Imagination promotes Patrick Reid to group CEO

Imagination’s chief executive of EMEA Patrick Reid has been promoted to the post of group chief executive.

Steve Aldridge departs Partners Andrews Aldridge

Steve Aldridge, the chairman and creative partner at Partners Andrew Aldridge who co-founded the agency 18 years ago, is leaving the business to start a new venture.

Nintendo has Switch in fortunes as 'hybrid' console rejuvenates games company

Shares in Nintendo have hit a seven-year high, after the company’s latest games machine, the Nintendo Switch, beat sales expectations.

Philip Green bids to save Australian Topshop from administrators

Philip Green will launch a bid to rescue the Australian Topshop business, after its local franchise partner fell into insolvency.

Precipitous Home Patios – Skyline House Offers a Patio That Appears to Extend Into the Air (GALLERY)

(TrendHunter.com) Fans of Oakland’s own Golden State Warriors probably feel like they’re flying in the sky right now, but the residents of Skyline House don’t need to vicariously follow the…

Fly the friendly skies

The power of the butterfly effect

While we obsess about the power of technology and ‘big bang’ moments, history shows that human nature hasn’t changed. It’s the little differences that have the most dramatic effect, whether it is climatology or communications, Richard Shotton argues.

Media's existential threat?

There’s no need to fear how artificial intelligence, programmatic and other technologies are disrupting the media landscape. Instead, we should welcome challenges to the status quo and old habits, Sue Unerman explains.

17 Subscription Services for Drinkers – From Craft Beer Deliveries to Personalized Wine Clubs (TOPLIST)

(TrendHunter.com) Those who enjoy trying new beers, wines and cocktails probably know about a few of these subscription services for drinkers. Thanks to the rise of tech, monthly subscription services are all the…

The Talk of the Hamptons This Summer

From the toughest reservation in town to the return of Uber, here are six things that Hamptonites will be buzzing about.

Opinion: Europe's Strict New Privacy Rules Are Scary but Right


Apple defies industry logic.

Apple is the only major tech company with a default assumption that consumers don’t want to be tracked or targeted across the web. Its leaders convey a belief that your data is your data until you say otherwise. In a world where data has been called the “new oil,” how does Apple side with privacy and stay so rich?

Cynics argue that it’s because Apple depends less on advertising and commerce. I say it’s a benefit of Apple’s strategic decision to build trust with its customers.

Continue reading at AdAge.com

Soccer Star Supercar Concepts – The Lionel Messi Maserati Concept is an Aggressive Track Car (GALLERY)

(TrendHunter.com) Automotive design student Randy Hjelm created the Lionel Messi Maserati concept car as an attempt to imagine the perfect supercar for the Argentine soccer star. Creating a car inspired by a person…

Ken Kurson Steps Down as Editor of the Observer

Mr. Kurson, a friend of Jared Kushner, President Trump’s son-in-law, is joining a firm founded by two former aides to Bill Clinton.

Peek-a-Boo Highlighter Hair – Scotland's #BLOW Salon Reveals Bold Streaks of Hidden Hair Color (GALLERY)

(TrendHunter.com) Following in the footsteps of glitter roots, and highlighter hairstyles, these hidden hair color applications are a more subtle way to make a statement.

Perfect for anyone who isn’t ready to…

This Girl Can marketer Tanya Joseph named chair at The Pool

Tanya Joseph, the former director of business partnerships at Sport England who engineered the “The girl can” campaign, has joined media brand The Pool as chair.

Instagram Tests Direct Response Ads in Stories


Instagram is testing direct response ads inside its Stories section, allowing sign-up and app-install pitches, among other salesy formats.

On Wednesday, Instagram served an ad in Stories from SumUp, an e-payment device company, that prompted people to swipe up to sign up for its service.

Until now, Instagram Stories ads have only offered broad “reach” objectives for branding purposes and not more targeted marketing goals. It’s experimenting with ads encouraging app installation, sign-ups on websites and other goals that are already part of the main Instagram ad offering, according to people familiar with the testing. Instagram Stories will eventually accomodate all the same marketing objectives that are available from buying ads in the main feed, they said.

Continue reading at AdAge.com

Loteria de Boyaca: Orange, Blu

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Loteria de Boyacá

Advertising Agency:McCann Worldgroup, Bogota, Colombia
Chief Creative Officer:Samuel Estrada
Executive Creative Director:Alejandro Bermudez
Creative Director:Daniel Gonzalez, Andrés López
Art Director:Juan Ramirez
Copywriter:Diego Puentes
Illustrator:Sergio Ortega

Stephen Colbert Wins Season Ratings Battle, Thanks to DVRs

The ratings spread between CBS’s late night show and NBC’s is marginal. But that gap is expected to widen, by about a million, once delayed data is collected.

Fox News Pushes Back Against Claims It Surveilled a Former Host

Fox News says the lawyer for Andrea Tantaros, who had complained of sexual harassment, did not properly vet facts when he accused the network of trying to silence her.

Books of The Times: ‘Aliens’ Asks: If the Universe Is So Vast, Where Is Everybody?

In this eccentric collection of essays, edited by the theoretical physicist Jim Al-Khalili, scientists consider our search for extraterrestrial life.