co-founder and former chairman Benjamin Palmer described as “make some rad shit” when announcing his exit last year.
“I’m excited to help Barbarian continue to strengthen its creative coding legacy,” Fletcher’s statement read. “I’ve always been a huge admirer of the agency’s technology teams that created the Cinder platform, and their phenomenal work with AR, large touch-screen experiences and the original iTunes visualizer. I’m humbled and honored to be a part of what’s next at Barbarian.”
Note that his quote touches on specific projects spanning Barbarian’s recent history. Like many of those involved in the group, Fletcher has also long specialized in emerging technologies. He ran the tech side of Razorfish’s Emerging Experiences group in New York, and in describing that role on LinkedIn he wrote, “I’m lucky that in any given week I get to work with Robots, Hololens, VR, IOT and lots of other random technologies.”
Fletcher’s most prominent previous agency job was a stint at Havas where he served as CTO and managing director of innovation at the New York office, launching and running the R&D unit MadSci Labs. He also worked at Wunderman and Grey Interactive in addition to serving as director of interactive technology at Sesame Workshop, the Sesame Street company.
Robert Christ most recently filled the CTO role before leaving the agency last summer amid a general exodus of Barbarian Group’s founders and principals. Earlier this month, Barbarian’s sister agency McKinney hired Joe Maglio of Havas as its New York CEO after moving into the former agency’s offices in a move to further consolidate parent company Cheil’s U.S. networks.
May
23
A Menacing Black Hole Embodies Marketers’ Greatest Fears in the Latest MailChimp Campaign
Posted in: UncategorizedYou’ve heard of MailChimp. And if you’ve followed the ad industry or listened to any podcasts over the past year-plus, you know what it isn’t: a shrimp, a blimp, a limp, or any other adorably rhyming object. But what does the company sell, exactly? According to the latest campaign from creative agency of record Droga5,…
May
23
For Marketers' Eyes Only: Roger Moore's Life in Ads
Posted in: UncategorizedRoger Moore, who has died at the age of 89, will forever be linked to James Bond, having appeared in the movie franchise seven times. But the British actor was also a well-practiced pitchman. He hawked everything from milk to cigarettes, with brands often seizing on his Bond flair. Below, a look at some of his commercial appearances:
He was seduced on the ski slopes in this ad for Tesco by Lowe:
May
23
'Twin Peaks’ Premiere Delivers Only Half a Million Viewers
Posted in: UncategorizedDavid Lynch’s series returned to TV after more than 25 years.
May
23
Fondation Visio: Dancing Romance
Posted in: Uncategorized
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