Imagination promotes Patrick Reid to group CEO
Posted in: UncategorizedImagination’s chief executive of EMEA Patrick Reid has been promoted to the post of group chief executive.
Imagination’s chief executive of EMEA Patrick Reid has been promoted to the post of group chief executive.
Steve Aldridge, the chairman and creative partner at Partners Andrew Aldridge who co-founded the agency 18 years ago, is leaving the business to start a new venture.
Shares in Nintendo have hit a seven-year high, after the company’s latest games machine, the Nintendo Switch, beat sales expectations.
Philip Green will launch a bid to rescue the Australian Topshop business, after its local franchise partner fell into insolvency.
While we obsess about the power of technology and ‘big bang’ moments, history shows that human nature hasn’t changed. It’s the little differences that have the most dramatic effect, whether it is climatology or communications, Richard Shotton argues.
There’s no need to fear how artificial intelligence, programmatic and other technologies are disrupting the media landscape. Instead, we should welcome challenges to the status quo and old habits, Sue Unerman explains.
From the toughest reservation in town to the return of Uber, here are six things that Hamptonites will be buzzing about.
Apple defies industry logic.
Apple is the only major tech company with a default assumption that consumers don’t want to be tracked or targeted across the web. Its leaders convey a belief that your data is your data until you say otherwise. In a world where data has been called the “new oil,” how does Apple side with privacy and stay so rich?
Cynics argue that it’s because Apple depends less on advertising and commerce. I say it’s a benefit of Apple’s strategic decision to build trust with its customers.
Mr. Kurson, a friend of Jared Kushner, President Trump’s son-in-law, is joining a firm founded by two former aides to Bill Clinton.
Tanya Joseph, the former director of business partnerships at Sport England who engineered the “The girl can” campaign, has joined media brand The Pool as chair.
Instagram is testing direct response ads inside its Stories section, allowing sign-up and app-install pitches, among other salesy formats.
On Wednesday, Instagram served an ad in Stories from SumUp, an e-payment device company, that prompted people to swipe up to sign up for its service.
Until now, Instagram Stories ads have only offered broad “reach” objectives for branding purposes and not more targeted marketing goals. It’s experimenting with ads encouraging app installation, sign-ups on websites and other goals that are already part of the main Instagram ad offering, according to people familiar with the testing. Instagram Stories will eventually accomodate all the same marketing objectives that are available from buying ads in the main feed, they said.
Print
Loteria de Boyacá
Advertising Agency:McCann Worldgroup, Bogota, Colombia
Chief Creative Officer:Samuel Estrada
Executive Creative Director:Alejandro Bermudez
Creative Director:Daniel Gonzalez, Andrés López
Art Director:Juan Ramirez
Copywriter:Diego Puentes
Illustrator:Sergio Ortega
The ratings spread between CBS’s late night show and NBC’s is marginal. But that gap is expected to widen, by about a million, once delayed data is collected.
Fox News says the lawyer for Andrea Tantaros, who had complained of sexual harassment, did not properly vet facts when he accused the network of trying to silence her.
In this eccentric collection of essays, edited by the theoretical physicist Jim Al-Khalili, scientists consider our search for extraterrestrial life.