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To launch the music radio station, Jacaranda FM’s new proposition of More Music You Love, we created the first radio Simulcast Live Lip Sync Billboard.
Adam & Eve/DDB was crowned Agency of the Year at the British Arrows, while Channel 4’s “We’re the superhumans” by 4Creative was named Commercial of the Year.
Veteran designer Cynthia Pratomo has become the newest creative director at Omnicom creative consultancy Wolff Olins in New York.
She was most recently head of design at Anomaly.
“I’ve always admired that Wolff Olins’ practice is visually provocative and smart, while constantly pushing for integrity and cultural relevance in their work,” she said. “Effective design compels us to viscerally feel something new, and even reconsider our relationships to each other and the world.”
Pratomo (portfolio here) has worked as a designer for more than 15 years, most prominently as head of her own Studio Pratomo and serving as principal and creative director at C/C, the firm she launched with current JWT design director Chen Chieh Ni.
At Anomaly, she led a design team specializing in interactive and brand-led experiences. She also helped launch Unreasonable Women, described as “Anomaly’s women and leadership group, bringing together industry women for mentorship, activism and training.”
Beyond such agency clients as Jose Cuervo, Converse and Coca-Cola, she has worked on projects related to urban development (the Red Hook Waterfront Project) and fine art (The Storm King Gallery, which is really quite awesome).
“We couldn’t be more excited to welcome Cynthia to the team,” said managing principal Tom Wason. “A culture of experimental design through creative technology is the goal here and the right leadership is critical. Cynthia’s multi-disciplinary fluency and personal focus on social impact will be key to carving out new design frontiers for us and our clients.”
-Los Angeles agency Mistress created this “Narco Tomb” teaser for the season finale of Univision crime series El Chapo (video above). The agency won creative AOR duties for the series earlier this year and created a series of puppet-themed teasers ahead of its premiere.
-Volkswagen of America senior vice president, marketing Vinay Shahani is leaving to join Toyota Motor North America as vice president, integrated marketing operations.
-A new 4A’s survey found that there’s “more risk than benefit” in brands deciding to tackle political and social issues.
–Thomas Kolster, who is a “marketing & sustainability expert,” responds to that one Rob Schwartz memo by reminding all agency folk that work kind of sucks.
-Apple topped Kantar Media’s list of biggest spenders on media placement for new creative last week for the second time in the past month.
-Film marketing agency Picture Motion signed Michael Denton, former executive producer at Code and Theory, as its vp of campaign strategy.
-DEG of Kansas hired Ogilvy and APCO Worldwide veteran John Stauffer as its new managing director of strategic planning and channel strategy.
-R2C Group hired Joy McCammon as director of talent management.
With a pair of recent projects, GIRLTALK HQ, a website dedicated to sharing daily news about global female empowerment topics, has sought to bring to light the everyday practices by people and company alike that undermine equality for women.
First, GIRLTALK HQ illuminated the Pink Tax – the fact that women pay on average 43 percent more for goods and services than men pay for comparable items. Working with BBDO Toronto, GIRLTALK HQ partnered with a Toronto coffee shop to starkly highlight such biased pricing policies by offering the same coffee at different prices for men and women.
Following the stunt last fall, GIRLTALK HQ launched a petition asking Canadians to support a ban of the Pink Tax. With the goal of 2,000 supporters reached, GIRLTALK HQ presented a formal appeal to Prime Minister Justin Trudeau and the Minister of Status of Women, Patty Hajdu asking for the Pink Tax be banned.
Now, the organization is calling attention to the fact that men interrupt women three times more than they do other men with a new radio spot. Listen here: https://www.youtube.com/watch?v=PmRioyi-mQo
“Uninterrupted,” which was also created by BBDO Toronto, features a woman breathlessly relating all the ways in which women’s voices go unheard, like statistics citing that men dominate 75% of the conversation during business meetings and that patients interrupt female doctors twice as often.
“The idea of men interrupting women, or ‘manterrupting’, has been a topic of conversation for a while now. Studies about this date back as far as the early 1970s,” say Denise Rossetto, Chief Creative Officer at BBDO “It’s only been in recent years,that more and more people are speaking up about it and trying to address not just this issue, but the root causes behind it. Which is why it’s so crucial that places, platforms and experiences like GirlTalkHQ.com exists, and why messages like this one are necessary.”
Based in Los Angeles, GIRLTALK HQ prides itself on being the global headquarters for female empowerment. Launched in November 2012, the website regularly focuses on topic such as the body positive movement, feminism, social activism, politics, women breaking barriers, and the representation of women in media. Having previously worked with brands such as Vaseline, Coca-Cola, Moroccan Oil, Amazon, and the Science Channel among others, GIRLTALK HQ has become an online destination for partners who know they can count on content that is inspiring, empowering and positive. GIRLTALKHQ is fast-becoming a go-to destination for readers looking for a media site that is fil ling the need for authentic, intelligent and thought-provoking content which represents the current female empowerment movement. GirlTalkHQ.com
Two jurors out of 12 are African-American, and the racial makeup of the panel became a point of contention during the selection process.
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In a polarized world, where visions are increasingly more opposite than ever, people need to comprehend what happens in our society from every point of view.
In a polarized world, where visions are increasingly more opposite than ever, people need to comprehend what happens in our society from every point of view.
In a polarized world, where visions are increasingly more opposite than ever, people need to comprehend what happens in our society from every point of view.
In a polarized world, where visions are increasingly more opposite than ever, people need to comprehend what happens in our society from every point of view.
After 20 years of helping set up millions of apartments throughout Spain, it was time that Spaniards helped Ikea set up a very special apartment, one filled with two decades worth of memories.
An apartment on Instagram with more than 20 rooms and around 20 points of interaction that took users on a journey through IKEA’s history in a way that no one had ever done before, through the brand’s best-known insights and fans’ anecdotes over the last 20 years.
Several months ago Ariana DeLuca, art director at TBWAChiatDay in Manhattan, faced a challenge.
Like so many agency creatives, she wanted to organize a side project—in this case, one focused on contemporary fashion. The main problem was that existing resources like, say, Craigslist, weren’t quite providing the filters she needed to get that project off the ground.
DeLuca wanted to find some emerging talent in New York, but she ended up getting “a lot of messages from random men” that all too often consisted of variations on “come to my studio” invites.
She was understandably frustrated.
DeLuca said, “I wanted to work with another woman around my age and thought, how great would it be for women to come together in their [respective] cities to make their dream projects come true?”
In a moment of inspiration, she reached out to photographer and conceptual artist Heather Leigh Cullum, whose work she had admired on social media.
Together they launched The Passionate Project, which defines itself as “a space to collaborate towards a common goal, build friendships, inspire each other and help each other achieve your artistic visions.” So it’s essentially a networking group for creative women.
The project started with a photo shoot involving women in various creative fields who volunteered their time to get it off the ground.
Unlike #FreeTheBid, which is a very specific effort to allow more female directors to enter campaign pitches, The Passionate Project is more about facilitating exactly what its name implies: personal side projects by women with day jobs in different industries. So far it includes a website, an Instagram account and a Facebook page. She said that she may eventually create a private Facebook group when the community grows large and active enough.
The TBWA organization is not directly involved in the project, but DeLuca said one of her global creative directors was so impressed that he got the agency’s communications team involved. DeLuca has also received tips and support from some industry stalwarts like Cindy Gallop and The 3 Percent Conference.
Her priority at the moment is growing the platform, but when asked about larger goals she said, “I really just want to help people. It’s very important to me to create a tool whereby others can benefit and infuse it with kindness and creativity.”
She encourages all female creatives to join, whether they happen to work at agencies or not.
Vinay Shahani, who helped shape Volkswagen’s messaging in the wake of the automaker’s emissions scandal, is leaving for Toyota.
Shahani, who was VW of America’s senior VP-marketing, will take over as Toyota Motor North America’s VP for integrated marketing operations, overseeing media strategy, digital and social media, vehicle incentive strategy, motorsports, engagement marketing, auto shows and other consumer events throughout the U.S. He fills a position formerly held by Ed Laukes, who in March was promoted to VP for Toyota division marketing. Shahani will report to Laukes.
Gregory Tebbutt, VW of America’s senior director for marketing transformation, strategy and communications, will oversee the marketing team until a successor for Shahani is identified, a VW spokeswoman said.
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