(TrendHunter.com) These novelty barbecue accessories make the perfect addition to any Memorial Day pool parties, barbecues, camping trips, or get-togethers you might have planned for the long weekend.
The fast…
For many years Hohes C was showcasing mums as caretakers, who provide kids with healthy fruit juice. We thought: it’s time to change this. Let’s give care back to the mums.
So, in 2017 exactly on Mother’s Day, we released a film. The response was overwhelming. People not only watched and shared the film, but they really took action – young people tagged their moms to invite them for a healthy jog.
Celebrities and opinion leaders supported our cause, shared their own stories and helped us to reach and mobilize more than 1 million. The cause became a real hot topic, people not only participated in it but even proposed different tips and programs on how we can give care back to our mums.
A fabricante de drones DJI anunciou hoje seu novo modelo, chamado Spark. O drone vem com uma curioso modo de controle: os gestos detectados direto pela câmera. Para decolar, o Spark precisa apenas ser ligado e enxergar a cara do dono – ele decola direto da palma da mão. Veja uma demonstração no vídeo acima. […]
> LEIA MAIS: Novo drone da DJI pode ser controlado por gestos
Here’s another answer to a timeless question: what do advertising creatives work on in their spare time?
When last we heard from former BBDO VP/creative director Alex Taylor, he and fellow copy guy Hunter Fine had taken to Craigslist to convince a bunch of strangers to try constructing IKEA furniture while tripping on the drugs.
His latest project is a bit more intimate: it’s the story of a man and the poor winter coat onto which he projects all of his anger, insecurity and a general sense of impotence in the face of a cruel and unforgiving world.
Here is “Killing the Coat.”
That was so bleak that we kind of loved it.
Taylor explained to us that he wrote the short late last year before reaching out to director Aaron Stoller of Biscuit, who was into the idea and agreed to shoot it.
The two spent several weeks working on the project along with some friends on the production side of the ad business. They then entered the short into several late 2016 film festivals, and now they’re actively promoting it to get a bit more attention from the old press.
Taylor, who has been a full-time freelancer for several years after working at some of the bigger New York shops, told us “Killing the Coat” isn’t quite autobiographical. But it certainly could be. We’ve been there, too.
Sadly, the garment itself did not survive the shoot.
CREDITS
Directed by: Aaron Stoller
Written by: Alex Taylor
Cast: Landall Goosby
Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Producer: Michelle Stark
Production Company: Biscuit Filmworks
Director of Photography: Bryan Newman
Assistant Director: Brad Stevenson
Production Designer: Robbie Freed
Editor: Chan Hatcher
Assistant Editor: Josh Miller
Editorial: No6
Sound Mix: Mike Franklin
Mix Assistant: Aaron Cornacchio
Audio Producer: Kate Vadnai
Colorist: Tim Masick
Would you buy this?
Dunkin’ Donuts is giving S’Mores flavored coffees a shot this summer, combining graham cracker, toasted marshmallow and chocolate flavors, available in hot and iced versions. Meanwhile, Skittles and Starburst are coming out with new spicy varieties branded “Sweet Heat” that were plugged at this week’s National Confectioners Association’s Sweets & Snacks Expo in Chicago.
Tweet of the week
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, Grubhub presents a fun, documentary-style short about a group of friends from Austin, Tex., debating how to pronounce “gyro,” “empanada” and more as they wait for their food delivery. In an ad for Pepsi Fire, a Dollar General store catches on fire (sorta). And Macy’s hypes its Memorial Day sale by showing ridiculously happy, attractive models frolicking in swimwear (30-50% off).
With a pair of recent projects, GIRLTALK HQ, a website dedicated to sharing daily news about global female empowerment topics, has sought to bring to light the everyday practices by people and company alike that undermine equality for women.
First, GIRLTALK HQ illuminated the Pink Tax – the fact that women pay on average 43 percent more for goods and services than men pay for comparable items. Working with BBDO Toronto, GIRLTALK HQ partnered with a Toronto coffee shop to starkly highlight such biased pricing policies by offering the same coffee at different prices for men and women.
Following the stunt last fall, GIRLTALK HQ launched a petition asking Canadians to support a ban of the Pink Tax. With the goal of 2,000 supporters reached, GIRLTALK HQ presented a formal appeal to Prime Minister Justin Trudeau and the Minister of Status of Women, Patty Hajdu asking for the Pink Tax be banned.
Now, the organization is calling attention to the fact that men interrupt women three times more than they do other men with a new radio spot. Listen here: https://www.youtube.com/watch?v=PmRioyi-mQo
“Uninterrupted,” which was also created by BBDO Toronto, features a woman breathlessly relating all the ways in which women’s voices go unheard, like statistics citing that men dominate 75% of the conversation during business meetings and that patients interrupt female doctors twice as often.
“The idea of men interrupting women, or ‘manterrupting’, has been a topic of conversation for a while now. Studies about this date back as far as the early 1970s,” say Denise Rossetto, Chief Creative Officer at BBDO “It’s only been in recent years,that more and more people are speaking up about it and trying to address not just this issue, but the root causes behind it. Which is why it’s so crucial that places, platforms and experiences like GirlTalkHQ.com exists, and why messages like this one are necessary.”
Based in Los Angeles, GIRLTALK HQ prides itself on being the global headquarters for female empowerment. Launched in November 2012, the website regularly focuses on topic such as the body positive movement, feminism, social activism, politics, women breaking barriers, and the representation of women in media. Having previously worked with brands such as Vaseline, Coca-Cola, Moroccan Oil, Amazon, and the Science Channel among others, GIRLTALK HQ has become an online destination for partners who know they can count on content that is inspiring, empowering and positive. GIRLTALKHQ is fast-becoming a go-to destination for readers looking for a media site that is fil ling the need for authentic, intelligent and thought-provoking content which represents the current female empowerment movement. GirlTalkHQ.com
People who have kids know very well that small accidents happen. But if you have a kid and a Ford stay calm and count on Ford Assistance 24 hrs, perfect for those surprising and inconvenient moments.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
