How did @Sweden make the blocklist that listed Pewdiepie & the Israeli Foreign Ministry as "Nazis"

We reported earlier about the @Sweden Twitter account which claimed to protect freedom of speech by blocking 14,400 people from interacting with it. You can search for your twitter handle at the bottom of this article and see if you were blocklisted by @Sweden.

While some people were rather amused by the block, Pewdiepie made a video pretending to cry over it, others were not. Jan Ericson, a member of parliament for Moderaterna (conservatives) demanded to know why he was on that list. In email correspondence with to the Sweden Institute, and their General Director Annika Rembe, he demanded to know why he was on the list, how the list was created, and he wanted a copy of the list itself. The list was swiftly deleted and everyone was unblocked, but this did not quell Jan Ericsson’s thirst for knowledge.
However, as far as the list is concerned, it is, of course, unacceptable to delete a list after it has been requested in accordance with the public act. However, you have decided to “wipe out” the list by a decision made by your General Director, while showing that you have had the list in your possession. This makes my questions to the General Director extremely relevant.

As for text on SI.se, point three is added as late as Sunday evening or Monday morning. Before that, there was only point 1-2. Hence, my question remains what made you think that a block of me according to the current list could be “quality assured” as you claimed on your part. If it’s as you write in your mail that you “can not specify the reason for each block,” how could you at the same time claim your side that blockages are “quality assured”?

I receive written answers to all my questions in my original mail to the Director General.

To this end, I would like to add another two questions.
• How did your alleged “quality assurance” of the list go?
• Who did the review required to “quality assure” the blockages?

Sweden expertly dodged most of his questions, by laying the responsibility for the blocklist at the curator’s feet – despite their previous press release about the block becoming a permanent feature.
In this case, there were a lot of accounts being blocked. Before this curator’s week, SI decided to let the curator bring her own compilation of blocked accounts to @sweden based on her own solid experience from network security issues and threats and hatred aimed at herself and collaboration with others working on network security issues.

You can download the entire email conversation between Jan Ericsson and SI at his personal website. Meanwhile, emails between the Net Security expert Vian Tahir and Randa Vandecker at Sweden Institute have leaked out on the web. This email confirms mine and others suspicions that the blocklist was simply created by Vian Tahir based on her arbitrary choosing, and then shared to the Sweden account via Blocktogether.

It’s abundantly clear by the above correspondence that the list was created – likely manually – by Vian Tahir as she states “It’s a block list I’ve been working for a long time, focusing on trolls, which makes me protected from the worst of it, so I’d rather not twitter without it in such a big account,” Randecker at Sweden Institute responds “this seems super smart, I’ll have our Webbmaster sort it out.”

So why did people like Pewdiepie end up on the list? According to an article “When hatred becomes a game” written by Vian Tahir in the publication Fria.nu, he is supported by Nazis. In the article she also summarizes Gamergate, claiming it made a game out of harassing women. Pewdiepie doesn’t realise that he’s feeding this alt-right /pol/ beast, she says.

The latest example of this, the Swedish Youtube blogger Pewdiepie with millions of followers, shows it clearly. Felix Kjellberg, as he really called, was criticised for a series of controversial “joke” where the point of the joke was Nazism. He does not see his so-called jokes in a political context but claims that humour is that people are hypersensitive and that the media conducts a witch hunt against him. A rhetoric that feels good again from both Gamergate and racist online warriors. In the case of Pewdiepie, he has, despite the intentions of his so-called joke, been supported by neo-Nazi movements and websites.

So according to Vian Tahir, the Israeli ambassador to Sweden, the Israel Foreign Ministry and countless politicians in Sweden are “trolls” she’d rather not engage with. But so is also the War Correspondent in Syria, Magda Gad. Magda won “Journalist of the Year” in 2015. She has won silver at the European Press Prize in 2016. And she’s dubbed “Investigator of the Year” in 2017. Her beat is ISIS, making her job risky as well – but to the net security expert Vian Tahir she’s a simple troll. Naturally, Julian Assange was blocked as well. Vlog Journalist Tim Pool has stated that “Sweden creeps him out” after the block.

This is why Sweden creeps me out. https://t.co/gYVQsPAOiF— Tim Pool (@Timcast) May 16, 2017

The Israeli ambassador to Sweden seemed more bemused by the block, and tweeted happily when he was unblocked.

Hi @sweden, I WAS UNBLOCKED. Hope all is well and that you don’t find me now as scary as before..— Isaac Bachman (@isaacbachman) May 17, 2017

Destroying the blocklist used may, in fact, be illegal, and conservative Member of Parliament Jan Ericson isn’t going to let this slide. In his email to Sweden Institute he states: …Of course, I will not drop my request to get a copy of the list. It’s a public act. I can not see that you have legal support to destroy this.

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Colombia Ministry of Environment – “Orgasmic Peach” aphrodisiac (2017) Case study

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My favourite part of advertising is the problem solving. This idea solves a big problem in such a clever way I just know it’ll bring home Lions from Cannes. Provided they manage to make a case study that is shorter than this one.

The Colombian Ministry of Environment and Sustainable Development had a very specific problem to solve. They need to stop the trafficking of illegal wildlife in Colombia. Geometry Global Colombia, their partner agency since 2014, was tasked to brainstorm ways to achieve this. Their solution: change the behaviour of those who were buying the illegally trafficked wildlife. Chinese consumers believe in the stamina and libido increasing promises of rhinoceros horn and tiger parts, so Geometry Global decided to give them a fruit to believe in instead. The ugly chontaduro fruit was rebranded as “Orgasmic Peach,” packaged as massage oils, supplements, energy drinks and was sent out to work in the red light districts of China. This is brilliant!

With the help of the expertise at Geometry’s Hong Kong office and WildBond Hong Kong, a conservation group dedicated to protecting endangered species, Geometry created the new brand that would appeal to the Chinese buyer of aphrodisiacs, identified the distribution networks and sales channels and brought the product to market. Go team Geometry. The social impact of this increased demand for the ugly fruit has African-Colombian communities in the Colombian Pacific busy harvesting more, creating new job opportunities there.

Gabriel Vallejo, former Colombian Minister of Environment and Sustainable Development, said: “On the fauna traffic matter, we are attacking the source of the problem by eradicating the behaviour.”

Edwin Pineda, ECD Geometry Global Colombia commented: “As an agency, we focus on changing behaviour. In this case, we realised that it would be nearly impossible to change the behaviour of illegal traffickers. So instead we focused on getting the buyers to switch brands at the moment of purchase. What a beautiful problem to solve!”

Juliàn Hernandez, ECD Geometry Global Hong Kong added, “Wildlife traffic is a global issue that requires global thinking. That’s why we’re thrilled with this collaboration, that has given us the chance to invent new products, a new brand, and craft an effective marketing and distribution strategy in China with the goal of saving endangered animals across the globe while supporting farming communities in Colombia. It is indeed a once in a lifetime opportunity.”

The red and blue package designs are excellent as well, as they appear different in different lighting. I might have to order some of these energy drinks just for that. If you want to, you can via the website Flora for Fauna

Commercials: 
Country: 

FilmSuez: It's Tuna


Film
Filmsuez

Running in cinemas across Argentina, the campaign shows us that the world is heading towards a very strange place – a place where, many times, idiocy and exhibitionism prevail over important values. 

The two spots of the campaign reflect how silly people can be, even in the face of a life-or-death situation. 

“It’s Tuna” follows two men who find themselves shipwrecked and stranded in the middle of the ocean. When they see a can of tuna float their way, the pair screams in excitement. However, they then start to read the can’s nutritional facts and discover that the tuna likely has a high mercury count.

Although on the brink of starvation, the men throw the can back into the ocean, hoping that they’ll find something more nutritional. The spot ends by saying, “Wherever the world is heading, don’t go there. At least for two hours. Come watch independent films.”

Advertising Agency:La Comunidad, Buenos Aires, Argentina
Executive Creative Directors:Ramiro Raposo, Fernando Sosa
Creative Directors:Rodrigo Greco, Mariano Gamba
General Account Manager:Sebastian Diaz
Director Of Accounts:Solange Blanco
Account Executive:Catalina Gay
Production Manager:Ramiro Capisto
Production Assistant:Sebastián García
Production:Argentinacine
Director:Augusto Gimenez Zapiola
Producer General:Nano Tidone
Executive Producer:Laura Passalacqua
Producer:German Escande
Director Of Photography:Julián Ledesma
Coordination of Post:Aldo Ferrari
Sound Mix:Resonant Elephant
Color Correction:Anahi Piccinin
Postproduction:VFX Ratio

Emirates NBD: Perspectives


Film
Emirates NBD

When we see things differently, we can make a difference.

Advertising Agency:FP7/McCann, Dubai, United Arab Emirates