Acodomia: Shark, Hairdresser, Mermaid

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Acodomia

For 20 years, Acodomia has been the leading organisation for school support in France… 

Acadomia offers support courses for primary, secondary, sixth-form and higher education through private lessons at home or intensive courses in small groups in the 110 

Acadomia centers. 20,000 teachers follow nearly 100,000 pupils each year.

Today, Acadomia develops a partnership with Cambridge English Language Assessment, department ofthe famous British university. It uses a playful and lively approach to English. The courses, organised inAcadomia centers, are run exclusively by teachers who are specially trained in this method and takeplace in small groups (8 students maximum). They end with a Cambridge English certification.

Advertising Agency:Les Gaulois, Puteaux, France
Chief Creative Officer:Xavier Beauregard
Art Director:Aurelien Bigot
Copy Writer:Benjamin Le Coz
Production:Wanda
3D Prod:Jungler
Sounds:HRCLS

Sinteplast: We Age

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Sinteplast

Advertising Agency:Y&R, Buenos Aires, Argentina
Creative Director:Lisandro Grandal, Fernando Tchechenitsky
Art Director:Gabriela Hidalgo
Copywriter:Tatiana Dobosz
Art Buyer:Fernando Costanza
Retoucher:Gaston Cardozo

Freddo: Tales

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Freddo

Once upon an ice cream.

Advertising Agency:Y&R, Buenos Aires, Argentina
Creative Director:Lisandro Grandal, Fernando Tchechenitsky
Art Director:Gabriela Hidalgo
Copywriter:Tatiana Dobosz

Feature: How Amanda Chantal Bacon Perfected the Celebrity Wellness Business

Deciphering the rise of a lifestyle guru who sells self-absorption as the ultimate luxury product.

Angular Ergonomic Smartphones – The Brandeis 'Prometheus' Smartphone Has Sharp Aesthetics (GALLERY)

(TrendHunter.com) Smartphone design hasn’t changed much in the way of offering a rectangular device for essential tasks, so the Brandeis ‘Prometheus’ aims to really shake things up when it comes to…

Chris Garbutt succeeds John Hunt as global creative chief of TBWA Worldwide

The co-founder of TBWAHuntLascaris moves into the role of creative chairman.

As sport winds down this summer, how do brands reach fever pitch?

Online video content is no longer a second-rate sports strategy, writes Brave Bison’s chief creative officer.

With only a year to go, nearly half of UK companies won't be ready for GDPR

Only 54% of UK businesses believe they are on course or ahead of their plans to be ready for GDPR by 26 May 2018, the DMA has found.

Corbyn given full Kiss treatment for i newspaper's election campaign

Labour leader Jeremy Corbyn is portrayed in full Kiss makeup as part of the i newspaper’s satire of UK political leaders in its general election campaign.

Camelot marketing chief Cowdry poised to depart

Sally Cowdry is poised to step down as marketing and consumer director of Camelot, following last month’s departure of chief executive Andy Duncan.

GIRLTALK HQ We have something to say – (2017) (Canada)

https://b0wie.s3.amazonaws.com/radio/wehavesomethingtosay.mp3?DBmaaKPjwDJuBlAFgSSAG.mQwyjX9gB0
Body – add credits, country and backstory here.: 

Brand new radio for “Pink Tax”, wherein a woman breathlessly keeps talking because if she didn’t you might just interrupt her for no other reason than, she’s a woman.

Whale-Inspired Knives – The KAI Pure Sensai 3 Would Make a Great Father's Day Gift (GALLERY)

(TrendHunter.com) With Father’s Day soon approaching, trying to find that perfect gift for Dad is made easier with the release of the KAI Pure Sensai 3.

This kitchen knife takes inspiration from the…

Why Unilever's Sustainable Living brands are driving growth

The growth of Unilever’s purpose-driven brands should lay to rest the argument that there is a conflict between profit and purpose, says Becky Willan, the managing director of brand purpose agency Given.

Brands don't have to be worthy to educate their consumers

SodaStream’s commercial director explains why the brand has used shock tactics to spread its message of ditching plastic bottles.

Ronan Harris: It takes longer to find the female talent

Jo Hagger, managing director at Possible UK, interviewed Ronan Harris, vice-president and managing director of the UK and Ireland at Google, ahead of his appearance at Wacl’s Gather conference today.

Media Week Annual 2017: pictures from the celebration

Advertising and marketing chiefs from the UK’s biggest media owners, agencies and brands turned out in force to celebrate the return of the Media Week Annual.

Ikea: Frakta Collection

Direct Marketing, Design, PR
IKEA

We simply printed a set of lines on the inside of each FRAKTA bag turning it from “just” a bag into a product with endless possibilities. It’s pretty much reflecting what the entire product range of IKEA promises. People were now able to turn the bag into items like a baby bib or an apron, picnic mats and even fun items like pet raincoats and camel mounts.

Advertising Agency:Memac Ogilvy & Mather, Dubai, United Arab Emirates
Chief Creative Officer:Paul Shearer
Executive Creative Director:Ramzi Moutran
Creative Director & Copywriter:Sascha Kuntze
Associate Creative Director:Juliana Paracencio
Design Director:Irfan Ghani
Designers:Irfan Ghani, Hyunseo Yoo
Illustrator:Hyunseo Yoo
Agency Producer:Tamara D’Costa
Account Director:Bernard Abou Nader
Production:Toil & Tinker

Instituto Bola Pra Frente: Shots of Change


Media, Outdoor, Design
Instituto Bola Pra Frente

Instituto Bola Pra Frente is an NGO in Favela do Muquiço, one of the most violent favelas in Rio de Janeiro. Their work is to keep kids away from drug trafficking through sports and education. Even so, there are parents who don’t know about their work. And in this poor, crime-ridden community, conventional media is non-existent. We’ve transformed bullet holes scattered across the walls of the community into billboards for the Institute. Result: At the beginning of the year, 600 spots were available and 600 kids were enrolled. More 600 kids away from crime.

Advertising Agency:Agência3, Rio De Janeiro, Brazil
Vp Creative Director:Paulo Castro
VP Strategy Director:Eduardo Barbato
Creative Director:Fábio Onofre
Art Director:Diego Guerhardt
Copywriter:Saul Gervásio
Graffiti Artist:Igor Izy
Account Director:Rafaella Eyer
Producer:Fernanda Britto, Ana Hildebrandt
Film Production:Movie Machine
Sound Production:Nova Onda

Honda Haikar: Toy

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Honda

We parcel out your new toy.

Advertising Agency:Box, Goiânia, Brazil
Creative Director:Bruno Lopes, Wesley Silva
Art Director:Wesley Silva
Copywriter:Valdeir Castro, Wesley Silva
Illustrator:Wesley Silva, Matheus Antunes

Has the promise of brand purpose been overblown?

After a raft of ads that have come under criticism for consumers for being tasteless, John Tylee investigates whether brands are taking the concept of “purpose” too far.